Organizational Change

The latest creative strategies and tools helping organizations to engage their teams in building market-leading, purpose-driven brands.

Philip Morris International is Quitting Smoking — But Don't Take Their Word for It

Cross-Posted from Behavior Change. Jennifer Motles Svigilsky detests cigarettes. But she recently began focusing on the ambitious vision to help 1.1B smokers quit smoking within a generation. Which is how she found herself in front of a crowded room at SB’18 Vancouver, representing one of the world’s largest cigarette companies.

Hershey Releases 2017 CSR Report, Unveils SDG-Aligned CSR Strategy

Today, along with the release of its 2017 Shared Goodness Corporate Social Responsibility report, The Hershey Company unveiled Shared Goodness Promise, a new CSR strategy aligned with the UN Sustainable Development Goals and centered around investments, collaborative programs and sustainable business practices aimed at making a positive difference in peoples’ lives.

Q&A: How TD Is Living Its Purpose, Driving SDGs with The Ready Commitment

TD Bank Group recently launched its corporate citizenship strategy to center on a new multi-year program, The Ready Commitment. Guided by the bank’s purpose, focus on creating shared value and desire to support the Sustainable Development Goals (SDGs), TD is targeting CDN $1 billion (US $775 million) toward community giving by 2030 in The Ready Commitment’s four focus areas:

Can Transparency Alone Transform the Fashion Industry?

Transparency has become a bit of a buzzword in the fashion industry and judging by the number of times it was mentioned at this year’s Copenhagen Fashion Summit, it is a trend that we are not going to shake anytime soon. Quite the contrary, transparency is reshaping how brands and retailers interact with their suppliers and consumers. But can it really transform the entire fashion industry? C&A Foundation’s Leslie Johnston hosted a panel of experts to find out.

Q&A: A Cattle Rancher Shares Her Beef with Food Labeling

In the sustainability world, the conversation around beef mostly involves reducing the environmental impacts of its production (deforestation, methane emissions, etc). But Cassidy Johnston can offer a perspective we don’t often get to hear in the Sustainable Brands conversation — a New Mexico-based cattle rancher and newly appointed Sustainability Officer for the US Farmers and Ranchers Alliance (USFRA), Johnston is eager to share ranchers’ side of the story with the public and help dispel what she says are common misconceptions behind beef and its role in a sustainable food future.

South Africa Setting the Standard, Campaigning for #WaterWiseTourism

In response to a severe drought, citizens and businesses in Cape Town and the Western Cape have cut their water consumption by almost 60 percent over the past three years — a performance not yet matched by any other major city globally. Now the country’s tourism industry is sharing that for them, every drop counts, in a new campaign for #WaterWiseTourism.

Following the Paper Trail: APP’s Ongoing Quest to Restore Indonesia’s Rainforests

Since 1990, Indonesia has lost half of its rainforests. What’s worse, the rate of deforestation, currently at roughly two million hectares per year, is still accelerating. Heart of the issue being that ecological values remain difficult to measure in monetary terms. Such is the tragedy of the commons for a country with the world’s fourth-largest population: Its eagerness for economic development driven by the global market has made one of the planet’s most diverse natural habitats subject to exploitation for fast cash, rather than being protected as a crucial part of the global ecosystem.

SEKISUI: Building an Organization with Integrated Thinking to Balance Management, Environment

This post has been translated from Japanese — read the original interview here.

Your Organization’s Purpose Must Evolve

This is the eighth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.

Safety First: NSF and the Quest for Global Food Sustainability

While weekly headlines tout the efforts of major food companies and NGOs working to increase the sustainability of the food industry through reducing waste, improving packaging and responding to consumer demand for healthier choices, organizations such as NSF: The Public Health and Safety Organization are working behind the scenes on an

Danone North America: The World’s Largest B Corp on the Future of Business

A global food company present in more than 130 markets, Danone has always had a purpose agenda, even when it was an unusual idea. Danone committed to combine economic success and social progress in 1972, when the company’s founder, Antoine Riboud, began Danone’s “dual project.” As Danone has grown, that commitment has been apparent in initiatives such as the Danone Way sustainable-development guidelines that have helped Danone subsidiaries improve their impact since 2001; and the establishment of Danone Communities, which began with a partnership with Mohammed Yunus in Bangladesh in 2006.

P&G Smashes 2020 Goals, Raises the Bar with 'Ambition 2030'

The Procter & Gamble Company today announced it has achieved many of its 2020 environmental sustainability goals, has plans in place to meet the rest and has established new, broad-reaching goals for 2030.

Business Has Never Been More Critical in Advancing Gender Equality

Cross-Posted from Leadership. The adage, “behind every great man, there is a great woman,” has officially — and irretrievably — been relegated to the history books. In its place comes the understanding that behind every woman is a powerful and growing network of women who have, and are helping to, pave the way. When I joined Ceres more than a decade ago, I was privileged to experience firsthand the power of working under a female CEO and a gender-balanced leadership team. Today, even as the organization has quintupled in size, Ceres maintains this gender parity.

What Matters Most to Millennials? Millennials Want to Matter

This is the seventh in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. The business world has been obsessed with the millennials for quite some time now. Millennials are the largest working generation and have considerable influence as purchasers and drivers of consumer preferences. Yet we believe that leading corporations don’t understand the millennial mindset.

The Key to Authentic Engagement: Purpose Metrics that Matter

This is the sixth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.

Trending: Footwear Takes Steps Toward Sustainability

As a division of the fashion industry, the footwear sector has a hefty environmental footprint. However, a slew of emerging brands are gearing up to change footwear’s future, raising the bar for the rest of the industry by embracing sustainable sourcing, ethical labor practices and transparency.

How to Coach Employees on Purpose

This is the fifth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.

Going Beyond Less Bad: Redefining Products, Brands for Positive Impact

“We want all of our three billion products we sell every year to be well on the path to being truly sustainable by 2025.”

Kashi Certified Transitional Program Increases 400% in Just 2 Years

Kashi continues to expand its Certified Transitional portfolio, announcing that with the support of consumers, it will now source Certified Transitional ingredients from more than 4,200 acres of farmland across the US — a 400 percent increase since the start of the program in 2016. Participating farmers have received more than $1 million to support their transition from conventional to organic.

The Role of Business in Driving Sustainable Consumption, Production

Business is increasingly aligning its activities with the United Nation’s Sustainable Development Goals (SDGs). A recent report shows that 43 percent of the world’s largest 250 companies are now linking their sustainability reporting to the SDGs.


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