Philippa Cross is the Sustainability Lead at Barkley. Barkley is a certified B-Corp that is on a mission to build a world with more whole brands, brands that put purpose and sustainability at the center of everything they do.
Philippa Cross
Sustainability Lead
BarkleyOKRP
Philippa Cross is tagged in 5 assets.
Video
Developing and Aligning on Brand Purpose
Join this session to explore the importance of intentional brand positioning in order to create a strong purpose statement. Panelists will also jump into what true purpose activation looks like (hint: it's not just about doing good!), and explore the... View More
Slides
Developing and Aligning on Brand Purpose
Join this session to explore the importance of intentional brand positioning in order to create a strong purpose statement. Panelists will also jump into what true purpose activation looks like (hint: it's not just about doing good!), and explore the... View More
Article
Why Employees Are 12x More Likely to Recommend Purpose-Driven Brands
In a world where the mistreatment of employees, supply chain workers and/or the planet will quickly go public through a social post or a company review, ensure your organization’s internal beliefs and behaviors align with your external actions and ... View More
Article
Sustainability or Spin? Why Straight Facts Matter Most
As demand for better brands continues to increase, we can expect an exponential increase in two things: ‘green’ brand claims and the level of public scrutiny. Before your brand team loses time, money and precious brand equity, check out this summ... View More
Article
5 Ways to Turn Your Purpose into a Competitive Advantage
An intentional purpose will be unique to every company — based on your history, culture and the role you play in your customers’ lives. But, based on our interviews with leading purpose-led companies, here are five common themes that can inspire ... View More
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