Philippa Cross is the Sustainability Lead at Barkley. Barkley is a certified B-Corp that is on a mission to build a world with more whole brands, brands that put purpose and sustainability at the center of everything they do.
Philippa Cross is tagged in 3 stories.
Marketing and Comms /
As demand for better brands continues to increase, we can expect an exponential increase in two things: ‘green’ brand claims and the level of public scrutiny. Before your brand team loses time, money and precious brand equity, check out this summary of resources to help you stay the course.
- 2 years ago
Marketing and Comms /
An intentional purpose will be unique to every company — based on your history, culture and the role you play in your customers’ lives. But, based on our interviews with leading purpose-led companies, here are five common themes that can inspire your own ‘purpose advantage.’
- 2 years ago