Unlock New Opportunities for Thought Leadership with SB Webinars

Melanie Vella

Melanie Vella is tagged in 8 assets.
Article
Inspiring New Brand Campaigns: The Process Behind Successful Consumer Engagement

Jaclyn Murphy, Director of Brand Purpose at Edelman, opened an inspiring session on Wednesday afternoon where brand purpose was made tangible in four brands - Arla Foods, Unilever, BT and Neste - that shared their experience and insights about how th... View More

Article
How to Go Beyond Brand Purpose and Unlock New Relationships with Consumers

Consumers are expecting a new dynamic in the relationship they build with brands. The team from Edelman gathered a full room at Wednesday’s lunch time session to unveil the breakthrough ‘2016 Earned Brand’ research study for the first time. The... View More

Article
From Inspiration to Transformation to Activation: Authentic Approaches to Fulfilling Brand Purpose

In this volatile time of unceasing change, the opening night plenary presentations at SB’16 Copenhagen explored the characteristics an organisation needs to not just be resilient, but be ‘fit’ for the future. They unravelled the challenges and ... View More

Article
How to Engage the 90% of Our Brains That Resists Changing Behaviour

In a rich and fascinating afternoon workshop on Monday, behavioural design experts Sille Krukow and Teis Andres of Krukow Behavioural Consulting explored their theory and tools on how conscientious companies can design the right environments in which... View More

Article
How to Implement Social Innovation in Large Organizations

One the final sessions at SB ’15 London saw Mandar Apte, chemical engineer and program manager of Shell's GameChanger program on social innovation, facilitate an interactive workshop about how to drive social innovation from inside large organisati... View More

Article
How to Communicate Sustainability at a Brand Level

SB ‘15 London’s third and final afternoon kicked off with a colourful session with Matthew Yeomans, founder of Sustainly, a knowledge consultancy and advisory platform based around bringing together the worlds of sustainability and communications... View More

Article
How to (and How Not to) Use Humour, 'Macho-Eco' Identities to Communicate Sustainability

This Tuesday afternoon breakout session saw Thomas Kolster, founder and creative director at the Goodvertising Agency, and Kerry Eustice, Editorial Partnerships Editor at The Guardian Sustainable Business, share their perspectives on changing the con... View More

Article
How to Create a Purpose-Led Organization: 12 Fundamental Principles of Purposeful Branding

In his SB ’15 London workshop on Monday afternoon, Pulse Brands founder Simon Milton and Adele Blakebrough, Chief Executive at Social Business Trust, highlighted 12 practical tools to create a purpose-led organisation.“Sit back on your chair. Pla... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
Sponsored by Amazon
More Information

March 18-19, 2025
SB'25 Tokyo Marunouchi
More Information