Today, Too Good to
Go
— the tech-for-good company behind the world's #1 app for fighting food waste —
released its first-ever impact report and announced its commitment to being
“carbon neutral+” — essentially, extracting more carbon from the atmosphere than
it produces (aka carbon
negative,
net
positive
or climate
positive)
from 2020 onwards. The
report
highlights the startup’s key environmental and social impact efforts, activities
and progress over the past year globally.
Too Good to Go connects consumers to surplus food from local restaurants and
grocery stores that would otherwise be thrown away. The company asserts that
each meal rescued is equivalent to the carbon footprint from charging one
smartphone fully 422 times. The company has only operated Stateside since
September 2020, when it brought its popular food-waste solution over
from Europe
to inspire US consumers to join in on the movement. In just 4 short months,
145,000+ users across New York City and Boston, the app's first two US
markets, joined in to save over 44,000 meals from the trash — the carbon
equivalent of charging a smartphone fully over 19.4 million times. In 2021, that
number has quickly grown to over a million US users and over 575,000 meals in
under a year — the carbon equivalent of nearly 300 flights around the world.
To-date, the B Corp-certified company has launched its food-waste solution into
10 major US cities — NYC, Boston, Jersey City, Washington, DC;
Philadelphia, San Francisco, Seattle, Portland, Chicago and
Austin, with plans to be in many of the largest US cities by the end of 2021
— and rallied 4,500+ food businesses nationwide to do their part to help rein in
the country’s food waste.
"We're really proud of what we've accomplished in the US in such a short time,
and it wouldn't have been possible without our incredible partners and users who
were ready to join the fight against food waste," says Too Good to Go co-founder
Lucie Basch. "Out of all the countries we've expanded into, the speed in
response and excitement from Americans has been unmatched. We can't wait for
what's to come in 2021 as we continue expanding and bringing our food waste
solution to more parts of the country."
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Join us Thursday, December 5, at 1pm ET for a free webinar on making circular behaviors the easy choice! Nudge & behavioral design expert Sille Krukow will explore the power of Consumer Behavior Design to drive circular decision-making and encourage behaviors including recycling and using take-back services. She will share key insights on consumer psychology, behavior design related to in-store and on-pack experiences, and how small changes in the environment can help make it easy for consumers to choose circularity.
Globally, food waste represents 8 percent of greenhouse gases. One-third of all
food produced is wasted around the world, and that amount goes up to 30-40
percent in the
US.
Project Drawdown’s 2020 Review cited food-waste reduction as the #1
solution in a list of 80+ existing solutions for combating climate
change.
Our feeds are buzzing with the work of innovators working to solve our global
food-waste issue — recent examples include everything from packaging
innovations
to turning agricultural waste streams into
textiles,
clean
energy
and upcycled food
products.
For its part, Too Good to Go saved over 28 million meals from the trash last year, a 49
percent increase from 2019. In that same time, over 50,000 food businesses
around the world joined forces with the app to prevent food waste.
"Raising the bar is one of Too Good to Go's core values, and this is what we
want to achieve in publishing our Impact Report and commitment to being carbon
neutral+," says CEO Mette Lykke. “It's a tangible assessment of the positive
impact we're having on the world around us — and also our way of thanking and
paying tribute to our communities of users, partners and stakeholders for their
commitment to fighting food waste, together.”
The impact
report
highlights Too Good to Go's key environmental and social impact in 2020; and the
many citizens, partners, business, governments and NGOs that helped achieve
these goals.
Among 2020’s highlights:
-
50,000+ partners joined Too Good to Go worldwide, 4,000+ now in the US
-
The "Look, Smell, Taste, Don't
Waste"
campaign, which aims to demystify date labeling, was successfully launched
across markets
-
The "Cities Against Food Waste" project was launched to help city councils
to work within their communities against food waste
-
Too Good to Go helped hundreds of wholesalers and manufacturers hit by the
pandemic save food
In 2021, Too Good to Go aims to save 65 million meals and will continue its
global expansion, to continue having as much impact as possible towards the
time-critical mission of fighting food waste. The company, which has achieved
carbon neutrality by offsetting all emissions related to its operations and
value chain through offsetting and reforestation projects — not to mention the
emissions avoided through the diversion of billions of tons of food — aims to
achieve climate positivity.
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Sustainable Brands Staff
Published Aug 4, 2021 2pm EDT / 11am PDT / 7pm BST / 8pm CEST