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Amy Krehbiel

Brand Vice President for North America Laundry at Proctor & Gamble
Procter & Gamble

Amy Krehbiel is Brand Vice President for P&G North America Laundry and oversees a portfolio of leadership brands including Tide, Gain, Dreft, and Ariel.

Amy Krehbiel is Brand Vice President for P&G North America Laundry and oversees a portfolio of leadership brands including Tide, Gain, Dreft, and Ariel. Amy is known for effective leadership through complex organizations, strategic thinking, and breakthrough marketing programs.

Amy has spent 12 years in Brand Management in P&G’s North America Fabric Care organization, including seven years leading the Tide Brand. She has had responsibilities in both innovation design and P&L delivery. Under her leadership, P&G’s NA Laundry business has grown sales +20%. Her other accomplishments include growth of Tide PODS to $1 Billion, the launch of Tide Simply, and leadership of the award-winning Bradshaw Stain, It’s a Thursday Night Tide Ad, #LaundryNight, and #LaundryLater campaigns.

She attended the University of Notre Dame and lives in Cincinnati, Ohio with her husband and three young children.