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Collaboration & Co-Creation

The work of organizations joining forces in win-win, pre-competitive ways to bring about massive, impactful shifts away from business as usual

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SNAP Answers: How Can Protecting Nature Help Ensure Food, Energy, Water Security for Nine Billion People?

The Nature Conservancy (TNC), the Wildlife Conservation Society (WCS), and the National Center for Ecological Analysis and Synthesis (NCEAS) today announced the launch of SNAP (Science for Nature and People), a collaboration aimed at solving the worl... View More

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Microsoft, Diageo Among Latest Companies Urging Policymakers to Address Climate Change

Business calls for strong climate change action are getting louder. A half-dozen more leading global companies including Microsoft, Owens Corning, Diageo, Thornton Tomasetti, and Acer America Corporation last week joined hundreds of other U.S. busine... View More

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Peering Into the Future: The Sharing Economy Gets a New Megaphone Thanks to Peers

On July 15, the sharing economy shifted with the launch of Peers: The movement became more centralized and acquired a more powerful voice. An advocacy group that strives to involve sharing economy users in conversations between business and regulator... View More

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USDA and Coca-Cola Partner to Replenish One Billion Liters of Water to Nature

The USDA and Coca-Cola Americas have announced a public-private partnership to restore and protect damaged watersheds on national lands. The goal is to return more than a billion liters of water to the National Forest System, which provides drinking ... View More

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Unilever Recruiting Young Entrepreneurs to Help Tackle Some of the World's Most Pressing Issues

Today, Unilever announced an international awards program designed to inspire young people around the world to tackle environmental, social and health issues. Presented in partnership with the Cambridge Programme for Sustainability Leadership (CPSL),... View More

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Four World-Changing Examples of NGO-Brand Partnerships

Do you feel that once you’ve met one environmentalist, you’ve met them all … and that each of them comes with a banner in their backpack? If so, and if that’s stopping you from collaborating with them, you’re likely missing out on an opport... View More

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Opposites Attract: Five Branding Lessons PrintEco Learned from Our Partnership with Domtar

Domtar Corporation is one of the largest and most innovative paper companies in the world. Our company, PrintEco, is a two-year-old software startup with a mission to help save paper and ink and protect the environment. So when we announced our partn... View More

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New Era: Can Profit-Seeking Approaches Protect Natural Capital?

Mark Tercek of The Nature Conservancy (TNC) has written a new book with Jonathan Adams, Nature's Fortune: How Business & Society Thrive by Investing in Nature. A video interview of him at an Aspen Institute forum last month at Hunter College, “... View More

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Consumer Collaboration Investment: The Communispace Client Index vs. the S&P 500

Introducing the Communispace Client Index — an index designed to track the stock market performance of our top 25 clients (i.e., those clients investing the most in consumer collaboration) against the S&P 500. Our nerd-o-licious intent was to s... View More

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Airbnb, Lyft Partner with New Sharing Economy Advocacy Group

Peer-to-peer businesses have a new voice as they go up against traditional industries and, in some cases, government regulations.Airbnb, Lyft, and TaskRabbit are among the companies that have partnered with Peers, a nonprofit that plans to organize s... View More

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If You Want Something Done Right, Do It Yourself: Ford and Toyota End Hybrid Partnership

Ford and Toyota announced this week they are going their separate ways after teaming up in 2011 to develop a hybrid gasoline-electric powertrain system for light-duty trucks. After completing a feasibility study of their collaboration, the companies ... View More

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Collaboration and Co-Creation

Driving the systemic changes necessary for us to flourish — both as people and as businesses — requires more capabilities than any organization, regardless of size, can achieve alone. It requires new types of partnerships, be they cross-functiona... View More

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Stop Talking About Sustainability, Start Sharing What Works

What makes a company like GSK give away information about thousands of potential malaria-treating drugs? Why did Nike spend 6 million USD developing their Enironmental Design Apparel Tool (minimising the impact of their products in the design process... View More

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Coca-Cola and WWF Expand Global Partnership, Announce New Environmental Goals

Coca-Cola has announced a new set of environmental goals, including returning 100 percent of the water from its manufacturing facilities back to the environment at a level that supports aquatic life by 2020.Coca-Cola says it is extending its nearly d... View More

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Global Sustainable Tourism Council Initiative Promotes Careers in Sustainable Tourism

The Global Sustainable Tourism Council (GSTC) has announced a partnership with the Global Travel & Tourism Partnership (GTTP) to launch an industry philanthropic initiative aimed at promoting sustainable tourism development and educating secondar... View More

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GM, Honda to Collaborate on Next-Gen Fuel Cell Technologies

General Motors and Honda have announced a partnership to share expertise, economies of scale and common sourcing strategies to co-develop next-generation fuel cell system and hydrogen storage technologies by 2020.The automotive companies plan to work... View More

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San Francisco Mayor Edwin Lee Announces Sharing Economy Partnership for Disaster Response

Earlier this month, Mayor Edwin M. Lee and Board President David Chiu announced a first-of-its-kind partnership between San Francisco’s growing sharing economy and local government, focused on disaster preparedness and response. Mayor Lee has invit... View More

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SB’13 Causeway Reminds Us That Sustainability Means People, Too

Our industry is in recovery mode today as we find our ways home from the always inspiring Sustainable Brands Conference. One of this year’s highlights (there were many) was the Solutions Expo, where 100 providers talked shop in a giant airy tent. ... View More

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Chevron, Johnson & Johnson Commit to Helping Meet UN Millennium Development Goals

Chevron, Johnson & Johnson and BD announced at the GBCHealth Annual Conference earlier this month commitments to combat HIV/AIDS, improve maternal and child health and advance tuberculosis initiatives, respectively.The U.S. and Swedish government... View More

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UN Global Compact Renews Drive for Responsible Business in Africa

The United Nations Global Compact has announced it is redoubling its efforts to scale up corporate sustainability in Africa and emphasize the private sector’s role in contributing to the continent’s full economic and social renaissance. ... View More

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October 13-16, 2025
SB'25 San Diego
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March 18-19, 2025
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SB Member Network: Accelerating Good Growth Spring Member Meeting
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