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Roberto Guerra

Roberto Guerra is a bilingual writer, editor, entrepreneur, corporate engagement and communications specialist, and US Air Force veteran with a bachelor’s degree in Journalism from Universidad de la Sabana (Bogota, Colombia) and an International Master in Sustainable Development and Corporate Responsibility from EOI Business School (Madrid, Spain). Born in New York and raised in Florida, Roberto is former managing director for the Spanish-language version of vegan business magazine "vegconomist" and is also author of three novels. He has lived, worked and studied on four different continents.

Roberto Guerra is tagged in 2 stories.
Getting Consumers to See the Light on Solar
Getting Consumers to See the Light on Solar

Marketing and Comms / A lot of concerns that remain barriers to more widespread adoption of residential solar can be addressed with relative ease through tailored messaging. - 4 weeks ago

Eating Your Values: Depoliticizing Alternative Proteins for a Diverse Consumer Base
Eating Your Values: Depoliticizing Alternative Proteins for a Diverse Consumer Base

Marketing and Comms / Studies have shown that urban and liberal-leaning US consumers are more likely to try alternative meat compared to rural and more conservative-leaning demographics. So, crafting messages that appeal to both audiences is vital. - 1 month ago