From our perspective, "brand" is who you are, what you do, how you do it, and only then, how you communicate it. This channel examines how today's leading brands are evolving in the area of sustainability marketing and communications through thought-provoking ads, creative mission marketing, social media campaigns and other successful stakeholder engagement.
How to synergize the work of your sustainability and marketing teams
Join us as the heads of Bond Studio and Goodvertising Agency explore why sustainability-marketing partnerships often don't live up to expectations — and what can be done about it! Participants will not only analyze and diagnose common issues, but also share lessons from top-notch award-winning campaigns — Monday, Oct. 16, at SB'23 San Diego.
Published Jan 1, 2013 8pm EST / 5pm PST / 1am GMT / 2am CET
Thomas Kolster
Founder / Author / Speaker
Goodvertising Agency
Thomas Kolster is a frontrunner and one of the most recognised thinkers globally where marketing, business and sustainability meet.
