A growing breed of fashion brands has adopted social purpose to propel their business models. They are transitioning themselves and the entire industry to be a force for good in the world. And that’s fashionable. ... View More
Once your purpose is in everything you do, it becomes an indelible part of the customer experience. By attracting customers who believe society is better off if they do business with your company, you can create a social movement around your brand. ... View More
Boards and the executives and advisors they hire need to be proficient in Purpose Governance, which will put their organizations on a viable path that creates value for the company and the society on which it depends. ... View More
ESG governance is now an established imperative for boards; and a new report sheds light on steps companies should pursue to ensure the long-term viability of their organizations. ... View More
First, identify your company’s purpose. Then, set long-term goals against your purpose. Finally, define targets, metrics and KPIs to get you there; and embed these in annual and long-term incentive plans. ... View More
In the 1920s, people didn’t pay attention to the problems brought on by market excess — and that decade begat the Great Depression. Today, truly modern companies are showing the way to a different kind of decade. ... View More
By equipping yourself and your organization to understand the changing landscape, and setting a strategic course, you can position your company, customers, shareholders, industry and communities to have a more secure, resilient and thriving future. ... View More
With rising demands from multiple stakeholders to reduce construction’s environmental impact and accelerate its social benefits, a guide for the sector provides a handy checklist for construction companies to keep up with the times. ... View More
Our consumption and production systems will soon need re-engineering, so that all nine billion of us can live well within our planetary boundaries. Are higher education institutions doing enough to equip our professionals for these roles? ... View More
These companies will not only make a social difference — they will become an engine for good, attracting the partners, resources and revenues to put their businesses on a profitable path and scaling their potential for impact. A classic win-win, an... View More
When a statement is too generic, it can be challenging for employees to connect to it and for the entire organization to be galvanized by that social purpose. ... View More
The McConnell Foundation and the Canadian Association of University Business Officers are piloting measures to accelerate and scale the role of universities in putting society on a sustainable path. ... View More
Once sustainability has matured in an organization, entire teams undergo a similar transition. They become enablers, supporting their colleagues across the organization to foster sustainable innovation. ... View More
Making products a force for good will put us on a path to a more sustainable planet, economy and society. Because as Marks & Spencer has already pointed out, there is no Plan B. ... View More
Evolving your company to embrace a social purpose business model takes commitment and energy, but you don’t have to go it alone. Here are some actions you can take right now. ... View More
This sustainability governance model generates tangible results – creating value through improved risk management, product innovation, cost-savings, employee engagement and client loyalty. ... View More
CBSR and I co-developed a set of next-generation corporate sustainability practices. 'Transformational Companies' commit to accelerating and scaling sustainability solutions in their business model and society. ... View More
Mention the term “corporate social responsibility” and you might hear something like: “It’s dead.” “CSR has stalled.” “CSR has not fulfilled its potential. It has failed us.” Why? Because even at its best, CSR is only a partial solu... View More
Companies such as Vancity and IKEA have shown that businesses can be both purposeful and profitable. Now's the time to engage. ... View More
Do your customers believe society is better off if they do business with your company? If not, it’s time for a marketing breakthrough. ... View More