Chris McLaren

Chief Marketing Officer
Forest Stewardship Council

Chris leads the Forest Stewardship Council's US marketing and business development efforts, having helped corporations make the most of sales and marketing opportunities and challenges for more than 20 years. Prior to joining FSC, Chris led US marketing and sales at Aimia, a leading global loyalty marketing solutions provider; at Wunderman, a WPP agency, providing strategic services to Best Buy and Coca-Cola; at Gage, serving Fortune 500 clients including Microsoft, Walmart, Dell, and 3M; and at Target, providing marketing strategy and management consulting services. Chris holds Bachelor’s Degrees in English and Graphic Design from the University of Wisconsin-Madison and an MBA from the University of Minnesota’s Carlson School of Management.

Chris McLaren is tagged in 2 stories.
Giving Consumers a Behind-the-Scenes Look at Sustainable Forestry
Giving Consumers a Behind-the-Scenes Look at Sustainable Forestry

Marketing and Comms / With certified companies such as Procter & Gamble, the FSC is advancing a strategy to help consumers understand the impacts of their purchases. - 9 months ago

How Companies Are Crossing the Chasm to Mainstream Sustainability
How Companies Are Crossing the Chasm to Mainstream Sustainability

Marketing and Comms / Consumers increasingly want to buy from brands that are environmentally responsible - and many forward-thinking companies have responded by embracing sustainability. However, there remains a disconnect between sustainability pursuits and the extent to which companies share their journey with consumers. - 2 years ago

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2019 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.