Dimitar Vlahov
Advisor and Co-Lead, Global Content Strategy & Thought Leadership, Sustainable Brands
10 Critical Corporate Sustainability Trends to Watch in 2015 and Beyond
If the global business community is to thrive in the long term — and carry us to that flourishing future we are trying to imagine and help build — it needs to continue to scale up the ambition and influence of its efforts. That’s much easier sa... View More
5 Types of Consumer Reactions Sustainability Leaders Need to Understand Better
Corporate sustainability professionals are an interesting breed, aren’t they? Not always the most relatable or immediately exciting crowd, one might say. And not exactly the easiest to listen to, or understand — for most people, anyway. ... View More
Plenaries Unveil Next-Gen Goal-Setting Frameworks, Groundbreaking Product Assessments on #NewMetrics '14 Day 2
It is no secret that markets are starting to demand a more complete picture of businesses' interactions with environmental and social realities of the world — a new, expanded set of success factors and risks to inform key stakeholders — or simply... View More
10 *Firsts* Coming Up at #NewMetrics '14
As we get closer to my personal favorite among the growing list of Sustainable Brands events — New Metrics, this year in collaboration with the MIT Sloan School of Management — I am finding it hard not to engage complete strangers on the street i... View More
5 More Reasons Every Business Should Care About New Metrics
If you are a regular or even semi-regular reader of Sustainable Brands’ digital content, you are likely familiar with our New Metrics (#NewMetrics) events and publications. In case you are new to this topic, the frame around it is fairly straightfo... View More
Integration Is Key – SAP’s Thomas Odenwald on Natural Capital Accounting (Part Two)
The prospects of Natural Capital Accounting (NCA) are capturing the attention of the sustainability community at large, and with good reason. In part one of our two-part interview with Thomas Odenwald, SAP's Senior Vice President of Sustainability, h... View More
14 Hot 'Couples' in Sustainability to Watch this Year
It’s become nearly impossible to keep up with the multitude of promising partnerships being launched daily around sustainability — and that is great news, of course. This list presents an overview of 14 hot relationships that we believe represent... View More
Let’s Make It More Relevant and Systemic: SAP’s Thomas Odenwald on Natural Capital Accounting (Part One)
The prospects of Natural Capital Accounting are capturing the attention of the sustainability community at large, and with good reason. Keen to drill down into the topic with key players in the SB community, we sat down with Thomas Odenwald, SAP's Se... View More
Top 10 Sustainable Brands Talks of 2013
The glory of abundance is not necessarily lost and visions of a flourishing future are not naïve. There are strong signals pointing to the possibility of a thriving global economy — with health, dignity and happiness for all involved. The leading ... View More
'There's More Work to Do': A Conversation with Coke's Bea Perez
Earlier this week, Coca-Cola released its 2012/2013 Sustainability Report, which outlined progress the global beverage giant has made in the areas of water conservation and restoration, supporting sustainable community initiatives and empowering fema... View More
Can Aspirationals Help Make Sustainable Consumption Cool?
Last month, BBMG, GlobeScan and SustainAbility released The 2013 Aspirational Consumer Index, a report that confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumpt... View More
The Solutions Are Neither Quick Nor Easy, So Let’s Talk
Let’s recap, shall we?Recent sustainability news has not been uplifting. ... View More
Wharton Professor Sees Misinformation on What Fiduciary Duty Really Means for U.S. Companies
It has been a business maxim for years: Shareholder value trumps all when it comes to measuring corporate success. But by overrating shareholder value, management could focus too much on short-term stock price measures, given that outsized executive ... View More
Help Us Help You: Thrive as a Purpose-Driven Brand with New Data, Tools and Success Stories
Sustainability experts often talk about the need for — and opportunities in — embedding systems thinking and sustainability-driven innovation into every aspect of a business. It sounds quite sexy, but it very often is a long and messy process tha... View More
13 New Types of Data Analysis Every Business Should Consider
As many stakeholders — including investors, employees and consumers — begin to re-evaluate their perception of value, it is becoming imperative for companies of all industries to credibly measure, analyze and interpret the entire range of costs a... View More
Top 13 Twitter Trends from SB '13
Twitter was buzzing with our hashtag during SB ’13. With a total of 8,426 tweets and over 32 million impressions during the conference alone, there was lots of great material being shared with the mighty Twittersphere. In line with our new traditio... View More
New Frontiers in the ROI of Sustainability
Demonstrating the business case for investment in sustainability — whether in product innovation, supply chain improvements, operational efficiency, employee engagement, communications or an overarching, multi-pronged strategy — remains one of th... View More
Top 20 Videos Shown on the Main Stage at SB'13
Since the end of our SB'13 conference last month, we have received many requests from our community, asking for links to the videos we showed on the main stage. So here are, by popular demand, the 20 most buzzed-about videos aired during the plenary ... View More
Top 13 Data Nuggets from SB'13
As we warm up for this year’s New Metrics conference (#NewMetrics) in September, we thought we’d take the opportunity to highlight the data quotes that received the most attention at SB’13 last month. With over 32 million impressions during the... View More
