See What's in Store at SB’25 San Diego — Explore Program Highlights!

Bluon Energy Enlists Leonardo DiCaprio to Boost Energy Efficiency, Tackle Climate Change

California-based startup Bluon Energy, creator of an energy-efficient replacement refrigerant for existing HVAC-R systems, has scored new investors and a board advisor to boost awareness of the role its refrigerants can play in the fight against climate change and to bolster sales. This comes at a time when existing HVAC-R refrigerants used by the majority of the US and the world are becoming obsolete due to federal regulation and global phase-outs.

California-based startup Bluon Energy, creator of an energy-efficient replacement refrigerant for existing HVAC-R systems, has scored new investors and a board advisor to boost awareness of the role its refrigerants can play in the fight against climate change and to bolster sales. This comes at a time when existing HVAC-R refrigerants used by the majority of the US and the world are becoming obsolete due to federal regulation and global phase-outs.

Among the newly announced investors are Bionatus LLC, Greg Ellis of Control Air Conditioning Corporation and actor and environmental activist Leonardo DiCaprio, who will serve as a strategic advisor to Bluon’s Board of Directors. DiCaprio and company leaders and board advisors Kelly Givens, David Gordon of Savilis Studley and Matthew Case of Bionatus will work to create awareness around the substantial impact Bluon’s TdX 20 refrigerant can have in the fight against climate change by making existing HVAC-R equipment more energy efficient.

According to estimates by the US Department of Energy, US Environmental Protection Agency and the United Nations, HVAC-R equipment consumes approximately 40 percent of all electricity both domestically and globally. Utilizing a more energy-efficient refrigerant provides an easy and affordable way to lower costs and reduce energy consumption and environmental impacts without the need of new equipment.

“The numbers are significant,” said Douglas Reinke, CEO of Bluon. “If you take a typical three-story, 100,000-square-foot office building, we can swap out their R-22 with less expensive Bluon TdX 20 and reduce their carbon footprint by more than 100 metric tons of CO2 every year while simultaneously saving the facility tens of thousands of dollars in electricity costs per year.”

“Electricity generation is a primary driver of carbon emissions and it is contributing greatly to our planet’s growing climate crisis,” said DiCaprio. “We need to work across all sectors of our consumption to ensure the development of energy-efficient products that will help reduce emissions. Bluon is at the forefront of tackling energy efficiency in our existing heating and air conditioning infrastructure which makes their approach an immediate part of the solution.”

Bluon has also revealed that they are joining the New Energy Opportunities (NEO) Network, a collaborative online platform managed by Schneider Electric that will connect Bluon with commercial and industrial companies actively looking for energy efficiency and sustainability solutions.

“If we can make our existing heating and cooling systems more efficient, then we will drastically reduce the level of global emissions. This is a critical task if we are serious about tackling the underlying cause of climate change,” DiCaprio added.

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

Thursday, July 24, 2025
The ROI of Sustainability, Part 2: Sources of Financial Value and Effectively Communicating Analyses
Webinar
More Information

Tuesday, July 29, 2025
From Aware to Empowered: Unlocking Sustainable Fluency Across Your Organization
Webinar
Sponsored by Eastman
More Information

Related Stories

The CFO's Guide to Carbon Removals: Strategic Value in Volatile Times FINANCE & INVESTMENT
The CFO's Guide to Carbon Removals: Strategic Value in Volatile Times
Speaking Their Language: Selling Shareholders on the Value of Purpose MARKETING AND COMMS
Speaking Their Language: Selling Shareholders on the Value of Purpose
Beyond ESG: Purpose as the Next Frontier in Investing ORGANIZATIONAL GOVERNANCE
Beyond ESG: Purpose as the Next Frontier in Investing
Demand Strong, Value Increasing as VCM Comes of Age FINANCE & INVESTMENT
Demand Strong, Value Increasing as VCM Comes of Age
Community Roots: Reforestation Investments Must Center on People REGENERATION & RESILIENCE
Community Roots: Reforestation Investments Must Center on People
Investors, Listen Up: Adaptation & Resilience Promise Trillions in ROI FINANCE & INVESTMENT
Investors, Listen Up: Adaptation & Resilience Promise Trillions in ROI