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Nina Purton

Nina is a content writer covering the A-Zs of sustainability and innovation.

With a background in literature and a life-long exploration of environmental matters and sustainable lifestyles, Nina marries creativity and practical research to help brands amplify their voice and message to inspire conscious and positive changes while meeting customer needs.

Nina Purton is tagged in 10 assets.
Article
Latin Innovators Unseating Conventional Leather with Circular, Biobased Alternatives

Polybion and Mabe Bio are future-proofing leather production with local and circular strategies that utilize waste, boost local economies and empower rural communities. ... View More

Article
These Startups Are Mycoremediating Impacts of the Building Industry

Mycocycle and Mogu are harnessing mycelium to transform industrial waste into resilient, circular materials for the construction sector. ... View More

Article
Meet 2 Companies Upcycling Food Waste to Make Beauty More Sustainable

Biotech startups Kaffe Bueno and The Upcycled Beauty Company are transforming food-manufacturing waste streams into high-quality ingredients for personal-care products. ... View More

Article
These 3 Plant-Based Serviceware Brands Are Deliciously Diverting Plastic Waste

Loliware, Uuvipak and Twiice have created rapidly biodegradable (and even edible) bio-based products that completely upstage their petroleum-based, single-use plastic-polluting counterparts. ... View More

Article
Colombian Toy Company Encourages Circular, Co-Creative Model of Play

Toynovo has created a subscription model for toys that eliminates waste, along with a co-creative approach to play that enhances creative thinking and problem-solving capacities. ... View More

Article
2 Biotech Startups Are 3D Printing ‘Fish’ to Give the Ocean a Rest

Mycorena and Revo Foods have combined mycelium-based protein and 3D printing to create a potential win-win for seafood fans and overexploited fish populations. ... View More

Article
3 Material Innovators Using Algae to Paint Greener Picture for Fashion

Living Ink, Algaeing and Mounid are changing the game with carbon-negative, fast-to-produce alternatives to carcinogenic, petroleum-based inks, dyes and textiles. ... View More

Article
Meet 2 Biomaterial Startups Cultivating a Circular, Climate-Friendlier Fashion Industry

Orange Fiber and Keel Labs are platforms for exploration and innovation that can reverberate across the fashion industry and prove that sustainable feedstocks and production processes can create both financial and planetary prosperity. ... View More

Article
Mycelium Materials Poised to Leave Conventional Leather Industry Hanging by a Thread

Biotech startups Bolt Threads, Ecovative and Zvnder have discovered how to make the most of mycelium — creating high-quality, sustainable versions of ubiquitous materials such as leather. ... View More

Article
Perfect Day Is Helping Brands Give Cows, and the Planet, a Rest with Animal-Free Dairy

The biotech startup uses microflora to produce whey protein that’s genetically identical to the milk-derived version, without a cow in sight. And it’s poised for massive impacts, thanks to a growing number of brand partnerships. ... View More

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