Assets About Consumer Products

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Article
Consumer Behavior Change
Proof in the Label: How Sustainability Certifications are Shaping the Future of Retail
Proof in the Label: How Sustainability Certifications are Shaping the Future of Retail
Published on December 4, 2025
About a 4 minute read

A quiet but important shift is taking place in how people shop. Consumers aren’t just buying products—they’re increasingly paying attention to the values and practices behind them. From production to packaging, sustainability has become a meani... View More

Article
Global PartnersCircular EconomyCollaboration & Co-Creation
Plasticity: A Brand that Hopes to No Longer Exist in Ten Years
Plasticity: A Brand that Hopes to No Longer Exist in Ten Years
Published on November 18, 2025
About a 4 minute read

Eighty million. That’s the number of plastic umbrellas used in Japan each year, with most of them used only once. Because plastic umbrellas combine multiple materials, they are difficult to disassemble and rarely recycled. Instead, they are typical... View More

Article
Collaboration & Co-CreationRegulation & Public Policy
Latest Attempt at Global Plastics Treaty Ends in Stalemate
Latest Attempt at Global Plastics Treaty Ends in Stalemate
Published on August 15, 2025
About a 4 minute read

Despite momentum and optimism earlier in the process, the treaty negotiations were increasingly stymied by disagreement around potential approaches. ... View More

Article
Consumer Behavior ChangeCircular Economy
Consumer Skepticism Slowing Circular Economy Growth
Consumer Skepticism Slowing Circular Economy Growth
Published on July 16, 2025
About a 6 minute read

While the economic and environmental logic of a circular economy is compelling, a new report finds its widespread adoption hinges on a critical factor: Trust. ... View More

Article
Circular EconomyCollaboration & Co-Creation
P&G Partners to Scale Circular Approach to Chemical Production
P&G Partners to Scale Circular Approach to Chemical Production
Published on June 13, 2025
About a 4 minute read

Converting industrial CO2 emissions into feedstock for a plethora of common materials is a win-win for lowering costs and decarbonizing consumer products. ... View More

Article
Materials & Packaging
The 5 Product Categories Best Suited for Reusable Packaging
The 5 Product Categories Best Suited for Reusable Packaging
Published on March 11, 2025
About a 4 minute read

New study from Closed Loop Partners and the US Plastics Pact identifies the top 5 consumer product categories poised for near-term reuse success in US retail. ... View More

Article
Circular EconomyCollaboration & Co-Creation
New Cross-Industry Consortium Takes Aim at Small-Format Plastic Waste
New Cross-Industry Consortium Takes Aim at Small-Format Plastic Waste
Published on February 19, 2025
About a 5 minute read

Closed Loop Partners’ Center for the Circular Economy calls on brands to join critical work to increase recovery of valuable small-format plastic packaging typically lost to landfills. ... View More

Article
Innovation & Technology
French Study Uncovers Health Threats Hidden in Our Drinking Water
French Study Uncovers Health Threats Hidden in Our Drinking Water
Published on January 23, 2025
About a 4 minute read

A Université de Toulouse study reveals 98% of microplastics present in the city’s drinking water are too small to be detected by current EU water-safety protocols, which considerably underestimate their presence and their health risks — not just... View More

Article
Marketing & Communications
Playful Good Deeds: GRAMMA's Recipe for Effective Sustainability Marketing
Playful Good Deeds: GRAMMA's Recipe for Effective Sustainability Marketing
Published on January 6, 2025
About a 4 minute read

By following GRAMMA's recipe, brands can avoid greenwashing and transform marketing into a force for good — for the planet, for brand value, and for people seeking agency and meaning in the face of the climate crisis. ... View More

Article
Consumer Behavior Change
The Multiplier Effect, in Action! SB’s 2024 Holiday Gift Guide
The Multiplier Effect, in Action! SB’s 2024 Holiday Gift Guide
Published on December 6, 2024
About a 22 minute read

Here’s this year’s list of tips for taking a more intentional approach to holiday gift giving and some of the many companies, platforms and products that we’d be happy to support anytime. ... View More

