Veronica Recanati
Veronica Recanati is tagged in 9 stories.
Leadership /
On Wednesday afternoon, Witold Henisz, presented his recent book, Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders, offers corporate leaders a framework to increase their effectiveness when engaging customers and external stakeholders.At the center of the conversation are multinational companies, which too often don’t engage with their communities, suppliers, partners and employees.
- 9 years ago
Organizational Change /
Karen Little, Director of Development at Kiva, and Ann Ewasechko, Global Manager of Strategic Partnerships & Innovation in Education at HP, discussed the great success of their joint social campaign “Matter to a Million” during a Wednesday afternoon session. Matter to a Million is a 5-year global partnership between HP and Kiva aiming to support 1 million entrepreneurs around the world through microlending and, as Ewasechko said, to empower employees to make an impact and a difference.
- 9 years ago
Stakeholder Trends and Insights /
Martin Chilcott, CEO at 2degrees, led this Tuesday afternoon panel on how to engage young people in order to create social value.As Chilcott stated, future generations represent a key asset for society, and companies will need to engage them in order to create social value. But what’s the key to engaging and mobilizing them?
- 9 years ago
Stakeholder Trends and Insights /
Michael Dickstein, Global Sustainable Development Director at Heineken International, and Kirsten Barnhoorn, Heineken’s former global sustainability leader, led this interactive Q&A session following Dickstein’s morning plenary presentation.The first question coming from the audience was: “How was Heineken able to convince marketers to look into sustainability issues?”
- 9 years ago
Collaboration /
During the bustling lunch hour on Tuesday in the Activation Hub at SB ’14 London, HP hosted a Living Progress Exchange (LPX) session that was going on concurrently online via a Convetit ThinkThank.HP’s Ann Ewasechko hosted the session, GlobeScan’s Eric Whan moderated on the ground, and Convetit’s Bill Baue moderated the online discussion.The panelists were:
- 9 years ago
Collaboration /
Virginie Helias, Global Sustainability Director at Procter & Gamble, opened this Monday afternoon session talking about how to bridge the existing gap between marketing and sustainability.P&G is a company targeting 5 billion people. Its marketing approach used to be “traditional,” often focused on its products’ performances, but over the years found that some of its ads were not effective anymore. As a consequence, the company decided to move out from its comfort zone and to articulate new messaging that better engaged its customers.
- 9 years ago
Marketing and Comms /
In a workshop on Monday morning, day one of SB ’14 London, Futerra’s Head of Brand Strategy, Daianna Karaian, and Marketing Manager Stuart Duncan shared several guidelines on customer engagement and suggested a 4-step strategy to effectively enhance customer–brand relationships. Starting point: Companies need to involve their customers while communicating their brand promise in order to get their attention and consideration for future purchases.
- 9 years ago
Marketing and Comms /
Authors Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of the consultancy Innate Motion, share their vision and the tools they use to develop purposeful brands in their latest book, Creating Value People to People.
- 10 years ago
Blog /
After another morning of inspiring plenary sessions, the afternoon breakout sessions on SB London day two began with BBMG’s Raphael Bemporad, Lonesome George‘s Eduardo Balarezo, and Telefonica‘s Mark McGinn continued the thread by discussing corporate initiatives aimed at “Delivering Trust Through Shared Value.”
- 10 years ago