Walking the Talk
These companies have moved beyond pledges and are making good on their commitments to pursuing a purpose beyond profit.
As Amazon Burns, VF Corp Says No to Brazilian Leather
As fires continue to ravage parts of the Amazon, the apparel giant says no more leather from Brazil until “we have the confidence and assurance that the materials used in our products do not contribute to environmental harm in the country.”
What the CEO ‘Purpose of Business’ Declaration Is — and What It Isn’t
181 CEOs have signed on to broader purpose — skepticism is warranted, but this is potentially a BFD. Now, let’s see if these companies deliver, and help them when they do — and challenge them when they don’t.
Purpose at Work: How Brandless Creates Community by Making Better Stuff Available to All
Cross-Posted from The Next Economy. Communicating your brand’s purpose is vital to creating emotional connections with your customers. But it must be done authentically and in line with your overall brand positioning, story and tone of voice.
Coca-Cola, PepsiCo Leave Pro-Plastics Lobbying Association
As more and more companies are transitioning away from single-use plastics and actively seeking more sustainable alternatives, The Coca-Cola Company and PepsiCo have announced their exit from the Plastics Industry Association.
Raising the Purpose Banner (Again) Is Only the Start
It is progress when communications and CSR teams unite under the purpose banner. But it is critical that executive teams and their Boards hot-wire purpose into the core of their business strategy.
Football as a Force for Good? Meet the Forest Green Rovers
The Rovers are proving that the popularity of sport, even at lower levels, offers a unique opportunity to spread key sustainability messages to the masses.
Why Ethical Honey Brands Need to Start Making Noise
Cross-Posted from Supply Chain. In an ideal world, mass honey producers would care more about preserving the environment than profits. We need to arm consumers with the right information so they can make the ethical choice.
The Balancing Act of CSR: Meeting Community and Stakeholder Expectations
While some proponents of CSR would like to believe that all CSR efforts can be beneficial in some way, the facts indicate otherwise. CSR is not black and white, and not all CSR proposals are created equal.
How Brands Can Better Employ Empathy During Pride
Although June is the perfect milestone to celebrate the LGBTQ+ community, our hope is that brand efforts and progress last throughout the year — and simply become another part of doing good business.
Why B Corp Certification Was Non-Negotiable for Our Brand
Our company’s story is still a young one, and it is ever changing as we continue to grow, but we knew early on that our startup would need to become a Certified B Corp along the way.
#BrandsforGood on Mission to Bring ‘Good Life’ to Life for Consumers
Cross-Posted from Leadership. When SB’s Corporate Member group agreed they hadn’t cracked the nut as to how to create that elusive “pull factor” toward more conscious consumer habits and purchasing behaviors, the Brands for Good collaboratory was born.
Q&A: Tides on the Most Effective Formula for Corporate Social Impact Strategies
Tides works with foundations, companies, individual donors and social change nonprofit organizations to accelerate corporate efforts to address tough social problems.
Humana Working to Address Social Determinants of Health
2018 CSR Report details how the company is working to inspire health and wellbeing for the people and communities that it serves.
Moving Targets: How to Set Truly Transformative Sustainability Goals
Reporting and goal-setting are inextricably linked, yet at opposite ends of the sustainability process. Rather than starting with past progress, sustainability leaders have realized that greater accomplishments start with a stronger and clearer vision of what the future should look like.
B Lab, UNGC Developing Tool to Help Businesses Chart Their SDG Progress
The SDGs touch on issues that require companies to rethink their approaches to value generation. So, B Lab is developing a tool to help companies chart their next decade of progress on the SDGs.
WWF’s New ‘ReSource’ to Give Visibility Into Companies’ Progress in Reducing Plastic
Cross-Posted from Marketing and Comms. ReSource isn’t another commitment or a new partnership, by design: To join, companies have to publicly share data and progress on their plastic-reduction efforts.
Why Aren’t Companies Making Faster Progress on Sustainability?
Whether you're unsure how to find the right path, think you've done enough, or are just need help to go further — it’s become clear to us that sustainability executives and their C-Suite colleagues need more assistance with understanding and connecting all the dots.
3 Lessons Learned from SB’19 Paris, Day 1
Cross-Posted from Leadership. Sustainable Brands ‘19 Paris could not have opened at a more apposite moment. Across Europe, activists demanding more action on issues that matter have taken over the narrative. — the expectation for those in power to take action has reached a fever pitch.
Net Zero in Practice: How Brands Can Turn Targets Into Action
The scope and scale of the challenge presented by climate change is dawning on consumers, putting mounting pressure on brands to act in their wider interests — and fast. Going net zero offers a real solution, but how do businesses get there?
Trending: World Water Day Illustrates Flow, Ebb of Corporate Progress
This year, WWD is typically awash in announcements of commitments and advancements in preserving our most precious resource, but new CDP data on the subject feels like a wet blanket.
