INNOVATION & TECHNOLOGY -
From rethinking sourcing to shipping, here are some of the key carbon- and waste-reducing strategies brands big and small are using to better balance sustainability and business goals.
CONSUMER BEHAVIOR CHANGE -
In GlobeScan’s 2020 survey of global consumers, 74% said they agree that they need to consume less to preserve the environment for future generations, vs 66% in 2019. But opinions are mixed when it comes to shopping secondhand, renting or leasing items — pointing to the persistence of that pesky intention-action gap.
CIRCULAR ECONOMY -
With new takeback program, families can now send old toys back to Mattel, which will recover and reuse materials for use in future Mattel products.
MATERIALS & PACKAGING -
The world’s largest jewelry company aims to make diamond jewelry accessible to a wider audience. Its new Pandora Brilliance collection marks its first collection without mined diamonds.
MATERIALS & PACKAGING -
The fifth annual 'Who's Minding the Store?' retailer report card shines a light on both market leaders and laggards in chemical safety. Grading retailers against one another motivates action to improve; and mobilizing public concern reminds companies that customers matter the most.
SUPPLY CHAIN -
Three of VF Corporation’s top outdoor apparel brands have committed to bold
goals around circularity and scaling regenerative ag practices — including having all of their top materials be recycled, regenerative or renewable by 2025.
INNOVATION & TECHNOLOGY -
Progress in pet care sustainability will require industry-wide alignment on key challenges and opportunities. While Petco’s sustainable products commitment is a solid first step, our aim is to make ESG an industry-wide priority to meet the
expectations of our savvy, sustainability-minded consumers.
CONSUMER BEHAVIOR CHANGE -
So, what’s still preventing consumers from living more in line with their values? GlobeScan has identified seven critical “unlocks” to help consumers to change their behaviors, and start aligning their lifestyles with their values and aspirations.
CIRCULAR ECONOMY -
Two innovative new offerings provide forward-thinking companies an engaging way to not only compensate for their product emissions, but to engage with their customers around climate action in a new way.
MATERIALS & PACKAGING -
As hopes mount for a new, post-COVID “normal,” many systems are in flux and the state of sustainable packaging is once again in question. How will businesses adapt? Or re-adapt? Or un-adapt? Shelton Group CEO Suzanne Shelton and the Sustainable Packaging Coalition’s Adam Gendell share their insights.
MATERIALS & PACKAGING -
Consider working with a packaging engineer the next time you release a new product or as you take steps to make your brand more sustainable. Customised packaging solutions create less waste, fewer emissions, and more savings to pass on to your customers.
FINANCE & INVESTMENT -
Virgin Money’s sustainability-linked loans will reduce finance costs for businesses that proactively help the transition to a more sustainable economy; and Aspiration’s new credit card will enable consumers to work toward a ‘zero’ carbon footprint.
INNOVATION & TECHNOLOGY -
We have set bold sustainability goals and worked to understand the gaps we need to fill and the impacts we can make based on our business and
expertise. We’re guided on this path by our Design for Environment program, which takes into account the full life-cycle of our products.
MARKETING & COMMUNICATIONS -
The e-commerce giant is working with over 20 product-certification partners to deliver product-specific sustainability information to shoppers through its Climate Pledge Friendly program.
MARKETING & COMMUNICATIONS -
Telling the stories of the people and forests behind FSC-certified products deepens consumers’ connections with the brands, and demonstrates the impacts of responsible sourcing. We expect this is just the beginning, due to the clear signals of consumer demand for these stories.
INNOVATION & TECHNOLOGY -
Meal kits are synonymous with excessive packaging, but they have a crucial
redeeming feature — they reduce food waste. At Just Salad, that got us thinking:
Could we drastically reduce packaging to make meal kits an unambiguous
environmental win?
ORGANIZATIONAL GOVERNANCE -
In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know trends for today and tomorrow.
INNOVATION & TECHNOLOGY -
Kao’s new ESG strategy is centered on kirei (meaning “clean, beautiful and orderly”) — a Japanese word that is not yet well known worldwide but one that the company aims to make aspirational throughout the world.
INNOVATION & TECHNOLOGY -
No offense, 2020 — but it is high time we put you to bed and look toward the future. After the year we’ve had, we all deserve a little pampering — and so do the makers of these thoughtful, ethically made products …