Liz Courtney
New Report Outlines 5 Principles for Regenerative Brand Leadership
Leadership / BBMG and GlobeScan’s ‘Leading Regenerative Brands: Five Paradigm Shifts to Thrive in a World in Flux’ is part manifesto on the imperative to build a purpose-driven company and part handbook for how to do it. - 1 year ago
‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad
Marketing and Comms / We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity. - 4 years ago
Fight for Love: Five Ways to Mobilize Millennials Behind Your Cause
Marketing and Comms / For decades, the ASPCA has been advocating for better breeding practices and adoption for dogs with campaigns that focused on educating the public on where pet store dogs come from. But over time, the influx of digital technology has completely transformed how people get dogs. And Millennials, the largest generation of dog lovers ever, are increasingly relying on online sources, which makes it difficult to track where our furry friends are coming from. - 5 years ago
Brand Advocacy vs Aspiration in the New Era
Marketing and Comms / When it seems that corporate America has seized control of our government, of our society, it can be hard to wake up every day excited to go to work. Trust in brands has never been lower. Expectations have never been higher. Yes, corporations may have unprecedented power under the new administration, but like never before, consumers are calling out brands for their values. It seems there’s no middle ground and there’s no place to hide. In a world that’s increasingly volatile and transparent, humans will decide whether brands live or die. - 6 years ago