Redefine "just business" at the SB'20 Just Brands virtual conference on August 18-19.

Nayelli Gonzalez

Nayelli Gonzalez is tagged in 11 stories.
'If You Want to Go Far, Go Together': Brands Tell Tales of Collaborating to Activate Purpose
'If You Want to Go Far, Go Together': Brands Tell Tales of Collaborating to Activate Purpose

Collaboration / Day three of SB’16 San Diego got underway with Mark Lee, Executive Director of SustainAbility, mapping the past decade since the start of Sustainable Brands — from Hurricane Katrina and General Electric’s launch of ecomagination in 2005, to Unilever’s launch of its Sustainable Living Plan in 2010 and the United Nations’ Rio+20 Conference in 2012. - 4 years ago

Lessons Learned from Buddhism, 10 Years of Sustainable Innovation Set Tone for SB'16 San Diego
Lessons Learned from Buddhism, 10 Years of Sustainable Innovation Set Tone for SB'16 San Diego

Product, Service & Design Innovation / KoAnn Vikoren Skrzyniarz, founder and CEO of Sustainable Life Media and Sustainable Brands, kicked off the 10th annual Sustainable Brands conference Monday evening by going back to when she first asked the question, “Why Sustainable Brands?” - 4 years ago

'The Art of Communicating Complex Ideas Simply': How Organizations Are Inspiring Consumer Action
'The Art of Communicating Complex Ideas Simply': How Organizations Are Inspiring Consumer Action

Marketing and Comms / SB ’15 San Diego’s final day plenaries centered on what many would describe as the Holy Grail of sustainability engagement: reaching people’s hearts and minds to drive sustainable change. MC’d by Annie Longsworth, founder and CEO of The Siren Agency, the day’s speakers explored topics as varied and interconnected as employee and consumer engagement, stakeholder partnerships and activist visual art. - 5 years ago

How Looptworks and Southwest Airlines Partnered to Close a Loop
How Looptworks and Southwest Airlines Partnered to Close a Loop

Waste Not / Fashion is probably the last thing you think about when you see a leather airplane seat – yet through a partnership between Southwest Airlines and textile and accessories upcycler Looptworks, 43 acres of leather collected from 80,000 discarded Southwest airplane seats were turned into LUV Seat weekender duffle bags, shoes, soccer balls and more that embody how creative partnerships can help companies close loops and benefit the environment. - 5 years ago

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Plenaries Explore Myriad Approaches to Creating 'Abundance Without Waste' on #SB15sd Day 3
Plenaries Explore Myriad Approaches to Creating 'Abundance Without Waste' on #SB15sd Day 3

Waste Not / Raphael Bemporad, Founding Partner and Chief Strategy Officer at BBMG, kicked off Wednesday’s SB ‘15 San Diego plenaries by anchoring the day’s conversation in the human story. As the day’s moderator, he asked attendees to wonder what it would mean to design brands for humans — not merely consumers — through a lens of “abundance without waste” and set the stage for plenary discussions focused on design, innovation and leadership. - 5 years ago

How to Create Value Through Purpose, Conscious Influencing, 'Karma Marketing' and Safe Sex
How to Create Value Through Purpose, Conscious Influencing, 'Karma Marketing' and Safe Sex

Product, Service & Design Innovation / If Tuesday’s SB’15 San Diego plenaries are any indication of the breadth and depth of sustainability work occurring across industries around the world, we can safely say that there’s a whole lot going on. Attendees of Tuesday’s plenaries heard from a diverse group of presenters who explored topics as varied as brand-building, closed loops, technology, sustainable condoms (that’s right), ecosystem services, sufficiency economies and celebrity influencers. - 5 years ago

How Emerging Players, Business Models, Partnerships Are Innovating for a Circular Economy
How Emerging Players, Business Models, Partnerships Are Innovating for a Circular Economy

The Next Economy / Couldn't make ittoSB '15 San Diego?View this session'spresentationhereand catch up onthe week's - 5 years ago

The Path to Net Positive: Principles, Practical Models and Progress to Date
The Path to Net Positive: Principles, Practical Models and Progress to Date

Product, Service & Design Innovation / Couldn't make ittoSB '15 San Diego?View this session'spresentationhereand catch up onthe week's - 5 years ago

Actions Speak Louder: How to Communicate More Than Just Words
Actions Speak Louder: How to Communicate More Than Just Words

Marketing and Comms / The success of Chipotle’s recent ‘Scarecrow’ video goes beyond its glossy Cannes-worthy visuals or the 7 million views it has received since its launch last month: The online advertisement is a marketing feat because it taps into the power of storytelling in a way that reflects Chipotle’s ethos and is woven into all of the company’s communications. A look into Chipotle’s broader communications efforts reveals the lesson that for a sustainability message to authentically resonate with audiences, it needs to be part of a strategic communication plan and backed up by real action. - 6 years ago

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Do One Thing: Lessons in Driving Employee Engagement
Do One Thing: Lessons in Driving Employee Engagement

Organizational Change / At Saatchi & Saatchi S we believe that employees are not only the heart and soul of a company, they are a company’s greatest asset in propelling and achieving its sustainability vision. At its most inspirational, employee engagement is also about magnifying the power of individual actions to effect large-scale change. - 6 years ago

Why You May See More Latinos Driving Priuses
Why You May See More Latinos Driving Priuses

Marketing and Comms / Toyota is tapping into one of the nation’s fastest growing markets: Latinos — a segment that’s rising in number, purchasing power and influence — and even so, a segment that most sustainable brands seem to be entirely sidestepping. - 7 years ago

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