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The CMO + CSO Power Partnership:
Boosting Brand Value Together

The CMO + CSO Power Partnership: Boosting Brand Value Together
The CMO + CSO Power Partnership: Boosting Brand Value Together
Tuesday, July 1, 2025
1:00pm EDT / 10:00am PDT / 6:00pm BST / 7:00pm CEST
Sponsored By
Ipsos North America
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This webinar dives into how CMOs and CSOs can become a united force for humanized, sustainable growth. We’ll share practical insights on how these two roles are increasingly collaborating to meet rising stakeholder expectations, drive long-term value, and connect authentically with consumers. You’ll gain actionable tips for building stronger partnerships between marketing and sustainability teams—ensuring your sustainability story doesn’t stay internal, but resonates powerfully in the market.

We’ll also explore the real-world challenges both roles face today, including navigating ESG in a polarized political climate, building consumer trust through transparency, and meeting best-practice expectations within their own departments. Plus, we’ll ask the big question on everyone’s mind: is AI part of the problem, or part of the solution?

What You Will Learn:

  • Practical tips to drive sustainable growth through CMO and CSO collaboration
  • How CMOs and CSOs are overcoming challenges today driving the sustainability agenda in the current political climate
  • How marketing teams can bring the value from sustainability work to the consumer

Can't make it in real time? Register anyway and we'll send you the recording.

Speakers

Danice Woodley
Founder and Principal
AABL Advisors

Katie Usiak
Ads Sustainability Global Product Solutions Lead
Google

Jason McGrath
EVP, Head of Corporate Reputation
Ipsos North America

Janelle James
US Head of Cultural Intelligence
Ipsos North America

Erin Chin
Global Head of Brand Marketing
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