Published 5 years ago.
About a 4 minute read.
Although we see every day as Earth Day, the annual celebration always inspires great conversation about sustainability and how we can do better as a society. We believe education is the cornerstone of this observance, and though we always hear about important best practices for recycling and minimizing water usage, paper is something we all use every day and an important factor that many people still don’t have right. It’s unrealistic to believe our business world will ever be truly paperless. With that in mind, it’s more productive to focus on how to make more sustainable paper choices — focusing instead on how your paper is made.
It’s clear that companies are changing the way they view paper. In fact, over 100 leading North American companies have now removed or changed inaccurate anti-paper claims in marketing messages as part of an anti-greenwash campaign to recognize the social and environmental benefits of the right printer and paper, as well as the life cycle of sustainable forests and paper products.
There’s a preconceived notion that using paper means cutting down trees — but it’s not. Sustainable paper is a solution, and it starts with education. So, here’s what you need to know when choosing the right recycled paper:
With these considerations in mind, you’ll be able to make a decision that’s right for you, with confidence.
After you’ve chosen the right paper, it’s important to arm yourself with data whenever possible. Using an Eco Calculator to help quantify your impact helps you understand how different manufacturing processes compare. Whether it’s to determine the ROI of a purchase decision, meet print policy goals or communicate with shareholders, our Eco Calculator can help quantify the number of trees, gallons of water and other savings gained from using our recycled papers.
As more and more companies are rejecting the idea of “going paperless,” it’s clear that paper is here to stay. Therefore, greater education and awareness about how to choose the right paper is a critical first step toward a more sustainable business world.
Published Apr 20, 2018 2am EDT / 11pm PDT / 7am BST / 8am CEST
Renée Yardley serves as Senior Vice President of Sales and Marketing for Sustana Group — a leader in sustainable, recycled fibers and paper products.