In April, the team at Phin took up the
challenge
that founder and CEO KoAnn Skrzyniarz presented to the Sustainable
Brands™ community — to take the lead in creating a future full of joy
and delight. By May 1st, Phin had launched the Phin Food & Shelter
Project.
Phin — a social good relationship marketing platform — is donating its services in
full, and aligning with companies who want to be involved in a rapid response
nationwide food and shelter drive to help people affected by the COVID-19
pandemic. 100 percent of corporate donations will go to vetted, frontline food
and shelter project causes that are working to address the current and dire need across the US.
Doug Lessing, founder and CEO of Phin, explained: "Phin does things
differently, by giving individuals a Voice in the Choice — empowering them to
make a difference in this overwhelming time."
The Phin platform allows companies to fund a donation and then share a link with
their customers, who then choose which nonprofit receives the money. Lessing
added: "We're working with companies that believe in two principles: the power of
doing good, and the value of putting choice in their customers’ hands. Phin
makes it easy for companies to reward their customers with the ability to make a
real difference, today."
Corporate political responsibility: Lessons learned in 2024 and support for 2025 and beyond
Since 2021, the SB community has explored what it means for companies to use their political influence responsibly in an increasingly polarized world. What have we learned? Join us for an interactive "community café" to dive into this — as well as the Erb Institute's new CPR Decision Tool & Executive Conversation Guide and related case studies — Monday, Oct. 14, at SB'24 San Diego.
For more information about the program and how both companies and individuals
can get involved, visit https://app.phinforgood.com/welcome/phinfoodshelter.
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Published May 18, 2020 2pm EDT / 11am PDT / 7pm BST / 8pm CEST