PRODUCT, SERVICE & DESIGN INNOVATION -
When you set out on your purpose journey, what steps can you take to ensure that your purpose will be genuinely transformational for your business?
In the ten years that we’ve been championing purpose and helping organisations to craft purpose-led visions, we’ve learned lessons about how to ensure that purpose sticks. Above all, we’ve seen how vital it is for purpose to be grounded in reality.
Right from the start, you must root your purpose in the political, economic, social and technological context in which you operate. We call this the ‘dig’ phase: a period of intensive research and analysis of the current environment and future trends that affect your business.
STAKEHOLDER TRENDS AND INSIGHTS -
New research commissioned by environmental non-profit Hubbub and consumer goods giant Unilever reveals that in the first week of the summer break, £12 million worth of food will be thrown away as UK families head off on holiday; more than half of people surveyed admitted to throwing away perfectly edible food before they went on holiday. This unfortunate statistic is in keeping with 2015 research from the Waste and Resources Action Programme (WRAP), which found the UK to be among the top food wasters in Europe.
COLLABORATION -
Companies including SABMiller, Dow, Novozymes, and many others have begun to align their corporate responsibility targets with the Sustainable Development Goals (SDGs) since the United Nations (UN) launched them in September.
PRESS RELEASE -
CHICAGO (July 18, 2016) – MillerCoors released its 2016 Sustainability Report, which provides a comprehensive review of the company’s 2015 efforts in the areas of alcohol responsibility, environmental stewardship and community investment. The nation’s second largest brewer continues to help prevent drunk driving and underage consumption, reduce water use and brewery waste, and create equal opportunities for women in beer.
CHEMISTRY, MATERIALS & PACKAGING -
Increased environmental awareness will lead to completely new demands being placed on the packaging industry. BillerudKorsnäs, a Swedish provider of sustainable paper packaging materials and solutions, sees this challenge as a business opportunity. When BillerudKorsnäs’ partner, the French research platform Tara Expeditions, recently made a stopover in Miami on the way to the Pacific Ocean for an 18-month expedition, BillerudKorsnäs invited stakeholders in its U.S. market to discuss how the packaging industry can contribute in this regard.
PRODUCT, SERVICE & DESIGN INNOVATION -
International brewing company SABMiller released its 2016 Sustainable Development Report this week, detailing cuts to environmental impacts and updates to its ‘Prosper’ sustainability ambition to align more closely with the United Nations’ (UN) Sustainable Development Goals (SDGs).
LEADERSHIP -
Today at the UN Global Compact Leaders Summit 2016 in New York, Claus Stig Pedersen, Head of Corporate Sustainability at biotech giant Novozymes, was announced as one of ten 2016 Local Pioneers of the Sustainable Development Goals (SDGs).
CLEANTECH -
The information and communication technologies (ICT) sector can play a vital role in helping achieve the objectives of the United Nation’s (UN) 17 Sustainable Development Goals (SDGs) by 2030, according to new analysis prepared for the Global e-Sustainability Initiative (GeSI) by Accenture Strategy. This would involve deploying an array of digital solutions to improve the quality of people’s lives, achieve equitable growth and protect the environment.
STAKEHOLDER TRENDS AND INSIGHTS -
Tuesday’s morning plenary started with Raphael Bemporad, co-founder and principal of BBMG, sharing the thought, “What makes us the most human and what the world needs most is exactly the same.” That is, to build more sustainable brands, companies and people alike must set the intention to have more courage, wonder, empathy, connection, and joy.
PRESS RELEASE -
Integrating purpose through a common brand promise and aligning sustainability strategy with internal culture and values are key drivers of corporate leadership according to the findings of the just-released 2016 Sustainability Leaders Survey by GlobeScan and SustainAbility in partnership with Sustainable Brands.
The Sustainability Leaders Survey tracks expert opinions on the evolution of the sustainability agenda for two decades, along with views on the leaders and institutions most responsible for driving it forward. This is the first edition of the survey since the adoption of the Sustainable Development Goals and the Paris Agreement on climate change in late 2015.
PRODUCT, SERVICE & DESIGN INNOVATION -
Although roughly 70 percent of our planet is covered with water, drinkable water is increasingly becoming a scarce resource. The United Nations has defined access to clean water as one of 17 Sustainable Development Goals; BASF supports the SDGs and is committed to a responsible use of water along the entire value chain.
ORGANIZATIONAL CHANGE -
The recent launch of the UN’s Sustainable Development Goals and the commitment last month of over 170 countries to the Paris climate agreement illustrate global consensus regarding the sustainability issues we need to tackle to put society and the planet on a secure path.
CLEANTECH -
Since the introduction of the first ecolabels and standards for organic products in the late 1980s and '90s, sustainability standards and certifications have proliferated across myriad industries. From food to manufactured goods, standards and certifications are helping consumers and businesses alike make better purchasing decisions to ensure they respect the triple bottom line.
COLLABORATION -
As the world’s leading chemical company, BASF has products in all kinds of industries; it employs 112,000 employees globally, services a variety of customers, and has relationships with shareholders and a large numbers of societal stakeholders. Any company’s set of relevant stakeholders in business, government and civil society will change with time; a clear picture is essential for effective engagement. Rather than relying on inflexible stakeholder mapping tools, it might be more appropriate to have skilled people and organizational structures in place for ongoing stakeholder analysis and engagement.
PRODUCT, SERVICE & DESIGN INNOVATION -
There is widespread consensus in the global Sustainable Brands community that purpose is trending in the business world, especially among brands that are looking beyond the next quarter and trying to figure out how to thrive in the middle and long run. Such brands are not only wisely taking actions to future-proof themselves, but are also smartly leveraging a strong zeitgeist of purpose-driven behavior in society in general – that verifiable wave of health-conscious consumers, meaning- and balance-seeking employees, future-focused students and increasingly influential faith-based and spiritual communities.
PRODUCT, SERVICE & DESIGN INNOVATION -
Building a stronger and more equitable food system requires the fresh thinking, talents, and skills of our youth. We have the potential to feed everyone, including the millions of people globally who are most vulnerable to hunger and its serious consequences. Having worked for one of the world’s largest food and beverage companies for more than a decade, I know that the next generation of farmers, business managers, NGOs, public advocates, and students can together help us reach the UN’s 2030 Sustainable Development Goal aimed at ending hunger (SDG 2).
COLLABORATION -
There is yet another new group that can be filed under Sustainable Development Goal 17: Partnerships for the Goals. Yesterday, Unilever and several industry partners announced the creation of an open platform to share their ideas, data, and insights on addressing key global challenges.
LEADERSHIP -
To spur action and inspire businesses to help advance the Sustainable Development Goals (SDGs, or global goals), the United Nations (UN) Global Compact announced a multi-year Local Network SDG Action Plan last month.
NEW METRICS -
This is part 4 of a 6-part series about integral thinking and true materiality. It proposes a new impetus to develop reporting that is able to serve the idea of a green & inclusive economy. Read Part 1, Part 2, and Part 3.
COLLABORATION -
Representatives from almost 200 countries convened in Paris in December to reach the most significant agreement on climate change since the topic initially surfaced as a political priority some decades ago.