Originally, this article was intended to introduce the concept of a
Customer-Advised Fund™, and present the case that there are 10,000
reasons/10,000 ways to engage your customers and demonstrate your purpose.
It is best, however, to put that aside for this month and instead take up the
challenge that Sustainable Brands founder and CEO KoAnn Skrzyniarz wrote in
her recent open letter, Leadership – Now, More Than
Ever:
“While the seas ahead will undoubtedly be bumpy, we see a future full of joy
and delight. It will not create itself, however. It’s up to us to be the leaders
that will make it happen.”
Phin is a young company — a startup in
the best sense of the word. And while some may consider our youth a liability,
we consider it a strength — thanks to the steadfast backing of stakeholders
including our team, investors, clients, partners, family and friends that have
helped bring Phin to life. As part of the B Corp
community,
we are powered by the ethos to ‘use business as a force for good.’
We could choose to hunker down and try to weather the storm. But we choose not
to.
Instead, we find ourselves in the unique position to show the leadership that
KoAnn is calling for. We may be small; but we will have an outsized impact,
relative to our size. Our very business, in fact, is to help companies prove
their purpose — to help companies demonstrate, in an honest and undeniable way:
‘‘We stand together with our community.”
And that is now our mission, to shout from the mountaintop, as courageous
optimists: “We stand together.”
You can read here how we intend to do that, but the short version is
simple: There is no more urgent time for brave companies to support their
community, especially the charitable organizations that will be on the
frontlines of this crisis and those charities that may be forgotten; so, the
Phin team and our investors are doubling down and will charge into the breach.
The stronger we become, the more impact we create. We accept the mission with
which KoAnn has challenged us.
We invite anyone that wants to take the pledge to stand together with our
community to click
here; and we will
instantly grant you a $10 sponsored donation to donate to one of our
featured causes.
Further, we invite any company in the Sustainable Brands community to join
forces with us. It is more important than ever for companies to demonstrate that
they 'stand together with our community.' Phin is a social good
relationship-marketing platform. We help companies create and nurture impactful
1:1 relationships with their customers and partners through sponsored donations
to community causes. You fund donations; customers choose the cause. We will
manage a Customer-Advised Fund™ and provide the guidance to design a customer
outreach program that demonstrates your commitment to your
community.
In return for your participation, Phin will donate 100% of revenue generated
through April 30th to one of our featured causes. You choose the cause; we pay
the donation.
Phin is proud to be a part of the Sustainable Brands community. As courageous
optimists, we were all built for this moment. #WeStandTogether
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Published Mar 31, 2020 2pm EDT / 11am PDT / 7pm BST / 8pm CEST