CONSUMER BEHAVIOR CHANGE -
During this season of giving, many of today’s more discerning consumers won’t be joining the masses scrambling to answer the siren call to stock up on discounted “stuff” — they’ll be remembering the values meant to be at the heart of this season, by taking REI’s advice to #OptOutside to enjoy nature and giving back by cleaning up; and when they do shop, they’re increasingly basing their loyalty and purchasing decisions on companies’ reputations rather than just product features and price.
COLLABORATION & CO-CREATION -
UK grocery giant Tesco and WWF have announced a groundbreaking, four-year partnership aimed at reducing the environmental impact of the average UK shopping cart by 50 percent, improving the sustainability of food while ensuring it remains affordable for all.
PRESS RELEASE -
Colgate’s support of The Recycling Partnership is part of the All In On Recycling challenge, which kicked off with a $10 million investment from the PepsiCo Foundation this summer. The goal of this largest industry-wide challenge is to raise $25 million in total donations from leading businesses, companies, and organizations to deliver recycling support to more than 2,800 communities nationwide over the next five years.
PRESS RELEASE -
The Procter & Gamble Company extends its long history of doing good in the world by bringing the comforts of home to those impacted by disasters, continuing to spark conversations about diversity, inclusion and gender equality with its advertising and making meaningful impact on the environment with new 2030 goals including a vision to ensure that none of the Company’s packaging ends up in the world’s oceans.
PRESS RELEASE -
Braskem, the Americas’ largest resin producer and the world’s leading biopolymer producer, has defined a series of global initiatives to boost the Circular Economy in the production chain of manufactured plastic goods.
“We are firmly committed to the goal of helping to transform the linear economy into a Circular Economy, effectively demonstrating our commitment to sustainable development,” said Fernando Musa, Braskem’s CEO. “By establishing a series of global initiatives, engaging in voluntary commitments and expressing publicly its global positioning for the Circular Economy, Braskem is inviting clients, its partners in the value chain, its Team Members and society in general to intensify their joint quest for innovative and sustainable solutions using plastic.”
PRESS RELEASE -
P&G’s global commitment to be a force for good and a force for growth includes our environmental commitments such as reducing our carbon footprint, using sustainable technology, and doing our part to stop the flow of plastic into our oceans. That’s why we’re joining forces with other leading organizations to amplify the ocean conservation efforts of Circulate Capital.
Circulate Capital is an investment management firm dedicated to incubating and financing companies, programs, and infrastructure that prevent ocean plastic. Circulate Capital and Ocean Conservancy, a leading ocean conservation nonprofit, recognized the support of P&G and other consumer packaged goods and chemical companies during the Our Ocean Conference in Bali, Indonesia, earlier this week.
PRESS RELEASE -
Tide has reimagined its classic liquid detergent with a new Eco-Box package containing an ultra-concentrated formula designed for eCommerce. The Tide Eco-Box has been in development for the past year and was revealed today at P&G’s headquarters in Cincinnati.
The Tide Eco-Box arrives on a consumer’s doorstep in a sealed, shipping-safe cardboard box. Inside the box is a sealed bag of ultra-compacted Tide liquid laundry detergent. To use, consumers peel off the cardboard flap to reveal a dosing cup and a new “no-drip” twist tap. To make dosing simpler on flat surfaces, the box includes a pull-out stand to raise the height of the box so the cup fits easily beneath the tap.
PRESS RELEASE -
As part of its sustainable plastics vision, PepsiCo, Inc. (PepsiCo) today announced a new goal to strive to use 25 percent recycled content in its plastic packaging by 2025.
PepsiCo aims to achieve this goal by collaborating with suppliers and partners, helping to increase consumer education, fostering cross-industry and public-private partnerships, and advocating for improved recycling infrastructure and regulatory reform, all of which are required to realize our ambition. The goal includes an aim specific to PET (polyethylene terephthalate) beverage bottles to achieve 33% recycled PET content by 2025.
MARKETING & COMMUNICATIONS -
Companies have long run sustainability initiatives that exclude customers. To be fair, these companies have donated a percentage of profits to charities, volunteered employee time, reduced emissions, cleaned up supply chains, and much more. However, their customers have been on the sideline, sometimes aware but not personally engaged.
