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Article
Community Updates
Unifi Receives Prestigious UNC Sustainability Award
Unifi Receives Prestigious UNC Sustainability Award
Published on May 11, 2018
About a 3 minute read

Photo: Kevin Hall, Unifi CEO; and Al Segars, PNC Distinguished Professor of Strategy and Entrepreneurship and Faculty Director of the Center for Sustainable Enterprise at UNC. N.C.-based Unifi, Inc. (NYSE: UFI) is excited to announce it is the inaugu... View More

Article
Organizational Governance
New Clif Bar Scholarship Alleviates Debt to Help College Seniors Pursue Purposeful Careers
New Clif Bar Scholarship Alleviates Debt to Help College Seniors Pursue Purposeful Careers
Published on May 9, 2018
About a 3 minute read

Clif Bar wants to help college seniors pursue meaningful post-graduate experiences, instead of deciding based on the pressure of paying down their debt. ... View More

Article
Community Updates
Best Buy Named To 100 Best Corporate Citizens List For Third Year
Best Buy Named To 100 Best Corporate Citizens List For Third Year
Published on May 7, 2018
About a 1 minute read

For the third year in a row, Corporate Responsibility Magazine has named Best Buy to its list of 100 Best Corporate Citizens. The rankings are based on 260 data points, including environmental management, climate change, human rights, employee relati... View More

Article
Marketing & Communications
Why Should Anyone Trust Your Brand?
Why Should Anyone Trust Your Brand?
Published on May 3, 2018
About a 4 minute read

Which brands do you really care about? Is there one you simply couldn’t do without? It’s a question that we rarely ask — so prevalent and dominant are companies and brands in our everyday lives. But while we’re dependent on the products and s... View More

Article
Organizational GovernanceOrganizational Governance
Report: Social Purpose Now a Key Driver in Canadians’ Purchasing Decisions
Report: Social Purpose Now a Key Driver in Canadians’ Purchasing Decisions
Published on April 30, 2018
About a 3 minute read

Nine in ten Canadians (92 percent) would switch brands if a different brand of a similar quality had a compelling social purpose, according to new research from Kin&Co. The firm’s new report — which looks exclusively at the Canadian market �... View More

Article
Community Updates
“A Family Company at Work for a Better World” Highlights SC Johnson’s Global Impact
“A Family Company at Work for a Better World” Highlights SC Johnson’s Global Impact
Published on April 25, 2018
About a 4 minute read

New Tagline Demonstrates Company’s Longstanding Commitment to Improving the Environment, Leadership in Transparency and Improving Lives RACINE, Wis., April 23, 2018 – For the first time in nearly two decades, the company behind such ubiquitous an... View More

Article
Marketing & Communications
Creating a #FashionRevolution: How to Campaign for Change
Creating a #FashionRevolution: How to Campaign for Change
Published on April 24, 2018
About a 5 minute read

Proposing a new idea and convincing others of its validity is no easy task. Even more so when you’re dealing with complex issues such as supply chain transparency, or trying to shift the ‘take, make and waste’ model of the fashion industry to o... View More

Article
Community Updates
Kohler Waste Lab Exploring New Uses for Industrial Materials
Kohler Waste Lab Exploring New Uses for Industrial Materials
Published on April 20, 2018
About a 2 minute read

In honor of Earth Day, Kohler Co. is showcasing its work to repurpose industrial waste materials via a Facebook Live panel discussion. The panel, slated for Monday, April 23 at 2:30 p.m. CDT, will feature KOHLER WasteLab associates talking about thei... View More

Article
Marketing & CommunicationsMarketing & Communications
‘Beauty in Real Life’ Campaign Makes Good on CVS Promise to Stop Altering Imagery
‘Beauty in Real Life’ Campaign Makes Good on CVS Promise to Stop Altering Imagery
Published on April 19, 2018
About a 2 minute read

CVS Health continues to put its money where its purpose is. Following up on the promise it made in January to stop altering imagery for beauty products, the company’s retail division, CVS Pharmacy, has launched an advertising campaign, “Beauty in... View More

Article
Community Updates
Sustainable Brands Attracts Global Brand Leaders to Accelerate Business-led Change
Sustainable Brands Attracts Global Brand Leaders to Accelerate Business-led Change
Published on April 17, 2018
About a 6 minute read

