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Philippa Cross

Philippa Cross

Sustainability Lead
BarkleyOKRP

Philippa Cross is the Sustainability Lead at Barkley. Barkley is a certified B-Corp that is on a mission to build a world with more whole brands, brands that put purpose and sustainability at the center of everything they do.

Philippa Cross is tagged in 5 assets.
Video
Developing and Aligning on Brand Purpose
Developing and Aligning on Brand Purpose
Published on October 18, 2022
Runtime: 1:12:56

Join this session to explore the importance of intentional brand positioning in order to create a strong purpose statement. Panelists will also jump into what true purpose activation looks like (hint: it's not just about doing good!), and explore the... View More

Slides
Developing and Aligning on Brand Purpose
Developing and Aligning on Brand Purpose
Published on October 18, 2022

Join this session to explore the importance of intentional brand positioning in order to create a strong purpose statement. Panelists will also jump into what true purpose activation looks like (hint: it's not just about doing good!), and explore the... View More

Article
Marketing & CommunicationsOrganizational Governance
Why Employees Are 12x More Likely to Recommend Purpose-Driven Brands
Why Employees Are 12x More Likely to Recommend Purpose-Driven Brands
Published on October 12, 2022
About a 6 minute read

In a world where the mistreatment of employees, supply chain workers and/or the planet will quickly go public through a social post or a company review, ensure your organization’s internal beliefs and behaviors align with your external actions and ... View More

Article
Marketing & CommunicationsOrganizational Governance
Sustainability or Spin? Why Straight Facts Matter Most
Sustainability or Spin? Why Straight Facts Matter Most
Published on March 14, 2022
About a 4 minute read

As demand for better brands continues to increase, we can expect an exponential increase in two things: ‘green’ brand claims and the level of public scrutiny. Before your brand team loses time, money and precious brand equity, check out this summ... View More

Article
Marketing & CommunicationsOrganizational Governance
5 Ways to Turn Your Purpose into a Competitive Advantage
5 Ways to Turn Your Purpose into a Competitive Advantage
Published on January 26, 2022
About a 4 minute read

An intentional purpose will be unique to every company — based on your history, culture and the role you play in your customers’ lives. But, based on our interviews with leading purpose-led companies, here are five common themes that can inspire ... View More

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