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Assets About Keynote Talk

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2020 Changed Marketing Forever: Marketing to Gen Z

Between an ongoing pandemic, dire economic fallout, a polarizing election year and a very real conversation about equality and social justice, 2020 will have a lasting impact on the way Gen Z engages with brands. Tune into this presentation to find o... View More

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Trends in Consumer Preferences and Behaviors

This session will share new research seen as critical to solving the ‘intent to action gap’ that persists as one of the key factors shaping many consumers’ relationship with sustainability. This is a new chapter in an already rich and exciting ... View More

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The Search for Truth, Trust and Wellbeing in Our Digital Lives

This session will host a discussion on the post-truth fragmented-realities phenomena that are affecting society in a number of ways. The main objective will be to tease out paths to peace-making, healing and re-centering, based on top-notch research ... View More

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Positive Purpose and Stakeholder-centric Leadership in 2020

This session focuses on pointing out and analyzing effective purpose-driven leadership that shone through all the hardship and suffering brought by the ‘perfect storm’ of crises we have been going through. [See the Slides >>](https://library.sus... View More

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CEOs for Good

Leading CEOs share insights and observations on their experience driving transformative businesses, and discuss how CEOs as leaders are uniquely positioned as change-leaders, at this time of great acceleration.... View More

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Crisis Driven Culture Change

What are the stories humanity is creating while navigating multiple crises (social, climate, health, political, economic)? How can we collectively harness our grief, and our hope, to create a culture shift towards inclusive societies, resilient commu... View More

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Unleashing the Creative Power of Sustainability with HP Digital Print

Learn from Jose Gorbea, Head of Brand Innovation at HP Graphic Arts, and Guillermo Font, Brand and Agencies Lead at HP Graphic Arts, about how digital printing and consumer-centric marketing can encourage sustainable behaviors.... View More

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Socio-Cultural Trend Tracker Research Results

We’ll be sharing the results of our recent socio-cultural trend tracker research, assessing the consumer ‘intention to action’ gap. We’ll be reporting on consumer progress against adopting the nine most sustainable behaviors, and consumers’... View More

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Storytelling Lessons from Nature: What Ants Can Teach Us about Culture and Communication

Catherine Chalmers has exhibited her artwork around the world, including MoMA P.S.1, New York; MassMoca, North Adams; Kunsthalle Vienna; The Today Art Museum, Beijing; among others. Her video “Leafcutters” won Best Environmental Short at the 2018... View More

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Putting Humanity Back into Marketing: How Danone Is Changing the Story

This session explains how Danone is going about building authentic purposeful consumer engagement in practice, in alignment with its brand purpose and sustainability priorities.... View More

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Sports as a Platform for Raising Young People to be the Sustainability Leaders of Tomorrow

Former NFL star Ovie Mughelli shares his intention to educate and inspire the next generation of environmental leaders through sports, entertainment and technology. Learn about his organization’s vision to transform sustainability engagement and em... View More

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Creation Care: Lessons on Faith, Environmentalism and Reaching across the Aisle

A former emergency room physician, Dr. Matthew Sleeth felt like he was straightening deck chairs on the Titanic saving a patient at a time when the whole ship (Earth) was going down. Following a new calling, Dr. Sleeth resigned from his position as c... View More

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Advancing Systemic Social Change: Taking Bold Action through the Power of Brand Influence

Ben & Jerry’s CEO, Matthew McCarthy, has committed to the organization’s ambition to help lead and influence its fans and the business community to take social and environmental action through the power of its brand. Tune into this entertaining a... View More

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The State of Supplier Diversity: Myths, Challenges and Opportunities

Over the past decade more and more large organizations have integrated suppliers into their Diversity & Equity strategies. The issues around supplier diversity, however, go well beyond meeting quotas; a true integrated strategy focuses on access to c... View More

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When Purpose-Driven Engagement Goes Viral: Behind the Success of #Strawless and Exciting New Steps in Tackling Plastic Pollution

This talk follows the evolution of the #Strawless movement – how and why it got started, how it generated the early momentum needed for many companies and millions of consumers to join. Learn how #Strawless and #StopSucking went viral, what lessons... View More

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Superfoods with Super Partners: Lessons in Building an Ethical, Fair and Sustainable Supply Chain

Find out how Sambazon has built a thriving brand through the power of innovative partnerships and shared value creation in the supply chain. This talk provides details on the company’s recipe for delighting customers while also supporting new, more... View More

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Innovating Together: Embedding Personal Wellbeing, Ecosystem Health and Strong Community Values in All Aspects of Product Development

Seed Phytonutrients is a recently-launched L'Oréal brand that set out to make every aspect of its skin and haircare products as sustainable as possible. This session tracks the entire process along with key partnerships that enable and empower the e... View More

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Overcoming the Intent-to-Action Gap: Launching the Next Phase of the #BrandsForGood Initiative

This session summarizes the results of the Pull Factor Project – an actionable toolkit for marketers and brand leaders to create cohesive communications that can shape culture and behavior toward sustainable lifestyles. It then goes beyond that to ... View More

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Unlikely Collaboration for the Win: Building Bridges and Healing Communities through Purpose-Driven Entrepreneurship

TRU Colors Brewery is a North Carolina-based brewery staffed by active gang members. The company operates a for-profit business with the social mission of reducing violence and bringing together rival gangs. This must-watch discussion session explain... View More

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Saving the World’s Forests: It’s Everybody’s Business

This session looks at the evolution of World Wildlife Fund’s “Forest Positive” approach to forest restoration, protection and responsible management. At a time when many companies are seeking ways to better quantify the “co-benefits” of suc... View More

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October 13-16, 2025
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SB Member Network: Accelerating Good Growth Spring Member Meeting
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