SB'21 San Diego

Thursday, October 21, 2021

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The global event for the largest community of purpose-driven brands and leaders. Through a combination of state-of-the-art live event safety standards and digital technology, we’re bringing together our global community of change agents at SB’21 San Diego.

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Content

Video

Day 2-B2B2: Brands for Good: Brand Collaboration for Behavior Change at Scale Log In Required

Published on November 3, 2021

Runtime: 59:33

This session will focus on the uncommon collaboration between leading global brands as part of the SB Brands for Good initiative. We’ll share how otherwise competitive brands have worked together to collaborate on research and tools that advance a ... View More

Video

Day 2-B2A2: Consumers as Suppliers Log In Required

Published on November 3, 2021

Runtime: 1:02:52

This panel will examine ways and means of activating consumers as the critical ‘missing link’ in emerging circular models around clothes, footwear and other CPGs. Panelists will combine their experiences with ‘consumers as suppliers’ of used ... View More

Video

Day 3-B3B2: Purpose as Critical Connective Tissue for Organizations in an Uncertain and Volatile World Log In Required

Published on November 3, 2021

Runtime: 57:53

This session will analyze how purpose could increasingly serve as critical connective tissue for companies in a COVID next world. This session will showcase leading company examples how purpose is embedded into an organization to impact culture, oper... View More

Video

Day 3-B3B1: Supporting Communities Disproportionately Affected by Social and Environmental Crises Log In Required

Published on November 1, 2021

Runtime: 1:04:07

Just as the levels of uncertainty, complexity and ambiguity are intensifying all around us, so too are the levels of creativity smart brands are harnessing to do right by their stakeholders. This session will discuss current frontiers in win-win ways... View More

Video

Day 3-B3A1: Build Brands That Champion Equity & Justice and Addressing the Missing Role of Mental Health Log In Required

Published on November 1, 2021

Runtime: 1:09:55

Equity and justice came to sharp focus after the racial reckoning of 2020, as every company begins/continues their journey leaning into equity and grapples with what that means for their brand(s). Companies behind four household brand names - Kate Sp... View More

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Day 2-B2B1: Communicating Scientific Claims to Protect Credibility and Manage Risk Log In Required

Published on November 1, 2021

Runtime: 57:02

This session will go over recommended practices and pitfalls to watch out for when communicating scientific claims on packaging, as well as in any and all marketing, advertising and public relations activities. Leaning on specific examples and practi... View More

Video

Day 2-B2A1: Enterprise-level Purpose: How to Drive Purpose, Growth and Impact at Scale Log In Required

Published on November 1, 2021

Runtime: 1:00:39

This session will focus on best practices in connecting enterprise-level purpose to product-level purpose and successfully activating across all key touchpoints on both levels at the same time. Attendees will receive practical guidance on strategizin... View More

Video