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Plastics continue to make headlines as brands uncover new and creative solutions that transform trash into profitable products. Building on its efforts to reinvent how products are designed, manufactured and used, HP Inc. has launched Original HP ink cartridges made from plastic bottles recycled in Haiti.
PRODUCT, SERVICE & DESIGN INNOVATION -
Brands continue to uncover new ways to transform waste into valuable materials, providing critical solutions for pressing problems such as ocean plastics.
Stella McCartney is the latest label to team up with Parley for the Oceans in an effort to keep plastics out of the world’s oceans. The designer, who previously designed a sneaker for adidas in partnership with Parley, intends to use the nonprofit’s recycled plastic yarn in lieu of woven or recycled polyester in her line of shoes, accessories and outerwear.
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Here’s my prediction: in the not-too-distant future, circular economies – where the resources you use to create a product eventually return to the business to be reused or recycled – will be the norm. Businesses of tomorrow will look back at our sluggishness in making the switch and they will shake their heads in wonder.
But why has business been sluggish? After all, doing more with less, creating more value with fewer resources, has long been standard in business: you pursue profitable growth while also staying efficient with resources.
That’s just good business.
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The European PET Bottle Platform (EPBP) has given interim approval for the recyclability of polyethylenefuranoate (PEF), produced by Synvina C.V., Amsterdam, in the European bottle recycling market. Following EPBP’s assessment PEF bottles are expected to be disposable through existing recovery systems the same way as polyethylene terephthalate (PET), the conventional material for plastic bottles. The interim approval applies to a PEF market penetration of up to 2%.
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The Dow Chemical Company (NYSE: DOW) today released its 2016 Sustainability Report, laying a solid foundation with strong first-year results since announcing its 2025 Sustainability Goals. Prepared in accordance with the Global Reporting Initiative (GRI) Standards Comprehensive Option (GRI 102-54), GRI is the most widely used framework for sustainability reporting used globally by businesses, governments and other organizations. The report highlights the successes of Dow’s commitment to redefine the role of business at its intersection with society.
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PepsiCo has joined the New Plastics Economy initiative as a Core Partner, signaling the global food and beverage company's continued commitment to reduce packaging waste.
Led by the Ellen MacArthur Foundation, the New Plastics Economy is bringing together industry, government, NGOs, scientists, students and citizens to build a more sustainable global plastics value chain.
COLLABORATION -
The problem of marine plastics continues to be a top priority across the globe, spurring even more businesses and organizations to dig in their heels and find create new solutions to the growing issue.
Continuing its efforts to keep plastics out of the ocean, the Ellen MacArthur Foundation has teamed up with The Prince of Wales’s International Sustainability Unit to launch a $2 million New Plastics Economy Innovation Prize.
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Eastman Chemical Company, the world’s leading producer of cellulosic materials, introduces Eastman TRĒVATM, a breakthrough in engineering bioplastics that help global brands concurrently meet their sustainability and performance needs in today’s rapidly evolving marketplace.
“Eastman leveraged nearly 100 years of cellulosic expertise in the design and testing of TRĒVATM to meet the improved sustainability profile and performance needs of brands, fabricators, molders, and other companies across the value chain,” said Burt Capel, vice president and general manager of Eastman’s Specialty Plastics business unit. Capel formally introduced the innovation to media at the Chinaplas Plastics & Rubber Trade Fair taking place in Guangzhou, China.
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World-leading chemical company, BASF today announced its membership of the Circular Economy 100 (CE100). As the latest corporate member of the programme, BASF embarks on a three-year partnership to bring about opportunities for a circular economy within new business models and new solutions.
BASF 'creates chemistry for a viable future'. In combining economic success with environmental protection and social responsibility, it enables its customers and its entire value chain to meet the current and future needs of society. Through science and innovation, BASF investigates techniques for decreasing material use while keeping function and durability at its highest utility.
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Consumer goods giant Unilever has unveiled new technology that enables plastic sachets to be recycled.
The technology has been developed in partnership with the Fraunhofer Institute for Process Engineering and Packaging IVV in Germany.
The process, known as CreaSolv, was inspired by a method used to recycle old television sets, whereby brominated flame-retardants were separated from WEEE polymers. Through this method, plastic is recovered from the sachet and reused in the manufacture of new sachets.
Unilever says that it will make the technology open source so that other members of the industry can help to scale up its use.
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Just weeks after releasing a new forest products policy, in which it pledges to source all of the wood, paper, paper-based and wood-based fiber used in its brand-owned products from post-consumer recycled materials and credibly certified forests, retail giant Target has announced five new sustainable packaging goals.
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At Target, our commitment to sustainability is how we help protect the planet, support our communities and invest in the future of our business. That means looking not only at the products we sell, but also the packages they come in.
“We know our guests pay attention to packaging and its impact on the environment,” says Jennifer Silberman, Target’s chief sustainability officer. “When we provide them with thoughtfully designed, environmentally friendly packaging, we’re able to help them take another step toward sustainable living.”
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It’s cute, it’s high-quality, it was developed by kids for kids—oh and did we mention it’s environmentally friendly, too?
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As You Sow has withdrawn a shareholder proposal with Target Corp. that asks the company to phase out use of polystyrene foam packaging in its e-commerce operations, as a result of the company’s willingness to work with its value chain and industry peers to discuss replacing foam with less harmful alternatives.
PRODUCT, SERVICE & DESIGN INNOVATION -
The concept of fast fashion isn’t exactly synonymous with conscious consumerism and sustainability, but major retailer H&M has been at the forefront of the movement to change that — and the fashion industry as a whole.
WASTE NOT -
Last month, Indonesia pledged to cut plastic pollution by an astounding 70 percent by 2025, in response to the UN Environment Programme’s #CleanSeas campaign. This commitment is a huge step forward in reducing the more than 8 million tons of plastic going into our oceans every year.
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Arrowhead® Mountain Spring Water announced today that it has dramatically increased the amount of recycled plastic used in its bottle production. Thanks to the high recycling rate of California residents, and with help from its strategic partner CarbonLITE, Arrowhead now ensures that 9 out of 10 of its Arrowhead bottles made in California incorporate 50% post-consumer recycled plastic content.
PRODUCT, SERVICE & DESIGN INNOVATION -
Coffee cups, coffee capsules and MDF are some of the most popular and hard-to-recycle products in circulation, accounting for hundreds of thousands of tons of waste sent to landfill each year — an issue that companies and governments are striving to address. New initiatives and innovations across industries could, however, set a new standard for these problematic products.
WASTE NOT -
Global outdoor lifestyle brand Timberland has launched the Timberland X Thread collection in partnership with Thread, the Certified B Corporation that transforms plastic bottles from the streets and canals of Haiti into what Thread calls “the most responsible fabric on the planet.” The collection goes beyond environmental sustainability, creating social value and impact in the form of cleaner neighborhoods and meaningful new job opportunities.
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According to the Ellen MacArthur Foundation, only 2 percent of the 78 million tons of plastic used each year for packaging is actually recycled. The remaining 98 percent finds its way into landfills, incineration plants and the environment. New innovations and initiatives from across the U.S. and Canada, however, are offering new solutions to tackle the ever-growing plastics problem.