Published 11 years ago.
About a 3 minute read.
Calling all innovators and creatives! During April 2013, Sustainable Brands will be publishing a new “Issues in Focus” editorial package highlighting the most effective and engaging examples of sustainability communications.
Guest editors Thomas Kolster, author of Goodvertising, and David Willans of Futerra are seeking articles, interviews and case studies for publication throughout the month.
From our perspective, "brand" is who you are, what you do, how you do it — and then, how you communicate it.
In April, we will examine how today's brands are innovating in the area of sustainability communications — through thought-provoking ads, memorable and creative mission marketing and social media campaigns, and other creative forms of engagement. We’re looking for examples of forward-thinking messaging, challenging opinion to spark debate, creative communications that work and insight that moves the field forward.
Join us for a transformational experience at SB Brand-Led Culture Change — May 8-10 in Minneapolis. This event brings together hundreds of brand leaders eager to delve into radical lifestyle shifts and sustainable consumer behavior change at scale. The trends driving cultural acceleration are already underway, and you can be at the forefront of this transformative movement.
Article ideas are due by Wednesday, March 13.
Our readers are business leaders seeking information about how others are profitably innovating for sustainability and effectively communicating their innovations and brand value to stakeholders. They seek insights and ideas that might be applied across market sectors about how to drive top-line growth while successfully engaging stakeholders in the value of sustainability.
We evaluate submissions based on currency and relevance of the example or idea presented, balance of perspective, strength and clarity of content and delivered principles. See our Writers’ Handbook for further guidelines.
Written (600-1000 words), audio and/or video perspectives. Focus areas include:
Marketers, creatives, account handlers, strategists, sustainability experts — anyone finding original and engaging ways to communicate sustainability.
Specific idea pitches due by end of day Wednesday, March 13; editorial selections will be made by Wednesday, March 20 and author final submissions are due by Wednesday, March 27.
Share a one-paragraph to one-page overview describing your most successful (or unsuccessful) ideas, initiatives, campaigns, implementations and takeaways from your company, industry, students, staff, etc.
We’re looking for leading-edge thinking, campaigns and actions with challenging opinion, fresh perspectives and metrics as proof of success.
Preference will be given to pieces that provide perspectives with enterprise-wide and ideally market-wide implications and applications.
Thomas Kolster, guest editor
David Willans, guest editor
Jennifer Elks, managing editor
Published Feb 14, 2013 4pm EST / 1pm PST / 9pm GMT / 10pm CET