Jose Gorbea

With two and a half decades of experience in creativity, marketing, sustainability, technology and brand innovation, Jose Gorbea, is a passionate leader, well-established speaker, marketing professor & expert in revitalizing brands through purpose, consumer co-creation and sustainability.

Jose led the marketing agenda of multiple brands at Bimbo, Kraft Foods, Nestle and Mondelez across the globe and is a former alumnus of Google’s Marketing Academy. He holds a post-graduate from Stanford’s School of Business on ‘Building Innovative Leaders’ and is a valued member of D&AD’s Impact Council. He teaches as a Regenerative Marketing professor at ESADE School of Business (the 9th top Marketing School in the world) and developed the StoryMaking4Good® marketing program to enable regenerative branding strategies at scale.

Personal Quote: “Embrace the Power of Co-Creation: human beings aren’t just recipients of information. Brands need to celebrate the voices of their communities and empower people to make our world a better place”