Dr. Sirikul "Nui" Laukaikul established her own consulting firm, the Brandbeing Consultancy, after working for global corporations for nearly 20 years. The mission of her firm is to be a small but competent strategic advisor to Thai clients who truly believe in sustainable branding and systematic methodology. Her approach to develop brand strategy is based upon the Sufficiency Economy Philosophy.
With a background ranging from creative to management to professional training plus her own unique combination of creative flair and strategic thinking, Nui is a “one-of-a-kind” consultant who can provide strategic and holistic recommendations that are sensible and practical for each client’s issues.
Her strength is Brand Strategy Development, Branded CSR, and Brand-led Business Planning. She is the author of Build Brand and Sufficiency Branding, Sustainable Brand pocket books. In addition, she is a special lecturer for Chulalongkorn University, Bangkok University and to name a few.
Nui was invited by Krungthep Turakit TV to be the special TV host for the Marketing 3.0 TV program on the occasion of Phillip Kolter’s talk in Thailand. She also hosted Sustainability Global Trends and the Global Dialogue TV program for the 2013 Global Dialogue on Sustainable Development Conference.
Nui is well respected in her field as being one of the most knowledgeable consultants in Corporate Branding and Sustainable Development. Her branding experiences cover from Banking to Education, from large corporation to SME.