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Walking the Talk

These companies have moved beyond pledges and are making good on their commitments to pursuing a purpose beyond profit.

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There’s an Opportunity for Purpose Leadership in the Metaverse Gold Rush

Cross-Posted from The Next Economy. Companies getting into the gold rush of the metaverse can, like many before them in burgeoning industries, put profit first with little thought to the implications on society. Rarely have we been able to proactively factor in brand purpose and ESG planning into the early stages of an industry; and we have the unique opportunity to get it right this time around.

Fossil Free Banking Alliance to Help Conscious Consumers Put Their Money Where Their Mouths Are

Cross-Posted from Finance & Investment. Bank.Green’s new Alliance, made up of 8 founding members, aims to fuel the global movement towards a more sustainable and climate-resilient financial sector.

Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?

Cross-Posted from Marketing and Comms. Advertising is a critical element for business success; and successful businesses are better positioned to give back to society. But we believe the societal impact of $6.5M can do far more to authentically connect stakeholders with brands than a half-minute of airtime.

Attention, Corporations: Creative Accounting Will Not Save Us from the Climate Crisis

The first Climate Corporate Responsibility Monitor dissects the climate pledges of 25 of the world’s leading companies — and finds they fall well short of the action required to help the world avoid the effects of catastrophic climate change.

Meet the Olive Oil Brand on a Mission to Reunify a War-Torn Country

Bringing new gravitas to the term, ‘purpose-driven,’ the team behind Colive is using their uniquely delicious olive oil to help end the civil unrest that has divided their native Cyprus since the 1970s — and exemplify the benefits of social entrepreneurship and peace through cooperation.

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WSL: Riding the Wave to Sports Industry Leadership in Sustainability

The World Surf League has chosen to focus on the specific threats to its “playing field.” This risk-turned-opportunity approach to building a sustainability strategy is the best way for other leagues and teams to ‘find their wave,’ addressing the specific reasons to inspire action.

Umpqua Bank Offers $2M Infusion to Support Minority, Women Entrepreneurs

Cross-Posted from Finance & Investment. Through a series of multi-year partnerships with business-focused nonprofits, Umpqua aims to close the opportunity gap in access to capital, resources, and expertise for traditionally underserved innovators.

Rural Studio Immersion Program Enriching Students, Reviving West Alabama’s Black Belt

Cross-Posted from Product, Service & Design Innovation. At Auburn University’s architectural-training program, “housing is health.” Associate Director Rusty Smith asserts: “As architects, we have a professional responsibility. It's not only an ethical or moral responsibility; it's a professional responsibility, as well, to act when we see people in crisis.”

5 Ways to Turn Your Purpose into a Competitive Advantage

Cross-Posted from Marketing and Comms. An intentional purpose will be unique to every company — based on your history, culture and the role you play in your customers’ lives. But, based on our interviews with leading purpose-led companies, here are five common themes that can inspire your own ‘purpose advantage.’

Water May Be Life, But It Is Never a Given: Learnings from the Navajo Nation

Cross-Posted from Collaboration. It’s 2022, and 1 in 3 homes on the Navajo Nation Reservation still do not have a tap or toilet. In 2021, human rights nonprofit DigDeep collaborated with Kohler to launch the Water Is Life microgrant program — which is working to make safe water a reality for all residents of the Navajo Nation.

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Decolonizing Wealth Project Redistributes $1M Towards Indigenous-Led Sustainability Efforts

Cross-Posted from Finance & Investment. The multi-year, multimillion-dollar Indigenous Earth Fund initiative will support systemic and policy-change efforts centered around Indigenous leaders and environmental solutions.

Climate Action Plans: How Do We Know If We’re Making Real Progress?

In our experience, it’s challenging to proceed from knowing your company’s emissions profile to crafting a climate action plan to reduce it. Successful companies will adopt the right mix of strategies for them — which is where the bigger challenge comes in.

BlackRock's Fink Expounds on Need for Decarbonization, But Not Divestment

In his annual letter to CEOs, BlackRock CEO Larry Fink says that, while decarbonizing the global economy is ‘the greatest investment opportunity of our lifetime,’ he also asserts that ‘divesting from entire sectors will not get the world to net zero.’

1% for the 99%: Corporate Leaders’ Golden Opportunity to Recharge US Communities

Cross-Posted from Finance & Investment. By unleashing the corporate balance sheet, finance teams can provide resources to nurture local entrepreneurial talent, improve climate resilience and build housing — all with minimal risk.

Timberland Gives Worn Items New Life Through Timberloop™ Take-Back Program

Cross-Posted from Waste Not. Timberloop enables Timberland and its community to work together to keep products and materials in circulation for as long as possible — critical to the company’s goal for 100% of its products to be designed for full circularity by 2030.

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2022 Is the Year of Net-Zero Integrity

All net-zero commitments are not made equal. 2022 must be the year of authentic climate action — and for that to happen, net-zero strategies must rise to their full potential as a tool to combat climate change.

HSBC to Phase Out Coal Financing by 2040 — Will Wall Street Follow Suit?

Cross-Posted from Finance & Investment. HSBC announces its thermal coal phase-out plan on the same day as a Sierra Club-Center for American Progress report calls out Wall Street’s outsized contribution to the climate crisis. Can the necessary sea change be made in time to avoid disaster?

Tony’s Chocolonely: The Advent of More Teachable Brand Moments?

Cross-Posted from Marketing and Comms. “Tony’s has done a great job of raising awareness of an important issue; and there is a real risk that the overriding message that will be left, once the dust settles, is one of a brand getting it wrong — and that could undermine all of the important messaging that Tony’s tries to share through its purpose.”

European Retail Giants Drop Brazilian Beef Over Deforestation Linked to Meat Giant JBS

Cross-Posted from Supply Chain. The move comes following an investigation by Repórter Brasil and Mighty Earth that tracked deforestation-linked beef to European retail store shelves. JBS, the world’s largest beef producer, has long been on the radar of environmental NGOs and forward-looking investors due to its destructive practices.

The Way We Think About Carbon Markets Is About to Change

Cross-Posted from The Next Economy. What has been sorely needed is an agreed-upon international framework that broadly establishes who can sell carbon credits; who can buy them and for what purpose; and what constitutes a quality carbon credit. COP26 took a major step towards such a framework.

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