Assets About Brands for Good

Found 126 assets. Page 6 of 7.

Article
Consumer Behavior Change
Sustainability Drove Us to Buy Less This Holiday Season
Sustainability Drove Us to Buy Less This Holiday Season
Published on January 9, 2020
About a 4 minute read

As retail sales reportedly fell for the first time in 25 years, with particularly weak holiday sales, new research reveals that a new conscientiousness may be a central cause — with sustainability-concerned consumers buying less. ... View More

Article
Collaboration & Co-CreationMarketing & CommunicationsOrganizational Governance
3 Ways We’ll Change the Game in 2020
3 Ways We’ll Change the Game in 2020
Published on December 26, 2019
About a 6 minute read

Our global community of innovators is always abuzz with activity, but momentum generated from three initiatives this year have us particularly excited to follow them in the year to come. ... View More

Article
Circular Economy
Empowering Customers While Building Better Business, a Thriving Future for All
Empowering Customers While Building Better Business, a Thriving Future for All
Published on December 20, 2019
About a 8 minute read

With higher-priced products, “sustainability” can still be seen as a privilege. It is time for brands to empower consumers by offering them accessible choices that are better for them, for the planet and for generations to come. ... View More

Article
Consumer Behavior ChangeCircular Economy
Global Consumers Say ‘Save the Planet’; Some Economic Growth Can Wait
Global Consumers Say ‘Save the Planet’; Some Economic Growth Can Wait
Published on November 26, 2019
About a 4 minute read

60% of consumers surveyed agree protecting the environment should be given priority, even if it slows economic growth. But as we’ve seen for years, while consumers widely agree on the need for sustainability, behavior is slow to change. ... View More

Article
New MetricsCollaboration & Co-CreationMarketing & Communications
Leading-Edge Stakeholder-Engagement Metrics Reshaping Companies’ Definitions, Benchmarks for Success
Leading-Edge Stakeholder-Engagement Metrics Reshaping Companies’ Definitions, Benchmarks for Success
Published on November 20, 2019
About a 7 minute read

On day 1 of Sustainable Brands’ (SB) New Metrics ’19 (Nov 18-20), representatives from corporates, nonprofits and more explored new ways to quantify the impacts of various forms of stakeholder engagement — from communities to consumers to emplo... View More

Article
New Metrics
5 Important New Frontiers of Social Impact Measurement
5 Important New Frontiers of Social Impact Measurement
Published on November 8, 2019
About a 3 minute read

Within the evolution of risk and impact measurement, we are seeing growing demand for proven methodologies and best practices around quantifying social impact, in particular — here is a sample of five important frontiers of social impact measuremen... View More

Article
Organizational GovernanceMarketing & Communications
As REI Prepares to #OptOutside for 5th Year, CEO Says It’s Not Enough
As REI Prepares to #OptOutside for 5th Year, CEO Says It’s Not Enough
Published on October 24, 2019
About a 7 minute read

Outdoor retailer unveils aggressive, new sustainability commitments around waste and eliminating unnecessary packaging; urges employees, business leaders and consumers to “opt to act” on waste. ... View More

Article
Organizational GovernanceCircular Economy
European CEOs Identify 5 'Jobs to Be Done’ to Foster Enduring, Sustainable, Inclusive Growth Model
European CEOs Identify 5 'Jobs to Be Done’ to Foster Enduring, Sustainable, Inclusive Growth Model
Published on October 16, 2019
About a 5 minute read

Report features insights from discussions with 27 top business leaders as part of Xynteo’s Europe Delivers program — including CEOs of AXA, Danone, EDF Energy, IKEA Group, Mastercard, Nestlé, Nokia, Schneider Electric and Tesco. ... View More

Article
Supply ChainCircular Economy
UN-Backed Chocolate Bar Enables Consumers to Directly Impact Farmer Livelihoods
UN-Backed Chocolate Bar Enables Consumers to Directly Impact Farmer Livelihoods
Published on October 3, 2019
About a 4 minute read

The Other Bar is an experiment in influencing consumer behaviour through quantifiable proof of impact. If it can prove that consumers will buy and be loyal to impactful products, the hope is that bigger brands will want to follow suit, turning their ... View More

Article
Consumer Behavior ChangeCollaboration & Co-Creation
New Partnership Aims to Improve Hygiene, Nutrition in Indian Children
New Partnership Aims to Improve Hygiene, Nutrition in Indian Children
Published on September 25, 2019
About a 3 minute read

The collaboration between Unilever-Lifebuoy and The Power of Nutrition aims to reach mothers and expectant mothers in rural India via mobile app, to reduce infant mortality and boost overall health through handwashing. ... View More

