LEADERSHIP -
Serendipity is about potentiality — it’s about connecting the dots. Once we look at the world less in terms of limitations and more in terms of opportunity, perceived liabilities can become assets; and a situation is reframed from one of passivity and powerlessness to one of activity and opportunity.
PRODUCT, SERVICE & DESIGN INNOVATION -
The new Norwegian network of nine properties is on a mission to redefine business travel with experiences that embed and impart the very essence of sustainability and regenerative practices.
ORGANIZATIONAL CHANGE -
‘Job purposing’ is making meaningful contributions to others or societal causes as part of regular work. Caesars showed that helping its sales and conventions departments job purpose was a promising pathway to dramatically
augmenting its ESG work — and, thus, its positive societal impact.
SUPPLY CHAIN -
Demand for low-cost goods has pushed manufacturing into the farthest regions of the world — many of which are increasingly vulnerable to climate change and harsh conditions. Eliminating the most vulnerable links only creates more problems; brands are only as strong as the weakest link in their supply chain.
WALKING THE TALK -
New survey of US adults and C-suite about the role of business in addressing environmental justice shows disconnect for the latter on the link between the environment and racial equity.
ORGANIZATIONAL CHANGE -
Companies cannot afford to ignore racial equity or neglect cultivating inclusive opportunity and mobility; their shareholders, employees, communities and customers are all paying attention to how they bring their commitments to life through action.
ORGANIZATIONAL CHANGE -
At a recent Sustainable Brands virtual event, leaders from the CPG, restaurant and IT industries highlighted how they sold important ideas and ambitions around impact and responsibility internally, and how that translates to external success.
MARKETING AND COMMS -
Holistic thinking has a positive impact on a brand’s market share and ensures it stands on the right side of history. Brands that solely rely on marketing will be severely disadvantaged, especially as more and more consumers choose brands that align with their values over ones that don’t.
MARKETING AND COMMS -
When companies miscommunicate sustainability information, there is usually no malicious intent but poor internal communication. Your marketing team will want to shout from the rooftop how sustainable your business is; but in a rush to do so, it can harm your brand — the very thing they have vowed to protect.
ORGANIZATIONAL CHANGE -
As she works to transform the company's 130-year-old corporate culture and the implementation of Purpose, we talked with Group Chief Sustainability Officer Ryoko Shimokawa about her vision for sustainable growth for the company and society.
BUSINESS CASE -
When companies make bold commitments to sustainability, we all win. Here, we share lessons learned and ongoing challenges from three very different corporate sustainability journeys — to show others on the front lines that they are not alone.
ORGANIZATIONAL CHANGE -
Work for Impact — a talent acquisition platform that attracts and uplifts underserved jobseekers around the world yearning for greater purpose in employment — is a model for purpose-driven companies to emulate.
BEHAVIOR CHANGE -
Creating meaningful consumer behavior change remains a ‘white whale’ for Purpose-driven brands. Here, we hear a behavior-first approach to changing culture, needed paradigm shifts for regenerative leadership, and the latest research on meaningfully connecting with dithering consumers.
ORGANIZATIONAL CHANGE -
New report from Allison+Partners, Carol Cone ON PURPOSE and The Harris Poll finds the C-Suite recognizes the imperative for organizational Purpose; yet, lack of alignment across functions threatens impact.
WALKING THE TALK -
JUST Capital’s 2022 Corporate Racial Equity Tracker reveals progress in key areas; but companies have a long way to go toward implementing meaningful
actions that help fundamentally advance racial equity.
THE NEXT ECONOMY -
The company — committed to sustainable agriculture and a truly inclusive approach for creating economic opportunity for the people of Boone County, West Virginia — has been growing lavender and raising bees on reclaimed coal mine soil since 2019.
ORGANIZATIONAL CHANGE -
Purpose and ESG are often conflated. Here, three experts explain what makes them different, why you need both, and how to prioritize the gamut of ESG- and
Purpose-related activities.
MARKETING AND COMMS -
While some sustainability terms have stood the test of time, others are now outdated. No matter what terms you use, you and your colleagues should have a shared
understanding of what “purpose” means in your organization to gain its greatest benefits. Here is an up-to-date glossary for responsible business professionals.
MARKETING AND COMMS -
The world's second-largest asset manager received the worst possible score in a new climate scorecard as NGOs,
grassroots groups, and finance experts ramp up pressure for it to act on climate.
LEADERSHIP -
To truly help individuals and ourselves, we need to bust up the system, swim upstream and avoid the herd mentality. We need to take a step back and truly
understand our own roles in society — and by doing so, to let go of outdated notions.