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Veronica Recanati

Veronica Recanati is tagged in 6 stories.
#SB14London: Henisz Teaches Lessons in Corporate Diplomacy
#SB14London: Henisz Teaches Lessons in Corporate Diplomacy

Leadership / On Wednesday afternoon, Witold Henisz, presented his recent book, Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders, offers corporate leaders a framework to increase their effectiveness when engaging customers and external stakeholders.At the center of the conversation are multinational companies, which too often don’t engage with their communities, suppliers, partners and employees. - 5 years ago

#SB14London: A Lesson in Successful Cross-Sector Partnership from HP & Kiva
#SB14London: A Lesson in Successful Cross-Sector Partnership from HP & Kiva

Organizational Change / Karen Little, Director of Development at Kiva, and Ann Ewasechko, Global Manager of Strategic Partnerships & Innovation in Education at HP, discussed the great success of their joint social campaign “Matter to a Million” during a Wednesday afternoon session. Matter to a Million is a 5-year global partnership between HP and Kiva aiming to support 1 million entrepreneurs around the world through microlending and, as Ewasechko said, to empower employees to make an impact and a difference. - 5 years ago

HP Continues Living Progress Exchange Discussions Online and at #SB14London
HP Continues Living Progress Exchange Discussions Online and at #SB14London

Collaboration / During the bustling lunch hour on Tuesday in the Activation Hub at SB ’14 London, HP hosted a Living Progress Exchange (LPX) session that was going on concurrently online via a Convetit ThinkThank.HP’s Ann Ewasechko hosted the session, GlobeScan’s Eric Whan moderated on the ground, and Convetit’s Bill Baue moderated the online discussion.The panelists were: - 5 years ago

#SB14London: Are Marketing and Sustainability Like Oil and Water?
#SB14London: Are Marketing and Sustainability Like Oil and Water?

Collaboration / Virginie Helias, Global Sustainability Director at Procter & Gamble, opened this Monday afternoon session talking about how to bridge the existing gap between marketing and sustainability.P&G is a company targeting 5 billion people. Its marketing approach used to be “traditional,” often focused on its products’ performances, but over the years found that some of its ads were not effective anymore. As a consequence, the company decided to move out from its comfort zone and to articulate new messaging that better engaged its customers. - 5 years ago

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#SB14London: How to Tell a Sustainable Brand Story Your Customers will Listen To
#SB14London: How to Tell a Sustainable Brand Story Your Customers will Listen To

Marketing and Comms / In a workshop on Monday morning, day one of SB ’14 London, Futerra’s Head of Brand Strategy, Daianna Karaian, and Marketing Manager Stuart Duncan shared several guidelines on customer engagement and suggested a 4-step strategy to effectively enhance customer–brand relationships. Starting point: Companies need to involve their customers while communicating their brand promise in order to get their attention and consideration for future purchases. - 5 years ago

Review: Creating Value People to People: Another Way to Craft Brands and Do Business
Review: Creating Value People to People: Another Way to Craft Brands and Do Business

Marketing and Comms / Authors Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of the consultancy Innate Motion, share their vision and the tools they use to develop purposeful brands in their latest book, Creating Value People to People. - 6 years ago

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