Article
Consumer Behavior ChangeMarketing & Communications
Alaska Airlines Asks Guests to #FillBeforeYouFly, to Reduce Inflight Plastic Waste
Alaska Airlines Asks Guests to #FillBeforeYouFly, to Reduce Inflight Plastic Waste
Published on September 12, 2019
About a 4 minute read

Alaska’s new initiative aims to rally flyers to bring their own water bottle and fill it before they board; the airline will now plant trees when guests bring their own pre-filled water bottle. ... View More

Article
Consumer Behavior ChangeMarketing & Communications
Purpose at Work: How to Engage Consumers to Do Good at Scale
Purpose at Work: How to Engage Consumers to Do Good at Scale
Published on September 11, 2019
About a 4 minute read

Consumers want to help brands shape their culture and impact. To ignite impact-driven consumer engagement you must build awareness, create a foundation for action, and inspire consumers to join you. ... View More

Article
Consumer Behavior ChangeCollaboration & Co-CreationInnovation & Technology
Trending: Google, Prince Harry Aiming to Help People, Industry Decarbonize Travel
Trending: Google, Prince Harry Aiming to Help People, Industry Decarbonize Travel
Published on September 6, 2019
About a 7 minute read

Google’s new ‘green’ Maps feature highlights users’ lowest-carbon transport options; while new Travalyst initiative aims to protect destinations by encouraging sustainable practices across the travel industry. ... View More

Article
Circular EconomyGlobal Partners
SB’19 Montevideo: The Road to a Healthy World Is Paved with ‘Transformative Promises’
SB’19 Montevideo: The Road to a Healthy World Is Paved with ‘Transformative Promises’
Published on September 2, 2019
About a 11 minute read

In the first gathering of the Sustainable Brands community in Uruguay last week, change agents from a wide swath of perspectives shared their visions of what’s necessary to course-correct our way to a healthy, flourishing future — and where the p... View More

Article
Marketing & Communications
Amsterdam’s Creative Industry Rising to Challenge to Take on the Climate Crisis
Amsterdam’s Creative Industry Rising to Challenge to Take on the Climate Crisis
Published on August 30, 2019
About a 4 minute read

Extinction Rebellion and The Humblebrag call upon Dutch creative industries to take a collective stand for the climate. Amsterdam’s first Creatives for Climate summit will take place on 18 September at Patagonia HQ. ... View More

Article
Consumer Behavior ChangeInnovation & Technology
Burgers for Biodiversity? How Much Difference Can the Impossible Burger Really Make?
Burgers for Biodiversity? How Much Difference Can the Impossible Burger Really Make?
Published on July 23, 2019
About a 5 minute read

For a country that loves its burgers, the Impossible Burger’s swift uptake has been a bit of a surprise. But it shouldn’t be — Impossible Foods is giving people what they really want: taste, health and ethics. ... View More

Article
Community Updates
Sustainable Brands Welcomes Newest Addition to Leadership Team
Sustainable Brands Welcomes Newest Addition to Leadership Team
Published on July 16, 2019
About a 2 minute read

Sustainable Brands® announced today that Etienne White has joined the company’s leadership team as VP, Brands for Good to help expand the fast-growing collaborative initiative launched last month. ... View More

Article
Collaboration & Co-CreationMarketing & Communications
KLM Issues Global Call to Industry, Travelers to 'Fly Responsibly'
KLM Issues Global Call to Industry, Travelers to 'Fly Responsibly'
Published on July 1, 2019
About a 3 minute read

Just ahead of its 100th birthday, the Dutch airline calls on global aviation industry, individual travelers to join forces for sustainable air travel — or take the train, instead. ... View More

Article
Consumer Behavior ChangeInnovation & Technology
Impossible Foods Celebrates Consumer Paradigm Shift to Plant-Based Meat
Impossible Foods Celebrates Consumer Paradigm Shift to Plant-Based Meat
Published on June 12, 2019
About a 4 minute read

The report also offers a first look at soon-to-be-published research that helps quantify the ways that plant-based diets can literally turn back the clock on climate change. ... View More

Article
Consumer Behavior ChangeMarketing & Communications
#BrandsForGood, #Strawless Laying Groundwork for Sustainable Behavior Change
#BrandsForGood, #Strawless Laying Groundwork for Sustainable Behavior Change
Published on June 6, 2019
About a 6 minute read

On Wednesday, day three of SB’19 Detroit, the focus was on collective brand efforts to create the significant shifts in consumer behavior necessary for The Good Life to become a reality. ... View More

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