Matthew Yeomans

Founder
Sustainly

Matthew Yeomans is the founder of Sustainly, a media business providing companies and agencies the information they need to deliver authentic and creative sustainability content. He is the author of the annual Social Media Sustainability Index.

Matthew Yeomans is tagged in 19 assets.

Article

Marketing & Communications

The Gen Z Breakthrough Brands and Why They Love 'Em

Published on December 6, 2018

About a 4 minute read

What Gen Z want from brands is the new Holy Grail for marketers — you only have to look at the myriad surveys and reports published recently that seek to analyze their preferences and intentions. This obsession with Gen Z is understandable — afte... View More

Article

Marketing & Communications

Why Should Anyone Trust Your Brand?

Published on May 3, 2018

About a 4 minute read

Which brands do you really care about? Is there one you simply couldn’t do without? It’s a question that we rarely ask — so prevalent and dominant are companies and brands in our everyday lives. But while we’re dependent on the products and s... View More

Article

Marketing & Communications

Why You Should Align Your Brand’s Sustainability Efforts with the SDGs

Published on March 29, 2017

About a 3 minute read

The United Nations’ Sustainable Development Goals (aka Global Goals) are viewed by most in the sustainability community as the biggest opportunity yet for the world to shape a new and better way of doing business while shaping a new and better worl... View More

Article

Marketing & Communications

Communication Chasm: Brand Wins, Missed Opportunities in Engaging Consumers on Purpose

Published on December 7, 2016

About a 4 minute read

If ever there was a time for the world’s leading brands to show leadership in sustainability, that time is now. Globally, the political resolve to combat climate change is being challenged by the arrival of a new US president who considers global w... View More

Article

Marketing & Communications

Forget Video Snacking: Longer Brand Stories Are Hitting Home

Published on September 13, 2016

About a 2 minute read

How can a brand or a company cut through the noise of our modern media landscape and truly connect with a short-attention span public about the social and environmental issues it really cares about? Documentary film might not seem the obvious solutio... View More

Article

Stakeholder Trends and Insights

How Kids' Pop Culture Is Helping to Shape Early Sustainability Thinking

Published on May 19, 2016

About a 3 minute read

Get ‘em while they’re young. It’s a strategy long embraced by the world of media, advertising and marketing, whether it be product placement in kids’ literature, TV shows or movies; cartoon characters created to make a brand more cuddly; or m... View More

Article

Innovation & Technology

Food and Drink, Inc: How Big Food Is Aiming to Connect with Conscious Consumers

Published on April 26, 2016

About a 4 minute read

Food dominates our lives; it influences our health and has becomes a defining theme of 21st-century popular culture. No wonder then that the sustainability issues that influence the things we eat and drink have taken on such importance with the publi... View More

Article

Marketing & Communications

How the World's Best Companies Demonstrate Their Sense of Purpose

Published on March 8, 2016

About a 3 minute read

How do you communicate your company's sense of purpose — what you stand for in simple terms — in a way that is authentic, transparent and honest? Increasingly, the answer for many of the world's biggest companies is to highlight their sustainabil... View More

Article

Marketing & Communications

Report: How 15 Major Consumer Brands Are (or Aren't) Effectively Leveraging Sustainability Communication

Published on December 10, 2015

About a 3 minute read

It’s commonly assumed that mainstream Main Street isn’t interested in sustainability. Shoppers will buy on price, performance and reliability. They’re swayed by celebrity endorsements and some of them want to be associated with stuff that’s c... View More

Article

Marketing & Communications

Why Your Company Needs a Magazine Mentality

Published on October 14, 2015

About a 3 minute read

There was a time when the only way a company could hope to talk directly with real people was through the medium of advertising or public relations. Companies felt distanced from consumers and they worried that people wouldn't take them seriously unl... View More

Article

Innovation & Technology

3D Printing: How the Personalized Power of Production Could Lead Us to a More Sustainable World

Published on July 28, 2015

About a 3 minute read

We live in an era of such dramatic, technology-enabled change that it’s hard, sometimes, to get a real handle on just how important the latest new platform or digital business trend will be.When it comes to 3D printing there is no longer any doubt.... View More

Article

Marketing & Communications

Would You Want to Read Your Company’s Sustainability Report?

Published on July 2, 2015

About a 2 minute read

"It's all in our Sustainability Report."That's a phrase guaranteed to strike fear in the hearts of even the hardiest sustainability wonks. ... View More

Article

Marketing & Communications

How to Avoid the Social Media Fails That Hit at the Heart of Sustainability

Published on May 27, 2015

About a 3 minute read

Reputation, in a world where social media is the mainstream, can no longer be seen as just a “hygiene” issue where corporate comms and PR agencies handle a few annoying but easily identifiable stakeholders. Instead, when the whole online world ca... View More

Article

Circular Economy

Trend Briefing: Sustainability Implications of the Sharing Economy

Published on April 21, 2015

About a 3 minute read

When Airbnb and Uber burst on the scene a few years ago the business world was abuzz with the potential for a new “sharing economy.”Advocates explained how these services would provide people with new ways of making money by utilizing their homes... View More

Article

Innovation & Technology Innovation & Technology

'Soft Sustainability': How Brands Are Successfully Communicating Their Efforts by Steering Clear of the 'S' Word

Published on February 23, 2015

About a 3 minute read

Back in the late 1980s, Harvard professor Joseph Nye coined the term “soft power” to describe the US’s ability to influence the world through the marketing power of its global consumer brands and Hollywood’s razzle dazzle rather than the US m... View More

Article

Marketing & Communications

#SB14London: Why Brands Should Be Talking Sustainability

Published on November 4, 2014

About a 4 minute read

What if 15 of the biggest Fast Moving Consumer Goods (FMCG) companies decided they really wanted to change the world? How would they go about communicating their sustainability commitments to the millions of consumers they need to persuade to live mo... View More

Article

Marketing & Communications

BBVA, AT&T, GE, Unilever Among Brands Best at Making Sustainability Viral in 2013

Published on February 18, 2014

About a 3 minute read

Is 2014 the year that sustainability marketing and communication become a big deal for companies? That’s certainly the impression you could draw judging by Unilever’s recent launch of its Project Sunlight campaign, not to mention Chipotle’s &qu... View More

Article

Marketing & Communications

Failure to Communicate: Dry Sustainability Reports a Missed Opportunity

Published on October 7, 2013

About a 3 minute read

Does your heart sink at the thought of reading yet another sustainability report?Over the last three years I’ve been documenting the ways companies are communicating sustainability online and using social media in particular. Time and time again, e... View More

Article

Marketing & Communications