Marketing and Comms / For some, blockchain is the disruptive technology that promises to solve transparency problems by creating one version of the truth; for others, it is all hype with no great real-world application other than cryptocurrency. I attended an SB’18 Vancouver workshop on “How Blockchain Technology Can Power Superior Supply Chain Innovation and Understanding” to move closer to understanding blockchain and its applications. - 4 years ago
The Next Economy / Today, the Sustainable Brands® team has convened, along with 2,000 members of its global community, for the kick-off of SB’18 Vancouver, running June 4-7 at Vancouver Convention Centre West in Vancouver, British Columbia. More than 300 influential brand leaders and practitioners of environmental and social innovation will share new tools and frameworks, cutting-edge business solutions and case studies related to design and innovation for The Good Life. - 4 years ago
Press Release / BASF, P&G, Danone, Starbucks, and Salesforce.org among companies confirmed to showcase how brands are redesigning products and services for The Good Life - 4 years ago