Dimitar Vlahov
Advisor and Co-Lead, Global Content Strategy & Thought Leadership, Sustainable Brands
Dimitar Vlahov is tagged in 59 stories.
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New Metrics /
The prospects of Natural Capital Accounting (NCA) are capturing the attention of the sustainability community at large, and with good reason. In part one of our two-part interview with Thomas Odenwald, SAP's Senior Vice President of Sustainability, he explained the three angles from which the company is approaching NCA; here, he offers steps for implementation.Dimitar Vlahov: This all sounds both promising and practical to me. What would you recommend the Sustainable Brands community to focus on in terms of specific next steps?
- 9 years ago
Blog /
It’s become nearly impossible to keep up with the multitude of promising partnerships being launched daily around sustainability — and that is great news, of course. This list presents an overview of 14 hot relationships that we believe represent crucial developments in this space. As we continue to watch them, along with many other movers and shakers, here is to the power of multiplying one another’s efforts in our shared pursuit of a sustainable economy.Without further ado, here is the list, in no particular order:
- 9 years ago
New Metrics /
The prospects of Natural Capital Accounting are capturing the attention of the sustainability community at large, and with good reason. Keen to drill down into the topic with key players in the SB community, we sat down with Thomas Odenwald, SAP's Senior Vice President of Sustainability, to get his perspective on the implications and applications of this crucial movement. Dimitar Vlahov: There is a lot of buzz these days in sustainability circles about Natural Capital Valuation and Accounting. To what extent are you following this conversation and what do you think about emerging case studies?
- 9 years ago
Blog /
The glory of abundance is not necessarily lost and visions of a flourishing future are not naïve. There are strong signals pointing to the possibility of a thriving global economy — with health, dignity and happiness for all involved. The leading brands of tomorrow are seeing a wealth of opportunities in pursuing that possibility. They are reimagining their role in society, redesigning the ways they deliver value, and regenerating economic, environmental and social benefits as a result.
- 10 years ago
Marketing and Comms /
Earlier this week, Coca-Cola released its 2012/2013 Sustainability Report, which outlined progress the global beverage giant has made in the areas of water conservation and restoration, supporting sustainable community initiatives and empowering female entrepreneurs around the world.We caught up with Coke’s Chief Sustainability Officer, Bea Perez, for more on the company’s progress to date and the work that’s left to be done.
- 10 years ago
Marketing and Comms /
Last month, BBMG, GlobeScan and SustainAbility released The 2013 Aspirational Consumer Index, a report that confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumption. According to the report, more than one-third of consumers globally (36.4%) identify as Aspirationals, defined by their love of shopping (78%), desire for responsible consumption (92%) and their trust in brands to act in the best interest of society (58%).
- 10 years ago
Blog /
Let’s recap, shall we?Recent sustainability news has not been uplifting.
- 10 years ago
Marketing and Comms /
It has been a business maxim for years: Shareholder value trumps all when it comes to measuring corporate success. But by overrating shareholder value, management could focus too much on short-term stock price measures, given that outsized executive compensation often is fueled by stock options. And focusing too much on the short term can hurt a business over the long run, says Eric W. Orts, a Wharton professor of legal studies and business ethics. There are better measures of corporate success, he points out in an interview with Knowledge@Wharton about his new book, Business Persons: A Legal Theory of the Firm.An excerpt of the conversation follows.
- 10 years ago
Blog /
Sustainability experts often talk about the need for — and opportunities in — embedding systems thinking and sustainability-driven innovation into every aspect of a business. It sounds quite sexy, but it very often is a long and messy process that takes years, even at companies whose executives ‘get it’ (and that is still a small minority of companies, mind you). Baking significant improvements into product design, manufacturing, supply chain and operations is challenging enough, but not at all the end of the story for companies that want to capture a full set of sustainability benefits.
