Assets About Brands for Good

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Article
Community Updates
Sustainable Brands® Convenes Global Brand Leaders to Launch “Brands for Good” Movement
Sustainable Brands® Convenes Global Brand Leaders to Launch “Brands for Good” Movement
Published on June 5, 2019
About a 9 minute read

Dentsu Aegis Network, National Geographic, Nestlé Waters, PepsiCo, Procter & Gamble, SAP SuccessFactors, SC Johnson, Target and Visa unite to make sustainable living the Good Life of tomorrow ... View More

Article
Consumer Behavior ChangeInnovation & Technology
P&G Brands Aim to Expand Leadership in Responsible Consumption
P&G Brands Aim to Expand Leadership in Responsible Consumption
Published on April 26, 2019
About a 5 minute read

At SB’19 Paris this week, P&G presented a forward-looking framework, including innovation strategies that will inspire and enable responsible consumption for the five billion consumers served by the company’s many brands each day. ... View More

Article
Consumer Behavior ChangeMarketing & Communications
How to Engage the 90% of Our Brains That Resists Changing Behaviour
How to Engage the 90% of Our Brains That Resists Changing Behaviour
Published on September 27, 2016
About a 4 minute read

In a rich and fascinating afternoon workshop on Monday, behavioural design experts Sille Krukow and Teis Andres of Krukow Behavioural Consulting explored their theory and tools on how conscientious companies can design the right environments in which... View More

Article
Consumer Behavior Change
CVS' No-Smokes Decision Decreased Tobacco Sales in Chains Across the US
CVS' No-Smokes Decision Decreased Tobacco Sales in Chains Across the US
Published on September 3, 2015
About a 3 minute read

One year after drugstore chain CVS Health stopped selling cigarettes, the company released new data that shows the decision has influenced tobacco sales across many types of retailers and announced a new school-based tobacco-prevention program. ... View More

Article
Consumer Behavior ChangeMarketing & Communications
Study: Choice Architecture, Not More Info, Key to Healthier Purchasing Habits
Study: Choice Architecture, Not More Info, Key to Healthier Purchasing Habits
Published on August 26, 2015
About a 4 minute read

Recent studies suggest consumers are increasingly motivated to buy sustainable products, especially the rising generation of socially motivated millennials — that’s the headline in the sustainable business community. But we also know that it’s ... View More

Article
Materials & Packaging
P&G, NRDC and FSC: The Debate Over Sustainable Tissue Continues
P&G, NRDC and FSC: The Debate Over Sustainable Tissue Continues
Published on October 10, 1959
About a 6 minute read

Earlier this year, P&G outlined a comprehensive framework for its leading brands to increase their positive impacts on society and the environment. But forest-conservation NGOs say they need less talk, more action when it comes to P&G's tissu... View More

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