Dimitar Vlahov
Advisor and Co-Lead, Global Content Strategy & Thought Leadership, Sustainable Brands
Dimitar Vlahov is tagged in 59 stories.
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New Metrics /
What we at Sustainable Brands call “New Metrics” allow businesses to quantify previously ignored risks, costs and revenue potential associated with sustainability impacts. Smart executives use #NewMetrics to understand the full picture of their companies’ interactions with the rest of the world, improve stakeholder relationships, and steer innovation toward the products and services of the future.
The field has evolved steadily and produced many significant milestones over the past decade. Below are three big trends businesses need to be on top of if they want to gain early-mover advantages and maximize the respective upside that awaits.
- 5 years ago
Collaboration /
Yesterday at SB'18 Vancouver, Kevin Hagen — VP of Environment, Social and Governance Strategy at Iron Mountain — and Dimitar Vlahov, Director of Content Development at Sustainable Brands (SB), offered a sneak peek at the SB Brand Transformation Roadmap (SM). Built for an executive audience, the first-of-its-kind Roadmap is a framework any organization can use as a compass towards setting goals and measuring progress towards becoming a truly "sustainable brand."
- 5 years ago
Press Release /
Sustainable Brands kicks off its largest community gathering today with Sustainable Brands '18 Vancouver at the Vancouver Convention Centre West in Vancouver, British Columbia. Over 2,000 business executives along with their teams from 33+ countries are attending the conference and Activation Hub.
- 5 years ago
Press Release /
Target, P&G, REI, Danone and Google among companies confirmed to showcase how brands are redesigning products and services for The Good Life
SAN FRANCISCO, March 29, 2018 – Sustainable Brands® recently announced full program details for SB’18 Vancouver, running June 4-7 at the Vancouver Convention Centre in Vancouver, British Columbia. The conference will convene more than 3,000 senior executives, top brand strategists and leading sustainability practitioners to discover how brands can update their products and services to prepare for a changing economy.
- 6 years ago
New Metrics /
Sustainability has finally gone mainstream (or, at least, the desire to be seen as doing important work around sustainability and benefit from sustainability credentials has gone mainstream). Well, OK, at the very, very least the desire to be seen as having great sustainability programs is mainstreaming among large multinationals and a growing wave of environmentally or socially minded startups.
- 7 years ago
Blog /
As one of the focal points of the global Sustainable Brands conference network, Sustainable Brands ’16 Copenhagen will explore how brands can succeed by Activating Purpose with next-level sustainability-led innovation and stakeholder engagement.
More than 100 influential thought leaders, brand strategists and cutting-edge practitioners of environmental and social innovation will contribute to the program by leading interactive discussions, deep-dive workshops, plenary presentations and networking activities designed to cultivate forward-looking win-win conversations.
Here are 16 categories of program highlights organized under 4 event tracks:
- 7 years ago
Product, Service & Design Innovation /
There is widespread consensus in the global Sustainable Brands community that purpose is trending in the business world, especially among brands that are looking beyond the next quarter and trying to figure out how to thrive in the middle and long run. Such brands are not only wisely taking actions to future-proof themselves, but are also smartly leveraging a strong zeitgeist of purpose-driven behavior in society in general – that verifiable wave of health-conscious consumers, meaning- and balance-seeking employees, future-focused students and increasingly influential faith-based and spiritual communities.
- 8 years ago
Leadership /
We have entered the Age of Purpose — purpose as a collective value of growing cultural importance in many societies; as an emerging leading force in personal and career development; and as a driver of business decisions looking to create long-term value, build resilience and connect with increasingly conscious stakeholders. It may be early days for the Age of Purpose, but there are many signs it will only continue to gain momentum.
- 8 years ago
New Metrics /
The main-stage program of New Metrics ’15 kicked off Wednesday with a simple, yet powerful reminder: This set of conversations is all about upside potential, smarter risk management and long-term resilience. Our focus this week — New Metrics — are metrics that allow business leaders to quantify previously ignored ESG impacts, or capture entirely new forms of business value based on new opportunities along those dimensions.
