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Charlton Reynders

Charlton Reynders is tagged in 2 stories.
Sprouts Farmers Market: A Case Study in Capturing the Loyalty of Discriminating Millennials
Sprouts Farmers Market: A Case Study in Capturing the Loyalty of Discriminating Millennials

Product, Service & Design Innovation / The financial landscape is rapidly changing thanks to new guests who have recently pulled up a seat at the investment table: Millennials.The generation has come into its own, with well-earned spending and investment power that it wields with great discretion. Millennials are placing their capital differently than previous generations, and they often demand that their investments meet socially progressive criteria. The nation’s first socially networked generation is eager for opportunities that are equally focused on generating returns and strengthening a more responsible bottom line. - 4 years ago

Brands Embracing Transparency to Feed Consumers Hungry for Responsible Food Choices
Brands Embracing Transparency to Feed Consumers Hungry for Responsible Food Choices

Marketing and Comms / While it might not win any Academy Awards, certainly the best title for a movie this year has to be the food industry critique, GMO OMG. On the surface, it is an attack on genetically modified seeds and what they are doing to our health. Underneath, it is an emotional play on a father’s frustration with the clarity of our food system. What is in our food and where does it come from? - 6 years ago

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