Assets About Employee Engagement
Found 242 assets. Page 9 of 13.
Protect What’s Good: How Tetra Pak Doubled Down on Its Brand Promise in 2020
Jeff Fielkow, President and CEO of Tetra Pak U.S. and Canada, discusses his experience at the helm of a major corporation during a global health crisis; and the critical elements of effective leadership. ... View More
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know... View More
Colliding Work, Personal Values Underscores Need for Purpose-Led Brand Culture
Brands that empower their employees to act with them in their sustainability plan — and let their brand culture guide the creation of that plan — reap benefits. To foster a purpose-led brand culture, brands need to fuse these five elements ... ... View More
Kao: Striving for 'Yoki-Monozukuri' (‘Excellent Manufacturing’) Through the Pursuit of 'Kirei'
Kao’s new ESG strategy is centered on kirei (meaning “clean, beautiful and orderly”) — a Japanese word that is not yet well known worldwide but one that the company aims to make aspirational throughout the world. ... View More
Getting Creative to Create Organizational Change
In 2019, Rubicon anchored a portion of employee annual bonuses to the amount of waste reduced across all of its company’s clients. The results have been remarkable. ... View More
25 Brand Leaders Share Lessons Learned from Remaining True to Purpose
A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice. ... View More
UN Business and Human Rights Forum, Day 3: Business Must Approach DEI Issues Through a Human Rights Lens
The irony at this Forum is that so much of the conversation is about abuses in company supply chains, often far outside company walls. However, race discrimination is also close to home — taking place every day within the companies themselves. ... View More
UN Forum on Business and Human Rights, Day 1: ‘The Most Vulnerable Are Always in Your Supply Chain’
What links the two major themes to emerge from the day — COVID and climate — is the need for companies to take steps to assist vulnerable people in supply chains, and to ensure their needs are always taken into account. ... View More
Report: Small Behavioral Interventions with Pilots Add Up to Massive Savings for Airlines
A new whitepaper details an 8-month study conducted with Virgin Atlantic — in which a behavioral intervention with pilots created $6.1M in fuel savings, and demonstrated the most cost-effective carbon-abatement solution in history. ... View More
Q&A: Embedding Diversity, Inclusion Into the World’s Largest Chemical Company
BASF has been recognized as a leader for its work to become a diverse and inclusive workplace, but Peter Eckes — BASF’s President of Global Bioscience — recognizes that much work remains to be done. ... View More
Meet the Punk Beer Brand Ripping Up the Rulebook to Protect Our Planet
It would be easy to view BrewDog as little more than stunt-based marketing experts. But the company has been busy making sure to leave a more impactful dent on our culture, putting the all-important issue of climate change front and center. ... View More
ILFI Offers Companies a Measured Approach to Becoming More 'JUST'
When it comes to embedding DEI issues into organizations, the first question is often: How do we begin making the change that’s expected of us? ILFI’s JUST program helps companies take concrete steps toward becoming more equitable and inclusive.... View More
How DEI Issues Have Reshaped the Brand Purpose Landscape
A dramatic shift in diversity is only possible if the most exposed, vulnerable and or marginalised groups contribute to decision-making around narratives, ideas and solutions. Can you name any brands that are championing race within their purpose wo... View More
Are You Making It Easy for Your Employees to Vote This Election Day?
The Time to Vote coalition has grown to nearly 800 companies. The goal is to have more than 1,000 companies — from a diverse set of industries representing every state — join the movement by November 3. ... View More
Greyston Bakery: The Path to — and ROI of — a Loyal, Engaged Workforce
After 25 years at Kraft Foods, Rich Jamesley was drawn to Greyston Bakery five years ago by its mission in using business for social good. I caught up with him recently to hear more about the challenges and rewards of working for this people-first or... View More
With Purpose, as with Anything Else: You Get What You Pay For
First, identify your company’s purpose. Then, set long-term goals against your purpose. Finally, define targets, metrics and KPIs to get you there; and embed these in annual and long-term incentive plans. ... View More
Primark and CottonConnect: Bringing Sustainable Cotton from Field to Fashion
Primark’s Sustainable Cotton Programme — potentially the largest independent programme managed by a fashion retailer — enables it to trace the source of its sustainable cotton, right down to the community it was grown in. ... View More
Dreamers, Believers, Soldiers & Cynics: A Tool to Make Sense of New Normals
As you gather tools to help you and your team get your heads around our current and future reality, DBS&C gives teams new insights into themselves and helps renew focus on your company’s collective purpose. ... View More
The Role of Business in the Racial Equity and Justice Movement
Every problem that confronts the US today can be traced back to racist ideology. Businesses cannot survive on just the small percentage of the very wealthy buying goods. Mass incarceration, poverty, healthcare disparities — all of these issues affe... View More
#JustBrands: To Push Cultural Change, Brands Must Unpack Their ‘BAGS’
After a humbling, informative and inspiring day one, day two of Sustainable Brands’ Just Brands virtual event examined case studies of DEI excellence in practice. ... View More
