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Assets About Brands for Good

Found 126 assets. Page 6 of 7.

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Sustainability Drove Us to Buy Less This Holiday Season

As retail sales reportedly fell for the first time in 25 years, with particularly weak holiday sales, new research reveals that a new conscientiousness may be a central cause — with sustainability-concerned consumers buying less. ... View More

Article
3 Ways We’ll Change the Game in 2020

Our global community of innovators is always abuzz with activity, but momentum generated from three initiatives this year have us particularly excited to follow them in the year to come. ... View More

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Empowering Customers While Building Better Business, a Thriving Future for All

With higher-priced products, “sustainability” can still be seen as a privilege. It is time for brands to empower consumers by offering them accessible choices that are better for them, for the planet and for generations to come. ... View More

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Global Consumers Say ‘Save the Planet’; Some Economic Growth Can Wait

60% of consumers surveyed agree protecting the environment should be given priority, even if it slows economic growth. But as we’ve seen for years, while consumers widely agree on the need for sustainability, behavior is slow to change. ... View More

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Leading-Edge Stakeholder-Engagement Metrics Reshaping Companies’ Definitions, Benchmarks for Success

On day 1 of Sustainable Brands’ (SB) New Metrics ’19 (Nov 18-20), representatives from corporates, nonprofits and more explored new ways to quantify the impacts of various forms of stakeholder engagement — from communities to consumers to emplo... View More

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5 Important New Frontiers of Social Impact Measurement

Within the evolution of risk and impact measurement, we are seeing growing demand for proven methodologies and best practices around quantifying social impact, in particular — here is a sample of five important frontiers of social impact measuremen... View More

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As REI Prepares to #OptOutside for 5th Year, CEO Says It’s Not Enough

Outdoor retailer unveils aggressive, new sustainability commitments around waste and eliminating unnecessary packaging; urges employees, business leaders and consumers to “opt to act” on waste. ... View More

Article
European CEOs Identify 5 'Jobs to Be Done’ to Foster Enduring, Sustainable, Inclusive Growth Model

Report features insights from discussions with 27 top business leaders as part of Xynteo’s Europe Delivers program — including CEOs of AXA, Danone, EDF Energy, IKEA Group, Mastercard, Nestlé, Nokia, Schneider Electric and Tesco. ... View More

Article
UN-Backed Chocolate Bar Enables Consumers to Directly Impact Farmer Livelihoods

The Other Bar is an experiment in influencing consumer behaviour through quantifiable proof of impact. If it can prove that consumers will buy and be loyal to impactful products, the hope is that bigger brands will want to follow suit, turning their ... View More

Article
New Partnership Aims to Improve Hygiene, Nutrition in Indian Children

The collaboration between Unilever-Lifebuoy and The Power of Nutrition aims to reach mothers and expectant mothers in rural India via mobile app, to reduce infant mortality and boost overall health through handwashing. ... View More

Article
Alaska Airlines Asks Guests to #FillBeforeYouFly, to Reduce Inflight Plastic Waste

Alaska’s new initiative aims to rally flyers to bring their own water bottle and fill it before they board; the airline will now plant trees when guests bring their own pre-filled water bottle. ... View More

Article
Purpose at Work: How to Engage Consumers to Do Good at Scale

Consumers want to help brands shape their culture and impact. To ignite impact-driven consumer engagement you must build awareness, create a foundation for action, and inspire consumers to join you. ... View More

Article
Trending: Google, Prince Harry Aiming to Help People, Industry Decarbonize Travel

Google’s new ‘green’ Maps feature highlights users’ lowest-carbon transport options; while new Travalyst initiative aims to protect destinations by encouraging sustainable practices across the travel industry. ... View More

Article
SB’19 Montevideo: The Road to a Healthy World Is Paved with ‘Transformative Promises’

In the first gathering of the Sustainable Brands community in Uruguay last week, change agents from a wide swath of perspectives shared their visions of what’s necessary to course-correct our way to a healthy, flourishing future — and where the p... View More

Article
Amsterdam’s Creative Industry Rising to Challenge to Take on the Climate Crisis

Extinction Rebellion and The Humblebrag call upon Dutch creative industries to take a collective stand for the climate. Amsterdam’s first Creatives for Climate summit will take place on 18 September at Patagonia HQ. ... View More

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Burgers for Biodiversity? How Much Difference Can the Impossible Burger Really Make?

For a country that loves its burgers, the Impossible Burger’s swift uptake has been a bit of a surprise. But it shouldn’t be — Impossible Foods is giving people what they really want: taste, health and ethics. ... View More

Article
Sustainable Brands Welcomes Newest Addition to Leadership Team

Sustainable Brands® announced today that Etienne White has joined the company’s leadership team as VP, Brands for Good to help expand the fast-growing collaborative initiative launched last month. ... View More

Article
KLM Issues Global Call to Industry, Travelers to 'Fly Responsibly'

Just ahead of its 100th birthday, the Dutch airline calls on global aviation industry, individual travelers to join forces for sustainable air travel — or take the train, instead. ... View More

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Impossible Foods Celebrates Consumer Paradigm Shift to Plant-Based Meat

The report also offers a first look at soon-to-be-published research that helps quantify the ways that plant-based diets can literally turn back the clock on climate change. ... View More

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#BrandsForGood, #Strawless Laying Groundwork for Sustainable Behavior Change

On Wednesday, day three of SB’19 Detroit, the focus was on collective brand efforts to create the significant shifts in consumer behavior necessary for The Good Life to become a reality. ... View More

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