June 7-9: Brand-Led Culture Change Virtual Event

James Edney

Business Development Director
Given

James Edney is tagged in 3 stories.
‘Greenwashing Is Dangerous’: Lessons for Purpose-Driven Brands from Innocent’s Recent Lashing
‘Greenwashing Is Dangerous’: Lessons for Purpose-Driven Brands from Innocent’s Recent Lashing

Marketing and Comms / Brands now understand the immense benefits of touting their sustainability and purpose credentials; but those with sustainability ‘halos’ aren’t immune to scrutiny over their claims. As Innocent drinks was recently reminded, the stakes have never been higher for getting it wrong. - 2 months ago

Tony’s Chocolonely: The Advent of More Teachable Brand Moments?
Tony’s Chocolonely: The Advent of More Teachable Brand Moments?

Marketing and Comms / “Tony’s has done a great job of raising awareness of an important issue; and there is a real risk that the overriding message that will be left, once the dust settles, is one of a brand getting it wrong — and that could undermine all of the important messaging that Tony’s tries to share through its purpose.” - 5 months ago

COP26: Maintaining the Momentum
COP26: Maintaining the Momentum

Walking the Talk / Like Earth Day, COP26 might rally internal measures on sustainability issues right now, but how can businesses stay on course and maintain that passion and focus once the moment has been and gone? - 6 months ago

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