Jacquelyn Ottman
Get the Last Drop: New Marketing Opportunities in a Resource-Constrained World
What’s your favorite way to get at that last dollop of Crest? Do you flatten as you go? Slice the neck?What about shampoo or conditioner? Do you add a little water and swirl? Prop the bottle upside down in a corner? You are not alone! As the Wall S... View More
Think Globally to Cut Down on Waste Locally
Cultures around the world each seem to possess unique, deeply ingrained beliefs and traditions for cutting down on waste. For just two examples, Yankee ingenuity helped America put down its early roots, and the Dutch custom of sharing unlocked commun... View More
The Newest Rule of Green Marketing And Why I've Decided to Help Consumers 'Live Lean'
In 1988, my antenna tweaked toward an emerging trend soon to be called ‘green consumerism.’ A hole in the ozone layer was discovered over Antarctica, nightly newscasts tracked the daily wanderings of the Mobro garbage barge, and air pollution cl... View More
How Preventing Household Waste Can Be Fun and Profitable
Ask a room full of consumers, “Who here hates to see things go to waste?” and every hand will go up energetically. But if everyone hates to waste, then how come we generate so much of it? And what can we do to prevent waste from being created in ... View More
The Rise of the Biobased Economy — and Why Brand Owners Need to Develop a Strategy in 2012
Our economy is slowly but surely heeding the signal that carbon is the new watchword. ... View More
