Liz Courtney
New Report Outlines 5 Principles for Regenerative Brand Leadership
BBMG and GlobeScan’s ‘Leading Regenerative Brands: Five Paradigm Shifts to Thrive in a World in Flux’ is part manifesto on the imperative to build a purpose-driven company and part handbook for how to do it. ... View More
‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad
We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity. ... View More
Fight for Love: Five Ways to Mobilize Millennials Behind Your Cause
For decades, the ASPCA has been advocating for better breeding practices and adoption for dogs with campaigns that focused on educating the public on where pet store dogs come from. But over time, the influx of digital technology has completely trans... View More
Brand Advocacy vs Aspiration in the New Era
When it seems that corporate America has seized control of our government, of our society, it can be hard to wake up every day excited to go to work. Trust in brands has never been lower. Expectations have never been higher. Yes, corporations may hav... View More
