These companies have moved beyond pledges and are making good on their commitments to pursuing a purpose beyond profit.
Bringing new gravitas to the term, ‘purpose-driven,’ the team behind Colive is using their uniquely delicious olive oil to help end the civil unrest that has divided their native Cyprus since the 1970s — and exemplify the benefits of social entrepreneurship and peace through cooperation.
The World Surf League has chosen to focus on the specific threats to its “playing field.” This risk-turned-opportunity approach to building a sustainability strategy is the best way for other leagues and teams to ‘find their wave,’ addressing the specific reasons to inspire action.
Cross-Posted from Finance & Investment. Through a series of multi-year partnerships with business-focused nonprofits, Umpqua aims to close the opportunity gap in access to capital, resources, and expertise for traditionally underserved innovators.
Cross-Posted from Product, Service & Design Innovation. At Auburn University’s architectural-training program, “housing is health.” Associate Director Rusty Smith asserts: “As architects, we have a professional responsibility. It's not only an ethical or moral responsibility; it's a professional responsibility, as well, to act when we see people in crisis.”
Cross-Posted from Marketing and Comms. An intentional purpose will be unique to every company — based on your history, culture and the role you play in your customers’ lives. But, based on our interviews with leading purpose-led companies, here are five common themes that can inspire your own ‘purpose advantage.’
Cross-Posted from Collaboration. It’s 2022, and 1 in 3 homes on the Navajo Nation Reservation still do not have a tap or toilet. In 2021, human rights nonprofit DigDeep collaborated with Kohler to launch the Water Is Life microgrant program — which is working to make safe water a reality for all residents of the Navajo Nation.
Cross-Posted from Finance & Investment. The multi-year, multimillion-dollar Indigenous Earth Fund initiative will support systemic and policy-change efforts centered around Indigenous leaders and environmental solutions.
In our experience, it’s challenging to proceed from knowing your company’s emissions profile to crafting a climate action plan to reduce it. Successful companies will adopt the right mix of strategies for them — which is where the bigger challenge comes in.
In his annual letter to CEOs, BlackRock CEO Larry Fink says that, while decarbonizing the global economy is ‘the greatest investment opportunity of our lifetime,’ he also asserts that ‘divesting from entire sectors will not get the world to net zero.’
Cross-Posted from Finance & Investment. By unleashing the corporate balance sheet, finance teams can provide resources to nurture local entrepreneurial talent, improve climate resilience and build housing — all with minimal risk.
Cross-Posted from Waste Not. Timberloop enables Timberland and its community to work together to keep products and materials in circulation for as long as possible — critical to the company’s goal for 100% of its products to be designed for full circularity by 2030.
All net-zero commitments are not made equal. 2022 must be the year of authentic climate action — and for that to happen, net-zero strategies must rise to their full potential as a tool to combat climate change.
Cross-Posted from Finance & Investment. HSBC announces its thermal coal phase-out plan on the same day as a Sierra Club-Center for American Progress report calls out Wall Street’s outsized contribution to the climate crisis. Can the necessary sea change be made in time to avoid disaster?
Cross-Posted from Marketing and Comms. “Tony’s has done a great job of raising awareness of an important issue; and there is a real risk that the overriding message that will be left, once the dust settles, is one of a brand getting it wrong — and that could undermine all of the important messaging that Tony’s tries to share through its purpose.”
Cross-Posted from Supply Chain. The move comes following an investigation by Repórter Brasil and Mighty Earth that tracked deforestation-linked beef to European retail store shelves. JBS, the world’s largest beef producer, has long been on the radar of environmental NGOs and forward-looking investors due to its destructive practices.
Cross-Posted from The Next Economy. What has been sorely needed is an agreed-upon international framework that broadly establishes who can sell carbon credits; who can buy them and for what purpose; and what constitutes a quality carbon credit. COP26 took a major step towards such a framework.
Cross-Posted from Organizational Change. Effort aims to help underrepresented applicants become McDonald’s franchisees by removing socio-economic barriers — in part through a $250M commitment to alternative financing — to attract more franchisees who reflect the composition of the communities it serves.
To capture the top trends of 2021, Porter Novelli reviewed and analyzed a year’s worth of Purpose-driven and stakeholder news, activities, campaigns and announcements to deliver the latest in stakeholder intelligence. Here are our 10 need-to-know trends for today and tomorrow.
Cross-Posted from Supply Chain. China’s importance to global supply chains as a key source of raw materials and labor puts brands at high risk of inadvertently supporting forced labor. Right now, the focus is on the garment industry; but other industries should pay close attention and ensure they are closely monitoring their entire supply chains.
Cross-Posted from Organizational Change. ‘The New Purpose Governance Framework’ is the first comprehensive set of purpose-governance guidelines in the world, which charts the path for boards to up their game in approving and governing their organization’s purpose.