Article
Collaboration & Co-Creation
Startups, Consumers Helping Brands Make Business ‘Future Positive’
Startups, Consumers Helping Brands Make Business ‘Future Positive’
Published on October 22, 2024
About a 5 minute read

In keynotes on day 3 of SB’24 San Diego, major players in electronics, beauty, retail and recycling extolled the virtues of partnering with stakeholders to drive sustainability and circularity initiatives both inside and outside their companies. ... View More

Article
Marketing & Communications
How2Recycle Label Will Now Offer Real-Time, Localized Packaging Disposal Instructions
How2Recycle Label Will Now Offer Real-Time, Localized Packaging Disposal Instructions
Published on October 7, 2024
About a 3 minute read

New, dynamic label features The Recycling Partnership’s Recycle Check QR code and utilizes data from its national database to demystify recycling across the US. ... View More

Article
Marketing & CommunicationsCircular Economy
Kiehl’s Urges Consumers: ‘Don’t Rebuy. Just Refill’
Kiehl’s Urges Consumers: ‘Don’t Rebuy. Just Refill’
Published on September 13, 2024
About a 3 minute read

The skincare brand highlights the benefits of refillable vs single-use packaging formats in its latest campaign. ... View More

Article
New Metrics
First-of-Their-Kind Metrics Guide Supply Chain Transition to Safer Chemistry
First-of-Their-Kind Metrics Guide Supply Chain Transition to Safer Chemistry
Published on August 22, 2024
About a 4 minute read

Replacing hazardous chemicals with safer alternatives across supply chains is one of sustainable business’s biggest challenges. The Safer Chemistry Impact Fund reveals an actionable roadmap to address toxic chemical pollution across consumer produc... View More

Article
Materials & Packaging
US Plastics Pact Unveils Bold New Roadmap to Transform the Use of Plastics
US Plastics Pact Unveils Bold New Roadmap to Transform the Use of Plastics
Published on June 10, 2024
About a 4 minute read

Update to 2025 Roadmap carries forward unfinished targets from the original plan and outlines new steps toward circular design, based on insights from 130+ US Plastic Pact Activators. ... View More

Article
Consumer Behavior Change
Cross-Industry Collaborations Turning the Tide on Cold-Water Washing
Cross-Industry Collaborations Turning the Tide on Cold-Water Washing
Published on June 3, 2024
About a 5 minute read

Tide partnerships with everyone from appliance manufacturers and retailers to NASA and the International Space Station are helping us reduce the impact of cleaning our clothes. ... View More

Article
Organizational Governance
Paris 2024 Gives First Look at Its Circular Approach to Olympic Games
Paris 2024 Gives First Look at Its Circular Approach to Olympic Games
Published on March 19, 2024
About a 5 minute read

Focusing on the material footprint of the upcoming summer Games, Paris 2024 is leaning heavily into recycled materials and plans for reuse of all temporary infrastructure, furniture and equipment. ... View More

Article
Finance & InvestmentCircular Economy
First-of-its-Kind Fund Aims to Catalyze Equitable Access to Reuse and Refill Solutions
First-of-its-Kind Fund Aims to Catalyze Equitable Access to Reuse and Refill Solutions
Published on February 13, 2024
About a 3 minute read

The $1M fund aims to finance deployment of reuse and refill infrastructure — particularly in FMCG, food service and delivery, grocery, e-commerce and retail — to combat global plastic pollution. ... View More

Article
Marketing & Communications
Holiday Demon ‘Crampus’ Takes Bold Stand Against Period Poverty
Holiday Demon ‘Crampus’ Takes Bold Stand Against Period Poverty
Published on December 8, 2023
About a 4 minute read

New campaign from Public Inc. and PERIOD. is here to #DeckTheStalls across the US and Canada this holiday season. ... View More

Article
Circular Economy
New Study Calls for a ‘Reuse Revolution’ in Packaging
New Study Calls for a ‘Reuse Revolution’ in Packaging
Published on November 24, 2023
About a 3 minute read

A new Ellen MacArthur Foundation study shows that a reusable packaging economy could lower both GHGs and water use by up to 35-70% compared with single-use plastics. ... View More

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