Erick Mott is tagged in 4 stories.
Marketing & Communications /
On Monday evening, opening night of SB '15 San Diego, Gregg LaBar and members of the Dix & Eaton team led a creative session in the Activation Hub. Instead of presenting from a PowerPoint, they asked a series of questions on their whiteboard, crowdsourced input from attendees, and empowered people to write down and interact with their ideas and those from other attendees. Ask meaningful questions and we usually get meaningful answers.What was the deep-dive topic? Finding the communication sweet spot between “greenblushing” and greenwashing.
- 9 years ago
Circular Economy /
Jerry Michalski, Founder of San Francisco-based REX (the Relationship Economy Expedition), helped to kick off Day 1 of Sustainable Brands 2015 San Diego with a workshop entitled, ‘Leveraging the Relationship and Sharing Economies: Innovation Potential and Strategies for Entry.’ The session provided context and comparison between the Circular, Sharing, and
- 9 years ago