As the adage goes: We do not inherit the earth from our ancestors; we borrow it
from our children. Just under five years ago, the Sustainable Development
Goals (SDGs) were set
for the year 2030: 17 targets for "meeting the needs of the present without
compromising the ability of future
generations to meet their own needs.”
SDG 12: Responsible consumption and
production
is the concept touching all of the Goals. The earth is a finite cradle, but
there can be more balance with enough to go around. Systems
thinking
to support responsible use of materials (such as through recycling) and
equitable access to resources will give way to a more connected world.
Collaboration across the Goals is integral to responsible consumption
We at TerraCycle are of the position there
is no such thing as waste — only misplaced resources. But the world doesn’t
currently see it that way, which is why there is so much discarded material;
especially plastic — a substance that is nearly indestructible, takes eons to
break down; and could potentially be used for a great number of
things,
such as building housing or repairing roads.
Where the human-made concept of waste is sort of black and white (something is
valuable or it isn’t); collaboration across industries, governments and business
sectors can bring valuable perspectives together for more opportunities to
capture resources.
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Join us Thursday, December 5, at 1pm ET for a free webinar on making circular behaviors the easy choice! Nudge & behavioral design expert Sille Krukow will explore the power of Consumer Behavior Design to drive circular decision-making and encourage behaviors including recycling and using take-back services. She will share key insights on consumer psychology, behavior design related to in-store and on-pack experiences, and how small changes in the environment can help make it easy for consumers to choose circularity.
For example, the higher up the waste hierarchy you move (landfilling to
incineration to recycling to reuse), more jobs are created to keep resources
such as water, natural gas, even information cycling around and used in
production. This supports SDG 9: Industry, Innovation and Infrastructure;
which has many of the same priorities as SDG 11: Sustainable Cities and
Communities.
Radical breakthroughs start with the achievable
One of the most straightforward targets of SDG 12 is to substantially reduce
waste generation through prevention, reduction, recycling and reuse. The
importance of keeping one eye on ideal situations (such as more consumers
investing in durable goods, governments passing producer responsibility
laws,
or businesses designing for
recyclability)
while doing actionable, everyday work on the ground cannot be stressed enough.
We work with global brands, retailers and municipalities to offer the world ways
to consume more responsibly; it is through these partnerships that we are able
to fund programs and work around the gaps in public recycling. But one of the
most interesting solutions we provide is the ability for people to make a
difference on their own.
For the many types of packaging and products that don’t have a sponsored program
or a home in municipal recycling, our Zero Waste
Box division empowers people to take
matters into their own hands. Consumers advance more circular use of material by
working to support each aspect of the recycling system — access, participation,
separation of materials, and end-markets (which we find) — with a personal
investment in the global recycling network.
We can drive more action by losing gaps in data
It is difficult to put stock in responsible consumption activities when there is
little or no data to support it, especially at the consumer level. Individuals
look for positive impact
metrics,
as well as incentives, for activities such as recycling, buying
secondhand,
or conserving water and gas at home.
More macro gaps in data on food loss and
waste
go hand-in-hand with incomprehensive nature systems globally. Resources must be
placed against quantifying progress as systems for responsible consumption of
resources improve. Better data equals better solutions and more accurate stock
of policy needs and the change towards a circular economy.
For example, accompanying the banning of single-use plastics in a city, country
or even a school with metrics of litter reduction per mile conveys to
stakeholders what’s working, what isn’t, and how to improve.
A rising middle class, a world population projected to reach 9 billion by 2050,
and a planet approaching the limit of its ability to provide make responsible
consumption not just a buzz topic, but a matter of survival.
Whether the eradication of poverty, hunger or illness (SDGs 1-3); or the support
of economic growth and climate positivity (SDG 8 and 13), all goals for
sustainable development are about creating a balance of resource flows.
Responsible production and consumption are essential to this — and achievable
through connection, community and a bit of creativity.
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TerraCycle
Published Dec 16, 2019 7am EST / 4am PST / 12pm GMT / 1pm CET