For the growing number of companies working to make their products and
operations more sustainable, circular approaches have come to be seen as one of
the most promising ways to achieve those goals. That’s still true; but as
Swedish researchers have recently reminded us, we have a lot more to learn and
account
for
in order for a circular economy to succeed.
One of those things, the researchers pointed out, is contending with the vast
amount of materials and products that people have already accumulated —
including textiles, the recycling of which has created a flurry of
innovations
in recent years.
Two companies with ambitious materials goals are H&M Group and Inter IKEA
Group — both have committed to only use 100 percent renewable,
recycled
or other sustainably
sourced
materials by 2030. While the aforementioned flurry of
innovations
might make this seem simple, a key step in making good on these promises is to
find clean and reliable sources of recyclable materials — which, as it turns
out, is much less simple.
In 2019, the two companies joined forces to tackle this industrywide challenge —
launching a large-scale study looking at toxic chemicals present in recycled
textiles, which can be sourced from all over the world. joined in the effort,
the aim of which was to strategically increase knowledge, exchange data, and
stimulate chemical
transparency
across the industry. Collaboration is essential to enable real change within the
textile industry, and in fall of 2020, fellow textile giants adidas,
Bestseller, Gap, Kingfisher and PVH Corp joined the study as
contributors. With all involved companies’ size and presence, there is a great
opportunity to drive the necessary change. Even though the study is now
finalized, a lot of work still needs to be done.
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Join us Thursday, December 5, at 1pm ET for a free webinar on making circular behaviors the easy choice! Nudge & behavioral design expert Sille Krukow will explore the power of Consumer Behavior Design to drive circular decision-making and encourage behaviors including recycling and using take-back services. She will share key insights on consumer psychology, behavior design related to in-store and on-pack experiences, and how small changes in the environment can help make it easy for consumers to choose circularity.
“With industry collaboration, we can overcome common challenges on our way to
transform to a circular business,” said Mirjam Luc, Project leader for
Recycled Textiles at IKEA of Sweden. “This study has enabled us to share data
through a digital platform, creating transparency and knowledge sharing, as well
as creating facts to support us in taking our next steps on our journey to only
use recycled and renewable materials.”
The study
Post-consumer cotton, wool and polyester waste sourced from different regions of
the world were tested for chemicals flagged by the AFIRM (Apparel and Footwear
International RSL Management) Restricted Substances
List. Post-consumer polyester samples
had the widest variety of substances detected; and in post-consumer wool
samples, almost all contained at least one substance that exceeded AFIRM RSL
limits.
The findings from the study build on the work of
ZDHC
and
Greenpeace,
which have long been pushing the fashion and textile industries to detoxify.
Tackling the presence of legacy chemicals and hazardous chemicals in recycled
materials will be key in realizing true circularity and sustainability within
the fashion and textile industry. As Linn Farhadi, Project Manager for
Recycled Textiles at H&M Group, said:
“To achieve fully circular and future-proof products, legacy chemicals must be
avoided from the start. Only through industry collaboration and a transparent,
harmonized hazard-assessment methodology for all chemicals and materials can we
be proactive, and secure safe and sustainable products for a toxic-free textile
future. By sharing initial findings from the study, we can create awareness and
a new understanding to review the entire value chain of textiles, from
production and consumption, towards recycling.”
H&M Group and IKEA will use the findings of the study to support public policy
to enable usage of recycled textiles, which are safe to use. The results will
also be used to advocate for establishing an acknowledged and harmonized
hazard-assessment methodology for chemicals used in production — to ensure that
brands can assess the best available chemicals from a safety and recyclability
perspective, and that chemicals hampering recycling and material recovery are
restricted.
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Sustainable Brands Staff
Published Oct 7, 2021 8am EDT / 5am PDT / 1pm BST / 2pm CEST