Companies have been awakened to the substantial
risks
that climate change can pose to their supply chains and even their business
models for a while now; and even the insurance industry is coming around to the
idea of a proactive, rather than reactive, approach to climate-related disaster
preparedness.
Now, as much of the Western US continues to
burn,
a new tool will help inform individual property owners potential environmental
risks when buying or selling a home.
Redfin — the technology-powered real estate brokerage
— is now publishing climate-risk information for every location listed on its
website. Redfin users who want to understand the climate risks for fire, heat,
drought and storms over a 30-year period to any area in which they're searching
for a home can now see a ClimateCheck rating from 0-100 associated with the
county, city, neighborhood and zip code of the home they're considering.
Currently, this data is available everywhere in the contiguous US, for over 94
million homes.
"A home is a huge financial investment; and these days consumers are seeing all
too many examples of climate-related risks like fires, floods and heatwaves,"
said Redfin Chief Growth Officer Christian Taubman. "By bringing
ClimateCheck's data to every location page on Redfin.com, we're making it easy
for consumers to make better-informed decisions about buying, selling and
renting."
ClimateCheck's ratings are based on two factors: an area's future risk, and how
much that risk will change over time. The company projects future risk for
climate-related hazards by using dozens of internationally accepted, global
climate models that assume a conservative, worst-case scenario for the continued
release of CO2 into the atmosphere. ClimateCheck then personalizes these global
models to the local level across the US with a technique called downscaling,
which combines global projections with observed local weather patterns. It
projects a higher risk for areas expected to experience more dramatic changes —
compared to ones already experiencing such hazards — as this reflects the
challenges and costs of adjusting to climate change and the increased stress on
local infrastructure.
"Consumers can now make smarter decisions when evaluating the risks of climate
change," said ClimateCheck Principal Cal Inman. "Redfin is taking the global
climate challenge down to the local level, where people are struggling to figure
out the consequences of dramatic weather and climate events."
Many US home buyers are already factoring climate change into their decisions
about where to live, according to a survey Redfin conducted earlier this year.
About half of respondents who plan to move in the next year said extreme
temperatures and/or the increasing frequency or
intensity
of natural disasters played a role in their decision to relocate. Another
one-third of people said rising sea
levels
played a role for them. Out of the 2,000 respondents surveyed, nearly 80 percent
said that increasing frequency or intensity of natural disasters in an area
would dissuade them to buy a home there; roughly three-quarters said they would
be hesitant to buy a home in a place with extreme temperatures and/or rising sea
levels. More than a third of homeowners surveyed reported spending at least
$5,000 fortifying their homes against climate threats.
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Sustainable Brands Staff
Published Aug 5, 2021 2pm EDT / 11am PDT / 7pm BST / 8pm CEST