SB'25 San Diego is open for registration! Sign up by January 1st to lock in the pre-launch price!

Circular Economy

The constant stream of new models, products and processes that are helping organizations extend the useful life of resources and materials while reducing, repurposing and ultimately eliminating waste in all its forms

Article
Astral Tequila Turning Spent Agave Into Bricks to Build Homes for Mexican Families in Need

Astral’s 'This Round's for the House' initiative is part of the Adobe Brick Project — its ongoing upcycling program to build homes and brighten communities in Jalisco. ... View More

Article
Drink Even More Responsibly: Bonterra Wines Are Farmed Like the World Depends on It

The certified B Corp winery has achieved climate neutrality, zero waste and Regenerative Organic Certification — setting a new standard for future-friendly wines. ... View More

Article
re:loom Is Helping the Unhoused, Refugees and Low-Income Women Weave a Better Life

The organization provides paid, on-site job training for weavers, 100% healthcare coverage and opportunities to engage in re:loom’s operations while creating upcycled housewares and accessories. ... View More

Article
Trawling for Plastic: Solution or Distraction?

Some say the outsized focus on legacy plastics cleanup is analogous to carbon removal versus reducing carbon emissions at the source: ‘like putting a band-aid on a broken leg.’ ... View More

Article
Trending: Retailers Embrace Reuse, Credits in Ongoing Fight Against Plastic Waste

rePurpose Global helps Thrive Market achieve plastic neutrality for its own-brand products, while The Body Shop expands its refillable offerings in the US. ... View More

Article
New Beer Made from Treated Wastewater Highlights Potential of Water Reuse

The San Francisco Bay Area-based pilot project reallocated 2,000 gallons of treated water from a residential high-rise to become more than 7,000 cans of beer. ... View More

Article
The Problem with Recycling, Part 3: Reducing Confusion and Boosting Consumer Confidence

This is the third in a three-part series covering key opportunities to turn 'the plastic-recycling problem' into a sustainable, circular plastic economy. ... View More

Article
New Study Uses Norway as Test Case for Achieving Circularity, Net Zero by 2040

Norway is the first country to scrutinize such a comprehensive scope of plastic sectors, making this study one of the most holistic views of a national plastic system ever presented. ... View More

Article
Mixed-Income, Net-Zero Community Under Development in Michigan

THRIVE Collaborative designed Veridian from an honest look at what is actually required for a housing community to achieve net-zero goals. ... View More

Article
Alarming IPCC Report Makes It Clear: We Can’t Wait to Invest in Nature

Nature-based solutions aren’t a silver-bullet climate solution, but neither is placing all bets on future technologies. If we don't invest in nature now, we can soon expect to spend far more on climate damage with far fewer paths forward. ... View More

Article
First Liquid-Heat Engine Can Upcycle 70% of the World’s Waste Heat Into Clean Energy

Luminescent’s circular solution uses isothermal processes to capture and store waste heat, transforming a previously inaccessible resource into zero-waste power. ... View More

Article
New Guide Details Tangible Solutions for Retailers to Move ‘Beyond the Bag’

Playbook highlights solutions from the Consortium to Reinvent the Retail Bag that drive near-term, positive environmental impact and cost savings from eliminating single-use plastic bags. ... View More

Article
Recenter and Accelerate: Japanese Brands Discuss Future-Proofing the Country’s Economy

“How is the world transforming itself, and how is that going to be linked to corporate activities? We need to achieve symbiosis with that.” — Akihiro Inatsugi, Bridgestone ... View More

Article
The Problem with Recycling, Part 2: Increasing Recycled Content in New Products

This is the second in a three-part series covering key opportunities to turn “the plastic recycling problem” into a circular economy for plastics. ... View More

Article
Not Their Waste, But Still Their Problem: How Alaska Is Managing an Influx of Global Marine Debris

A multi-stakeholder, community-based collaboration and an innovative model of plastic-waste recovery are helping to clean up the Gulf of Alaska. ... View More

Article
McKinsey: Circular Economy for Cement Could Be Worth €110B by 2050

The concrete industry is responsible for 8% of all global carbon emissions; and 30-40% of today’s solid waste is created through the construction and maintenance of the built environment. ... View More

Article
Investor Coalition to Engage Seafood Sector on Key Nature Risks, Impacts

New WWF research shows some banks and investors recognize the potential for ESG risks in seafood but most lack robust or actionable policies. ... View More

Article
How Costa Rica’s Decarbonization Plans Aim to Protect ‘Pura Vida’

Costa Rica is highly exposed to climate-change risks. But the tiny, lush, Central American country is leading a quiet revolution in how it both adapts to such changes and mitigates its own GHGs. ... View More

Article
Linked Climate Variability Between Distant Regions Highlights Interconnectivity of Global Climate Change

A new report on teleconnections between the Amazon rainforest and the Tibetan Plateau creates new understanding of interconnected tipping elements and their perilously close tipping points: “The major lesson here is that it’s a small world.” ... View More

Article
Truly Closing the Loop: The ‘Recyclable’ vs ‘Circular’ Distinction

The term 'recycling' has become ubiquitous in our daily lives, but the nuances between ‘recyclable’ and ‘circular’ are often misunderstood. Understanding the distinction between the two is crucial in achieving a sustainable future. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

March 18-19, 2025
SB'25 Tokyo Marunouchi
More Information

April 9-10, 2025
SB Member Network: Accelerating Good Growth Spring Member Meeting
Member Event
More Information