- 10 years ago
New Metrics /
As many stakeholders — including investors, employees and consumers — begin to re-evaluate their perception of value, it is becoming imperative for companies of all industries to credibly measure, analyze and interpret the entire range of costs and benefits for which they are responsible. Below are 13 fairly (as of yet) uncommon types of data analysis that help businesses do just that. You have nothing to lose and much to gain by learning how to:
- 10 years ago
Blog /
Twitter was buzzing with our hashtag during SB ’13. With a total of 8,426 tweets and over 32 million impressions during the conference alone, there was lots of great material being shared with the mighty Twittersphere. In line with our new tradition of hot lists, we now present the top 13 #sb13con trends from the week of SB ’13. Check below to see what got re-tweeted the most!
- 10 years ago
Blog /
Demonstrating the business case for investment in sustainability — whether in product innovation, supply chain improvements, operational efficiency, employee engagement, communications or an overarching, multi-pronged strategy — remains one of the biggest challenges for the private sector, even for companies that clearly understand the underlying issues. It is proving particularly difficult for change agents trying to get approval from executives within big, slow-moving corporations focused on short-term goals in a highly uncertain global economy. In the absence of commonly-accepted guidelines for relating environmental and social impacts directly to the bottom line, where does one look for the cutting edge in methods that have worked for others?
- 10 years ago
Blog /
Since the end of our SB'13 conference last month, we have received many requests from our community, asking for links to the videos we showed on the main stage. So here are, by popular demand, the 20 most buzzed-about videos aired during the plenary sessions in San Diego, in the order in which they appeared:
- 10 years ago
Blog /
As we warm up for this year’s New Metrics conference (#NewMetrics) in September, we thought we’d take the opportunity to highlight the data quotes that received the most attention at SB’13 last month. With over 32 million impressions during the week of the conference alone, the #sb13con hashtag was a strong indicator of what is catching immediate fire. Without further ado, here are the 13 data points that created the most noise:Correlation Between Sustainability and Brand Strength
- 10 years ago
New Metrics /
Every now and then, as I discuss various products Sustainable Brands has to offer to our growing community of brands and solution providers, I mention our New Metrics of Sustainable Business conference and I detect either a blank stare or a confused nod. When I pause to find out why, I typically get a response gravitating around these questions: “What exactly are these New Metrics you speak of? How do they affect my company, and why should I care?”Simply put, New Metrics (#NewMetrics) is an umbrella term for the latest and most successful ways businesses are creating and capturing entirely new forms of value, or quantifying previously ignored economic, social and environmental impacts and opportunities.
- 10 years ago
Marketing and Comms /
As the fourth and final piece in our 4-part series of ‘hot lists’ (check out our other picks for hot products, books and business model innovations), this week we introduce 13 hot research reports tracking the state of various aspects of corporate sustainability, as well as respective consumer attitudes and behaviors.
- 10 years ago
Blog /
Continuing with our series of "hot lists" (check out our lists of hot products and business model innovations) this third installment previews 13 hot books whose authors will speak at Sustainable Brands ’13 next month. As with the previous two lists, we had trouble isolating only 13 highlights from the sea of world-class thought leadership active in the Sustainable Brands community.
- 10 years ago
Blog /
Last week we started a series of four "hot lists" outlining key developments worth following in our community this year. Our first installment highlighted 13 hot sustainable products; today we look at 13 hot business model innovations that are creating new markets or transforming existing ones. Here they are:
- 11 years ago
Blog /
"Hottest" lists have been making a comeback lately, and here we are with a few of our own! Inspired by our community's intensifying surge of new business value, creativity and the resulting solutions taking us toward a more sustainable economy, we would like to turn your attention to some key developments worth following — and acting on — in the corporate sustainability space this year. We are grouping them in four lists, and will be publishing them one at a time over the course of several days. Today we start with a look at 13 hot products that not only achieve drastic reductions in environmental and social impacts in their categories, but also have the potential to ultimately transform their entire industries. Here we go:
- 11 years ago