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Found 335 assets. Page 5 of 17.
What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad
Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and society. What if that money was used for good? ... View More
3 Lessons for Brands on How to (Credibly) Drive Social Change
The most creative marketers bring their passion to help brands drive positive change. But what does that actually look like? Here are three key takeaways for marketers looking to stay relevant in a changing world, and take a stand for good. ... View More
Murals Honor the Farmers Behind Our Favorite Products, Benefits of Fair Trade
The murals were part of a Fairtrade America campaign during October for Fair Trade Month, to raise awareness of Fairtrade’s positive impacts. Shoppers voiced their choice for Fairtrade and won various Fairtrade prizes. ... View More
Combatting Food Insecurity Takes More Than a Village
As Congress signs off for Thanksgiving, roughly 12 million Americans could soon lose jobless benefits. The hope is that people and companies continue to step up; government programs continue, and the flexibility the food supply chain has gained durin... View More
Did Lack of Transparency Invalidate Asia’s First Corporate Sustainability Bond?
The devil's in the details: Allegations of deforestation in Michelin’s natural rubber supply chain highlight the need for greater transparency in ‘green’ financing. ... View More
Nimble Nonprofit Pivots to Fulfill Its Purpose During the Pandemic
The Desai Foundation’s advice to purpose-driven organizations dealing with the COVID-19 pandemic is to look beyond the immediate practicalities and be open to new ways to deliver on end goals. ... View More
Partnership Brings ‘Radical Hospitality’ to Unhoused People Worldwide
The case study of German mobile hygiene startup GoBanyo illustrates the social impacts of the collaboration between Unilever’s The Right to Shower initiative with mobile hygiene pioneer LavaMae^x^ . ... View More
Regenerative Investing Key to Creating an Inclusive Economy
The recent spotlight on racial justice in the US has also highlighted the financial industry's role in perpetuating discrimination. Many have responded by donating money to nonprofits, but a regenerative approach to investing that start to undo decad... View More
The Private Sector Can (and Must) Clean Up the Oceans
The private sector must collaborate with the public sector to clean up plastic pollution in our waterways. Entities such as the TerraCycle Global Foundation have an opportunity to increase conservation and create value for all stakeholders in the wor... View More
Fairtrade America Calls for Democratization of Data Across Supply Chains
Farmers working within complex supply chains require democracy in data to obtain a living wage. If the goal is supply chain sustainability, then data needs to be shared among all stakeholders. ... View More
It’s Time to Listen: What Rural Agricultural Communities Need During COVID-19
As the pandemic continues, rural agricultural producers and their communities will need renewed levels of support and commitments from supply chain partners, to ensure their continued health and stability. ... View More
Reimagining Corporate-Nonprofit Partnerships in Times of Crisis
In a time when needs are growing but government resources are constricted, nonprofits are being asked to do more with fewer resources. Promises made by companies to fulfill the needs of their communities and their stakeholders are more important now ... View More
Candy Giants Rated on Commitments to Create Better Chocolate
International advocacy groups publish joint consumer purchasing guide to more ethical chocolate choices, just in time for Easter. ... View More
Report: Predatory Marketing Tactics a Top Threat to Children’s Wellbeing
While climate change and intensifying carbon emissions still top the list of factors endangering a healthy future for the world’s children, a new report finds that marketing of harmful products aimed at children is another major threat to their wel... View More
Leading-Edge Stakeholder-Engagement Metrics Reshaping Companies’ Definitions, Benchmarks for Success
On day 1 of Sustainable Brands’ (SB) New Metrics ’19 (Nov 18-20), representatives from corporates, nonprofits and more explored new ways to quantify the impacts of various forms of stakeholder engagement — from communities to consumers to emplo... View More
Screw the Nice Gestures, Advertisers — We Need More Real Impact
Thomas Kolster provides a behind-the-scenes look from a Sustainable Development Goals jury member at last week's Cannes Lions. ... View More
Brands Expand Partnerships, Amplify Messaging in Support of Gender Equality
adidas, Diageo and HP launch new films and campaigns, while PepsiCo tackles gender equality in agriculture for International Women’s Day. ... View More
Classroom-in-a-Backpack Bringing Education to the Masses in Off-Grid Bangladesh
Light of Hope had the rather ingenious idea of fitting a solar panel-powered classroom into a backpack. ... View More
Global Investors Challenge Fast Food Companies on Climate, Water Risks
Over 80 investors warn that “animal agriculture is the world’s highest-emitting sector without a low-carbon plan.” ... View More
