Erick Mott
How Urban Centers Become More Sustainable When Business and City Leaders Get Creative
Collaboration / At SB ‘15 San Diego in early June, speakers on the Sustainable Cities panel discussed big issues and a few case studies around global brands building innovative partnerships with cities. They also shared how new, non-conventional partnerships are necessary and discussed opportunities that corporate sustainability teams should take into consideration. - 7 years ago
Sustainable Design, Consumer Behavior Change Key to Moving Away from Wood-Based Paper, Packaging
Chemistry, Materials & Packaging / Jeff Mendelsohn, moderator and founder of New Leaf Paper, opened up Tuesday’s SB ‘15 San Diego panel about the use of non-wood fiber with two questions that — from a consumer’s perspective — are questions we all should embrace and act on, now: - 7 years ago
Neither Greenwashing Nor Greenblushing: How to Find Your Sustainability Communications Sweet Spot
Marketing and Comms / On Monday evening, opening night of SB '15 San Diego, Gregg LaBar and members of the Dix & Eaton team led a creative session in the Activation Hub. Instead of presenting from a PowerPoint, they asked a series of questions on their whiteboard, crowdsourced input from attendees, and empowered people to write down and interact with their ideas and those from other attendees. Ask meaningful questions and we usually get meaningful answers.What was the deep-dive topic? Finding the communication sweet spot between “greenblushing” and greenwashing. - 7 years ago
One Way to Create Sustainability Now? Through New Relationships, Economies
The Next Economy / Jerry Michalski, Founder of San Francisco-based REX (the Relationship Economy Expedition), helped to kick off Day 1 of Sustainable Brands 2015 San Diego with a workshop entitled, ‘Leveraging the Relationship and Sharing Economies: Innovation Potential and Strategies for Entry.’ The session provided context and comparison between the Circular, Sharing, and - 7 years ago