Published 2 weeks ago.
About a 5 minute read.
Image: Air Company
After launching with consumer products vodka and perfume, the carbon-capture innovator is now banking on turning the world’s most abundant pollutant into
sustainable aviation fuel.
Since the start of the industrial era, approximately 2.3 trillion
carbon dioxide (CO2) have been emitted into the atmosphere. Roughly half
of this has been absorbed by the oceans or integrated into the Earth's
terrestrial ecosystems, while the remaining portion remains in the atmosphere
and is now raising global temperatures. If we stopped emitting CO2 today, it
would take thousands of years for atmospheric CO2 to return to pre-industrial
levels and temperatures would still rise for 40 more years.
Carbon dioxide has long been vilified as a leading contributor to climate change
and environmental degradation. However, Air
Company saw it as an opportunity — to transform
CO2 from a polluting, climate-changing greenhouse gas into an invaluable and
With its groundbreaking AIRMADE™
technology, Air Company is at the forefront of a growing group of innovators
turning CO2 into a versatile asset for various industrial and consumer
“Our goal as a company has been to decarbonize the planet by providing
technological solutions that reduce greenhouse gas emissions on a global scale,”
co-founder and CEO Gregory
Constantine — a Harvard
Business School grad who, prior to founding Air Company,
led cultural marketing for Diageo’s Smirnoff brand — told Sustainable
Brands®. “Rapid industrial decarbonization is the solution to addressing
climate change and preserving life on Earth, and we’re working diligently to
combat the threat of extinction.”
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“We need companies like Air Company because we need industrial-scale solutions.
We need companies creating new ways of doing things that are viable in an
economic and practical sense,” Mark
Rumizen — Air Company’s
Director of Regulatory Affairs and Quality in Aviation and a recognized leader
in the qualification, regulation and advancement of sustainable aviation fuel — told SB.
“That’s part of what drew me to Air Company — to be a part of scaling a proven
technology to have a world-changing effect.”
AIRMADE captures CO2 from various sources, including industrial emissions. It
then uses this captured carbon and transforms it into valuable, sustainable
resources. Through a combination of chemical reactions and advanced engineering,
the AIRMADE™ technology efficiently converts CO2 into a range of high-demand
products, including AIRMADE
perfume and aviation
fuel, all while
mitigating the harmful greenhouse gas emissions responsible for climate change.
In 2022, Air Company debuted its AIRMADE sustainable aviation
(SAF) — which the company says has the potential to offer the highest greenhouse
gas emission reduction of any such fuel yet created. Alongside this, the company
created the first drop-in fully formulated CO2-derived SAF in a single-step
process — meaning no changes need to be made to airplanes or existing
infrastructure for the fuel to be used.
“The aviation industry’s response to AIRMADE SAF has been beyond our hopes;
we’ve already lined up a cohort of airline partners spanning Boom
JetBlue, and more,” Constantine said. “It’s really
exciting to work alongside some of the key players in aviation to decrease the
impact of the industry as a whole.
“This last year was pivotal for our business and saw the accelerated
commercialization of our suite of carbon technologies as we scale on our path
towards world-scale production,” he added. “Everything we do has been designed
to mitigate any potential negative externalities. We use renewable energy, green
hydrogen produced onsite, and carbon dioxide as inputs; and our only superfluous
output is oxygen.”
Air Company continues to work with government agencies and after a careful
vetting of the industry, the US Department of Defense awarded the company a
authority — which allows it to work with a variety of military agencies honing
the ongoing work behind things such as modular on-site fuel production.
The US military is the largest consumer of fuel on the
By teaming up with Air Company, the US government can reduce its carbon
footprint and boost its operational resilience through fuel sovereignty. AIR
COMPANY is also making significant headway in aviation, which if tallied
globally, would rank as the sixth-highest nation in terms of greenhouse gas
“By starting out in the consumer industry and creating household products like
and AIR Eau de Parfum, we were able to raise the general public’s awareness
about technological solutions to climate change that are available to industries
right now,” Constantine said. “Our consumer products are a representation of the
impact possible if our AIRMADE technology is integrated into the supply chain of
these massive industries.”
The company has already started producing fuel in significant quantities and is
now opening commercial plants and aligning partners to accelerate the process.
“We estimate that AIRMADE™ technology at large scale and widespread deployment
has the potential to reduce annual global greenhouse gas emissions by 10.8
percent; and we hope to go beyond that through our R&D efforts and expansion
into new products,” Constantine asserted. “Five years from now, we hope to be
producing SAF at a wide scale and onboarding even more partners to commit to
stopping the climate crisis from being a crisis.”
Published Nov 15, 2023 7am EST / 4am PST / 12pm GMT / 1pm CET
Scarlett Buckley is a London-based freelance sustainability writer with an MSc in Creative Arts & Mental Health.