Through corporate activism, brands can change this dynamic and make customers partners in their most meaningful sustainability initiatives. Here are some tips based on brands that have used it successfully.
CIRCULAR ECONOMY -
Rubicon Global — a technology company providing waste, recycling and smart city solutions to businesses and governments worldwide — along with the University of Pennsylvania Wharton Business School’s Initiative for Global Environmental Leadership (IGEL) and surplus food donation-management platform Goodr, tonight announced the list of inaugural “Waste Fit Champions,” a program designed to recognize the best sustainability leaders that are cutting down on waste, improving rec
PRESS RELEASE -
Plastic waste and pollution have captured the attention of the public, governments, and businesses around the world. The search for solutions has started, and there is growing recognition that quick-fixes that address the symptoms is not enough. To effectively switch off the tap on the plastic problem, a systemic shift to tackle the root causes is needed.
To further accelerate the sense of urgency and momentum gaining around marine plastic litter, the Ellen MacArthur Foundation has launched the New Plastics Economy Global Commitment.
COLLABORATION & CO-CREATION -
NOTE: This article was updated on October 30, 2018 at 11:45am ET.
A Global Commitment to eradicate plastic waste and pollution at the source has been signed by 250 organisations including many of the world’s largest packaging producers, brands, retailers and recyclers, as well as governments and NGOs. For some signatories, the Global Commitment is just one facet of their plan to overhaul their approach to plastic.
The New Plastics Economy Global Commitment is led by the Ellen MacArthur Foundation (EMF), in collaboration with UN Environment, and was officially unveiled at the Our Ocean Conference in Bali today.
CIRCULAR ECONOMY -
This week, building on news that HP, Inc and IKEA joined a global consortium working to develop the first global network of ocean-bound plastics supply chains, the public and private sector made further strides on creating a circular economy for packaging around the world.
PRESS RELEASE -
Danone announces a series of new commitments and actions to ensure its packaging will become 100% circular, and to accelerate the global transition towards a circular economy of packaging. This includes (1) initiatives to improve product design and develop alternative delivery and reuse models, (2) investments to develop effective, efficient and inclusive systems for increased collection and recycling, to boost recycling and (3) actions to preserve natural resources by reintegrating recycled materials into our packaging and developing use of renewable materials.
CIRCULAR ECONOMY -
Consumers are increasingly told to recycle more, say ‘no’ to plastic straws, bring reusable bags and containers for shopping, and prevent food waste by buying local and composting scraps. With the new report from the UN Intergovernmental Panel on Climate Change (IPCC) saying that even if we were to make massive changes, we only have about twelve years to divert away from climate catastrophe, this narrative has only heightened.
PRESS RELEASE -
The Dow Chemical Company is again teaming up with na
INNOVATION & TECHNOLOGY -
Consumers report that the prevailing reason why they buy bottled water is "convenience." Anyone can search online for the nearest gas station, coffee shop or nail salon, but when it comes to thirst, what options does one have? Open Google Maps and search “water fountain” — or ask Siri or Alexa, “Where can I fill up my water bottle?” No one has ever indexed the locations and prices of clean water around the world ... until now.
CIRCULAR ECONOMY -
Today, NextWave Plastics — a collaborative, open-source initiative convening leading technology and consumer-focused companies to develop the first global network of ocean-bound plastics supply chains — announced that HP Inc. and IKEA are joining its global consortium. The addition of HP and IKEA marks 10 companies collaborating to “turn off the tap” of plastic entering the ocean.
COLLABORATION & CO-CREATION -
The only positive side of the marine plastic problem is the growing tide of actions from the global business community to try and solve it — in the past year alone, the issue has spawned campaigns, documentaries, cross-industry collaborations, scientific breakthroughs,
PRESS RELEASE -
For many years, the idea of going green in payments has been limited to linking purchases and accounts with donations to environmental causes and carbon offsets. These programs have had an impact in terms of awareness and raising much-needed funds. Now, there’s an opportunity to put these efforts into action across a broader part of the payments industry.
Today, Mastercard and card manufacturers Gemalto, Giesecke+Devrient and IDEMIA launched the Greener Payments Partnership to establish environmental best practices and reduce first-use PVC plastic in card manufacturing.