P&G, Salesforce.org, Starbucks, Nestlé among companies showcasing initiatives in the Activation Hub at SB’18 Vancouver, June 4-7 SAN FRANCISCO, April 18, 2018 – Sustainable Brands® is evolving the concept of the traditional conference expo ... View More

Article
Organizational Governance
P&G Smashes 2020 Goals, Raises the Bar with 'Ambition 2030'
P&G Smashes 2020 Goals, Raises the Bar with 'Ambition 2030'
Published on April 15, 2018
About a 6 minute read

The Procter & Gamble Company today announced it has achieved many of its 2020 environmental sustainability goals, has plans in place to meet the rest and has established new, broad-reaching goals for 2030. ... View More

Article
Community Updates
Achieving Certification as Largest B Corp™ in the World and Unveiling New Name: Danone North America Celebrates First Anniversary with Two Major Milestones
Achieving Certification as Largest B Corp™ in the World and Unveiling New Name: Danone North America Celebrates First Anniversary with Two Major Milestones
Published on April 12, 2018
About a 5 minute read

Building on Danone's long-term commitment to balancing financial success with social and environmental responsibility, its U.S. subsidiary, formerly known as DanoneWave, commemorates its first anniversary by announcing the achievement of becoming the... View More

Article
Community Updates
Sustainable Brands and Pixelis Announce Pan-European Conference Partnership
Sustainable Brands and Pixelis Announce Pan-European Conference Partnership
Published on April 10, 2018
About a 3 minute read

SAN FRANCISCO, April 10, 2018 - Sustainable Brands® recently announced a strategic partnership with Pixelis, a branding agency based in Paris, France committed to design, innovation and sustainability. Sustainable Brands has partnered with Pixelis t... View More

Article
Materials & Packaging
Trending: Unilever, Co-Op, Waitrose Unveil ‘Clear’ Plastic Alternatives
Trending: Unilever, Co-Op, Waitrose Unveil ‘Clear’ Plastic Alternatives
Published on April 5, 2018
About a 6 minute read

Amidst a wave of negative public opinion on plastics and the waste associated with it, several companies have responded with commitments to reduce single-use plastics, combat marine plastic pollution, and support startups with ... View More

Article
Organizational Governance
Hershey Using ‘Cocoa for Good,’ Investing $500M to Support Farming Communities
Hershey Using ‘Cocoa for Good,’ Investing $500M to Support Farming Communities
Published on April 5, 2018
About a 4 minute read

The Hershey Company has announced a new comprehensive strategy for cocoa sustainability with an emphasis on addressing pressing issues facing cocoa-growing communities such as poverty, poor nutrition, at-risk youth, and vulnerable ecosystems. Cocoa F... View More

Article
Marketing & CommunicationsMarketing & Communications
3 Approaches to Building Customer Trust Through Transparency
3 Approaches to Building Customer Trust Through Transparency
Published on April 5, 2018
About a 4 minute read

In February, KFC in the United Kingdom had a bit of an issue — it ran out of chicken. ... View More

Article
Marketing & Communications
icebreaker Aims to Prove Its Apparel Is ‘Made Different’ with New Transparency Report
icebreaker Aims to Prove Its Apparel Is ‘Made Different’ with New Transparency Report
Published on April 4, 2018
About a 3 minute read

Touting it as an industry first, the report gives readers a full behind-the-scenes view of the brand’s entire operation. ... View More

Article
New Metrics
Q&A: Pure Strategies on 20 Years in the Sustainability Trenches
Q&A: Pure Strategies on 20 Years in the Sustainability Trenches
Published on April 3, 2018
About a 7 minute read

This month, Pure Strategies celebrates 20 years of providing sustainability consulting to companies such as Stonyfield Farms, Ben & Jerry’s, Seventh Generation and Walmart. Its team has been helping to build leading strategies, improve products... View More

Article
Consumer Behavior Change
Overcoming Complexity: The Perennial Challenge in Sustainability-Led Behaviour Change
Overcoming Complexity: The Perennial Challenge in Sustainability-Led Behaviour Change
Published on March 28, 2018
About a 5 minute read

We’re increasingly living in a world of purpose-led brands, as growing numbers of consumers are more interested than ever in the “big world” issues related to the products they buy, and how they use them. And yet, when it comes to the sustainab... View More

Article
Organizational GovernanceOrganizational Governance
The Key to Authentic Engagement: Purpose Metrics that Matter
The Key to Authentic Engagement: Purpose Metrics that Matter
Published on March 22, 2018
About a 10 minute read

This is the sixth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More

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