- 8 years ago
Blog /
The global Sustainable Brands community continues to impress and inspire with the growing levels of creativity companies are applying in their sustainability efforts, especially when it comes to elevating the level of priority of environmental and social criteria in product innovation processes. Products with a purpose are popping up in many shapes and forms, and many of them are proving they can perform really well financially.
- 8 years ago
Collaboration /
This post is part of a series produced by The Huffington Post, "What's Working: Sustainable Development Goals," in conjunction with the United Nations' Sustainable Development Goals (SDGs). The proposed set of goals was the subject of discussion at the UN General Assembly meeting on Sept. 25-27, 2015 in New York; they cover 17 key areas of development — including poverty, hunger, health, education, and gender equality, among many others.
- 8 years ago
Blog /
Climate Week NYC, now in its 7th year, kicked off this week with high hopes of energizing companies, governments, academia and civil society to lead us to a low-carbon future. With more than 150 events of various sorts all over New York City — from public demonstrations and discussions outdoors, to the launch of the new UN Sustainable Development Goals, to more niche working groups and panel sessions hosted by universities, businesses and NGOs — the agenda surely looks rich and promising.
- 8 years ago
Blog /
Sustainability marketing is a strange and special animal. To be effective, it needs to popularize the work of sustainability teams, which tends to be based on rigorous systems thinking, carefully and scientifically considering the whole picture before suggesting ways to improve it. And of course, sustainability marketing also needs to be as sexy and appealing as successful mainstream marketing. Striking that kind of balance is not easy, and there certainly has been significant progress over the last few years. At the same time, there still are some important sustainability marketing tactics that are not understood and adopted well enough.
- 8 years ago
New Metrics /
If you are a regular or even semi-regular reader of Sustainable Brands, you are likely familiar with our New Metrics (#NewMetrics) events and publications.
- 8 years ago
Blog /
If the global business community is to thrive in the long term — and carry us to that flourishing future we are trying to imagine and help build — it needs to continue to scale up the ambition and influence of its efforts. That’s much easier said than done, of course, though we are seeing a number of encouraging trends within the Sustainable Brands community that, while still nascent, are promising to deliver a lot of value for years to come. Here is a list of 10 such trends that are top of mind for our team at the moment:
- 8 years ago
Blog /
Corporate sustainability professionals are an interesting breed, aren’t they? Not always the most relatable or immediately exciting crowd, one might say. And not exactly the easiest to listen to, or understand — for most people, anyway.
- 9 years ago
New Metrics /
It is no secret that markets are starting to demand a more complete picture of businesses' interactions with environmental and social realities of the world — a new, expanded set of success factors and risks to inform key stakeholders — or simply #NewMetrics. How New Metrics are conceived, brought to life, communicated effectively, and perfected over time, are the key questions metrics experts in the Sustainable Brands community are tackling this week at New Metrics '14, taking place in Cambridge, MA, in partnership with the Sustainability Initiative at the MIT Sloan School of Business.
- 9 years ago
Blog /
As we get closer to my personal favorite among the growing list of Sustainable Brands events — New Metrics, this year in collaboration with the MIT Sloan School of Management — I am finding it hard not to engage complete strangers on the street in excited attempts to share bits and pieces of the powerful program we have put together. Without trying to be too self-congratulatory about it, allow me to let some of that energy out by sharing 10 highlights — more specifically, 10 firsts — that will take place in the New Metrics plenary program in just over two weeks. All of these highlights will deliver either exclusive launches or results presented for the first time to a live audience. Here go the teasers:
- 9 years ago
Blog /
If you are a regular or even semi-regular reader of Sustainable Brands’ digital content, you are likely familiar with our New Metrics (#NewMetrics) events and publications. In case you are new to this topic, the frame around it is fairly straightforward: New Metrics is an umbrella term for the most successful ways businesses are creating and capturing entirely new forms of value, or quantifying previously ignored economic, social and environmental impacts and opportunities. The number of examples is growing — and trust me, having studied them for a few years now, I can spend all day listing their benefits to you.
- 9 years ago